This week Allan is joined by Nipun Gupta, and industry veteran who has been a consultant, practitioner, vendor, advisor and investor.
The topic is "What are we really protecting in cyber?" and the nuances of that question are explored in depth - as well as the interrelationships.
Is "protect the business" a guardrail statement while "protect data and people" is the mission?
How do we tie protecting people to protecting the business?  For the people?  For the business?
How do we map data to the business mission?
How far do we go to protect data?
What about this new DevOps, application-centric world?
Enjoy this conversation!  It's a lively one.

thecyberranchpodcast.podbean.com/6fbbf612-48a4-3cba-87a0-5ccabe6122bb

This week Allan is joined by Nipun Gupta, and industry veteran who has been a consultant, practitioner, vendor, advisor and investor.
The topic is "What are we really protecting in cyber?" and the nuances of that question are explored in depth - as w...

This week Allan is joined by Nipun Gupta, and industry veteran who has been a consultant, practitioner, vendor, advisor and investor.
The topic is "What are we really protecting in cyber?" and the nuances of that question are explored in depth - as well as the interrelationships.
Is "protect the business" a guardrail statement while "protect data and people" is the mission?
How do we tie protecting people to protecting the business?  For the people?  For the business?
How do we map data to the business mission?
How far do we go to protect data?
What about this new DevOps, application-centric world?
Enjoy this conversation!  It's a lively one.

Are We Protecting People, Data, or Business? with Nipun Gupta

Apple

Google

Spotify

Amazon

Ride the cyber trails with one CISO (Allan Alford) and a diverse group of friends and experts who bring a human perspective to cybersecurity.

This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why marketing to CISOs isn’t always the best route for leads. Tune in for a mini-lesson on what the “pyramid of pain” is in cybersecurity and to hear how Wade picked up some valuable cybersecurity marketing tips from working at In-N’-Out. 
 
Timecoded Guide:
[11:19] Searching for new products and evaluating them 
[13:06] The significance of POV (Point of Value)
[16:24] Marketing to the CISO’s team
[17:36] Integration and why it’s important 
[23:36] Wade’s favorite part about his job 
 
Researching new products
With the market being saturated with products, it can get tedious, sifting through everything online. Wade has spent a lot of time researching products and Maria asks him about his workflow. First, he says that he lists what they’re good and not so good at and evaluates from there. He goes through Google, Twitter, and LinkedIn and pings people about the product, seeking more information. Wade also evaluates through POV for every product and his company tests each one before they put it to use. 
 “So the first thing we'll do is we'll talk to them, we'll go through and understand: what does it do? How does it do it? ”
 
Why marketing to the CISO isn’t always the best route
Maria stresses to Wade that marketers are taught to seek out the CISO. Wade offers some insight into more effective marketing routes. In practice, Wade says that it’s often a team that will decide whether or not a particular product would be worth it in their company—and that the CISO just signs it off. So, often, targeting an audience made up of team members rather than only the CISO is a much more effective method of marketing.
“It may come down to they just do the check mark to okay, but if we're the ones in the trenches using the product every day, it better be us who really like it.”
----------
Links:
Follow Wade on <a href='https://www.linkedin.com/in/wadingthrulogs/'>LinkedIn</a>.
Reach out to Wade at wade@bsidessd.org
Keep up with Hacker Valley on <a href='https://hackervalley.com'>our website</a>, <a href='https://www.linkedin.com/company/hackervalleystudio/'>LinkedIn</a>, <a href='https://www.instagram.com/hackervalleymedia/'>Instagram</a>, and <a href='https://twitter.com/TheHackerValley'>Twitter</a>.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why marketing to CISOs isn’t always the best route for leads. Tune in for a mini-lesson on what the “pyramid of pain” is in cybersecurity and to hear how Wade picked up some valuable cybersecurity marketing tips from working at In-N’-Out. 
 
Timecoded Guide:
[11:19] Searching for new products and evaluating them 
[13:06] The significance of POV (Point of Value)
[16:24] Marketing to the CISO’s team
[17:36] Integration and why it’s important 
[23:36] Wade’s favorite part about his job 
 
Researching new products
With the market being saturated with products, it can get tedious, sifting through everything online. Wade has spent a lot of time researching products and Maria asks him about his workflow. First, he says that he lists what they’re good and not so good at and evaluates from there. He goes through Google, Twitter, and LinkedIn and pings people about the product, seeking more information. Wade also evaluates through POV for every product and his company tests each one before they put it to use. 
 “So the first thing we'll do is we'll talk to them, we'll go through and understand: what does it do? How does it do it? ”
 
Why marketing to the CISO isn’t always the best route
Maria stresses to Wade that marketers are taught to seek out the CISO. Wade offers some insight into more effective marketing routes. In practice, Wade says that it’s often a team that will decide whether or not a particular product would be worth it in their company—and that the CISO just signs it off. So, often, targeting an audience made up of team members rather than only the CISO is a much more effective method of marketing.
“It may come down to they just do the check mark to okay, but if we're the ones in the trenches using the product every day, it better be us who really like it.”
----------
Links:
Follow Wade on <a href='https://www.linkedin.com/in/wadingthrulogs/'>LinkedIn</a>.
Reach out to Wade at wade@bsidessd.org
Keep up with Hacker Valley on <a href='https://hackervalley.com'>our website</a>, <a href='https://www.linkedin.com/company/hackervalleystudio/'>LinkedIn</a>, <a href='https://www.instagram.com/hackervalleymedia/'>Instagram</a>, and <a href='https://twitter.com/TheHackerValley'>Twitter</a>.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/8bd8b491-b967-3dd4-903d-f001312efcd4

This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why...

This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why marketing to CISOs isn’t always the best route for leads. Tune in for a mini-lesson on what the “pyramid of pain” is in cybersecurity and to hear how Wade picked up some valuable cybersecurity marketing tips from working at In-N’-Out. 
 
Timecoded Guide:
[11:19] Searching for new products and evaluating them 
[13:06] The significance of POV (Point of Value)
[16:24] Marketing to the CISO’s team
[17:36] Integration and why it’s important 
[23:36] Wade’s favorite part about his job 
 
Researching new products
With the market being saturated with products, it can get tedious, sifting through everything online. Wade has spent a lot of time researching products and Maria asks him about his workflow. First, he says that he lists what they’re good and not so good at and evaluates from there. He goes through Google, Twitter, and LinkedIn and pings people about the product, seeking more information. Wade also evaluates through POV for every product and his company tests each one before they put it to use. 
 “So the first thing we'll do is we'll talk to them, we'll go through and understand: what does it do? How does it do it? ”
 
Why marketing to the CISO isn’t always the best route
Maria stresses to Wade that marketers are taught to seek out the CISO. Wade offers some insight into more effective marketing routes. In practice, Wade says that it’s often a team that will decide whether or not a particular product would be worth it in their company—and that the CISO just signs it off. So, often, targeting an audience made up of team members rather than only the CISO is a much more effective method of marketing.
“It may come down to they just do the check mark to okay, but if we're the ones in the trenches using the product every day, it better be us who really like it.”
----------
Links:
Follow Wade on LinkedIn.
Reach out to Wade at wade@bsidessd.org
Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Researching for the Best Products with Wade Wells

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

In this episode of Hacker Valley Studio, Rob Wood, Chief Information Security Officer (CISO) at CMS, discusses the challenges of data silos within organizations. Rob explains that security teams often operate in silos, with different departments focusing on various aspects of security, such as incident management, compliance, and penetration testing. One way to improve this is by flattening the organizational structure and finding ways to work together in the same data environments, using the same data tools. This would allow teams to collaborate better and share information, improving overall security.
In the episode, Rob also highlights the importance of supportive leadership and culture in driving change and the impact of the mission in his work. Ron picks up on two key elements - people and communication - as important in cybersecurity and business, as breakdowns often happen due to lack of communication. Chris mentions how he is hard on leaders who create toxic environments or use fear and intimidation to lead their teams. He also notes that he is starting to see a different kind of leader in the technical space, one that knows a lot, and is intelligent but also knows how to talk to people and make them feel seen. The conversation then shifts to where this change in leadership is coming from.
Rob Wood suggests that it is the next wave of leaders coming in, as there are more leadership opportunities available. He also notes that there are many people moving into security from diverse fields, creating a polymath effect of blended disciplines. This helps humble people and allows them to be more human. He also mentions that his own career path was not traditional, as he studied sports management in college and transitioned into an internship in cybersecurity.
--------------
Links:
Stay up to date with Rob Wood on <a href='https://www.linkedin.com/in/holycyberbatman/'>LinkedIn</a>
Join our <a href='https://www.patreon.com/hackervalleystudio'>Patreon monthly creative mastermind</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/hackervalley/'>Hacker Valley Studio</a>

HackerValleyStudio.podbean.com/ef67da3f-8d2b-306b-ad87-eaa5dee0201d

In this episode of Hacker Valley Studio, Rob Wood, Chief Information Security Officer (CISO) at CMS, discusses the challenges of data silos within organizations. Rob explains that security teams often operate in silos, with different departments focu...

In this episode of Hacker Valley Studio, Rob Wood, Chief Information Security Officer (CISO) at CMS, discusses the challenges of data silos within organizations. Rob explains that security teams often operate in silos, with different departments focusing on various aspects of security, such as incident management, compliance, and penetration testing. One way to improve this is by flattening the organizational structure and finding ways to work together in the same data environments, using the same data tools. This would allow teams to collaborate better and share information, improving overall security.
In the episode, Rob also highlights the importance of supportive leadership and culture in driving change and the impact of the mission in his work. Ron picks up on two key elements - people and communication - as important in cybersecurity and business, as breakdowns often happen due to lack of communication. Chris mentions how he is hard on leaders who create toxic environments or use fear and intimidation to lead their teams. He also notes that he is starting to see a different kind of leader in the technical space, one that knows a lot, and is intelligent but also knows how to talk to people and make them feel seen. The conversation then shifts to where this change in leadership is coming from.
Rob Wood suggests that it is the next wave of leaders coming in, as there are more leadership opportunities available. He also notes that there are many people moving into security from diverse fields, creating a polymath effect of blended disciplines. This helps humble people and allows them to be more human. He also mentions that his own career path was not traditional, as he studied sports management in college and transitioned into an internship in cybersecurity.
--------------
Links:
Stay up to date with Rob Wood on LinkedIn
Join our Patreon monthly creative mastermind
Connect with Ron Eddings on LinkedIn and Twitter
Connect with Chris Cochran on LinkedIn and Twitter
Purchase an HVS t-shirt at our shop
Continue the conversation by joining our Discord
Check out Hacker Valley Media and Hacker Valley Studio

Security Teams Can’t Do It All with Rob Wood CISO @ CMS

We are Ron Eddings and Chris Cochran from the Hacker Valley Studio podcast. We explore the human condition to inspire peak performance in cybersecurity. Join us on our quest to find inspirational stories and knowledge to elevate ourselves and our communities.

This week, Allan is joined by Peter Schawacker, CEO @ Nearshore Cyber, former CISO, advisor to MSPs, etc.  Another one of Allan's illustrious guests with 25 years in cyber.  (https://www.linkedin.com/in/schawacker/).  The topic started as all that the two have learned outside of cybersecurity that has helped them in cyber.  But it gets way more esoteric than that, and quickly.  Detailed show notes and links are provided below because this show is all over the place!
02:11 Point MOOt, Texas: MOO-based virtual city with virtual economy, virtual stock market, various political models of governance and high preponderance of highly interactive bots used for practical and administrative purposes.
http://linguafranca.mirror.theinfo.org/9405/moo.html
https://archive.nytimes.com/www.nytimes.com/books/first/l/leonard-bots.html
04:49 A fast tour of the the age of the universe, Planet Earth, and humans' presence on the planet, industrial revolution and the Internet
05:45 The Annex BBS in LA
https://annex.net/about-us/
05:28 IRC
https://en.wikipedia.org/wiki/Internet_Relay_Chat
06:12 - Arthur C. Clarke - "Any sufficiently advanced technology is indistinguishable from magic."
https://lab.cccb.org/en/arthur-c-clarke-any-sufficiently-advanced-technology-is-indistinguishable-from-magic/
07:12 - Iranian refugees, educated folks who spoke 5 languages and had 4 passports
07:49 - Dungeons and Dragons
https://dnd.wizards.com/
08:05 - Life demands more of us than just having a job
08:16 - Karl Marx, Shakespeare, Julius Caesar, Poetry
08:43 - TI-99 4A and the BASIC language on the Commodore PET
https://en.wikipedia.org/wiki/TI-99/4A
https://en.wikipedia.org/wiki/BASIC
https://en.wikipedia.org/wiki/Commodore_PET
09:02 - Earthlink
https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/earthlink-inc#:~:text=Earthlink%20Network%20was%20founded%20in,would%20be%20providing%20customer%20service.
09:24 - Tech Writing and List Making
09:41 - Running a SOC for Citi
10:20 - Jack of all trades and the value of curiosity and love, surprises and exploration
11:04 - There is no one cybersecurity - we don't even know what it is yet
11:40 - Cyber as nascent field with great opportunity to leverage other disciplines
13:02 - TOGAF and the CIO's organization and functions and the CISO reporting into the CIO
https://en.wikipedia.org/wiki/The_Open_Group_Architecture_Framework
14:02 - Nobody knows what a CISO does
14:39 - We can't have it both ways - to have a seat at the table we must own risk and have accountability.  Authority can't exist without accountability.
15:13 - Do CISOs know how to buy stuff?  Lack of budgeting process.
15:45 - Eff around and find out - security incidents - order out of chaos - crisis management
16:34 - Pen testing as games (game theory):
https://en.wikipedia.org/wiki/Game_theory
17:11 - The influence of playing music
18:48 - Wagner's invention of instruments
https://www.californiasymphony.org/2018-19-season/epic-bruckner/whats-a-wagner-tuba/
19:12 - The influence of getting sober
19:30 - Chuck Anderson - Best guitar teacher on the planet?
https://truefire.com/educators/chuck-anderson/e4187
19:45 - Dissonance and consonance; inverse ratio between complexity and power
20:17 - Entrepreneurial spirit in the music business and an illegal booking company
20:48 - Everything applies everywhere; metaphor and the origins of ideas
21:21 - Marx and Engels - revolutions get stuff done
21:43 - Rothko's artwork compared to The Ramones
https://en.wikipedia.org/wiki/Mark_Rothko#:~:text=Mark%20Rothko%20(%2F%CB%88r%C9%92,a%20Latvian%2DAmerican%20abstract%20painter.
22:14 - The subconscious produces genius; we are all geniuses
22:51 - The mathematical concept of Aleph-0 and George Cantor as inventor of discrete math
https://mathworld.wolfram.com/Aleph-0.html#:~:text=is%20often%20pronounced%20%22aleph%2Dnull,spelled%20%22aleph%2Dnought.%22
23:40 - Wittgenstein's refutation of Cantor despite computing being based on discrete math
https://en.wikipedia.org/wiki/Ludwig_Wittgenstein
24:05 - Divine revelation or bipolar disorder?
24:33 - "The Aleph" short story by Jorge Luis Borges
https://web.mit.edu/allanmc/www/borgesaleph.pdf
25:13 - "Weaving the Web" by Tim Berners Lee and Borges foreshadowing hyperlinks
https://www.amazon.com/Weaving-Web-Original-Ultimate-Destiny/dp/006251587X
25:51 - We need heroes - mentoring without heroes is not possible
27:08 - Learning from the masters in cybersecurity; maybe we will be in history books
29:42 - Gaining sobriety, learning to reach out for help - valuable in cybersecurity
31:10 - Raising children; paternalism and cyber careers
32:32 - Edward de Bono - Lateral Thinking
https://www.amazon.com/Lateral-Thinking-Creativity-Step/dp/0060903252
33:13 - "Flow" by Mihaly Csikszentmihalyi
https://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics-ebook/dp/B000W94FE6

thecyberranchpodcast.podbean.com/260efa5c-3b70-3e11-b8a9-0d88125dd1c3

This week, Allan is joined by Peter Schawacker, CEO @ Nearshore Cyber, former CISO, advisor to MSPs, etc.  Another one of Allan's illustrious guests with 25 years in cyber.  (https://www.linkedin.com/in/schawacker/).  The topic started as all that th...

This week, Allan is joined by Peter Schawacker, CEO @ Nearshore Cyber, former CISO, advisor to MSPs, etc.  Another one of Allan's illustrious guests with 25 years in cyber.  (https://www.linkedin.com/in/schawacker/).  The topic started as all that the two have learned outside of cybersecurity that has helped them in cyber.  But it gets way more esoteric than that, and quickly.  Detailed show notes and links are provided below because this show is all over the place!
02:11 Point MOOt, Texas: MOO-based virtual city with virtual economy, virtual stock market, various political models of governance and high preponderance of highly interactive bots used for practical and administrative purposes.http://linguafranca.mirror.theinfo.org/9405/moo.htmlhttps://archive.nytimes.com/www.nytimes.com/books/first/l/leonard-bots.html
04:49 A fast tour of the the age of the universe, Planet Earth, and humans' presence on the planet, industrial revolution and the Internet
05:45 The Annex BBS in LAhttps://annex.net/about-us/
05:28 IRChttps://en.wikipedia.org/wiki/Internet_Relay_Chat
06:12 - Arthur C. Clarke - "Any sufficiently advanced technology is indistinguishable from magic."https://lab.cccb.org/en/arthur-c-clarke-any-sufficiently-advanced-technology-is-indistinguishable-from-magic/
07:12 - Iranian refugees, educated folks who spoke 5 languages and had 4 passports
07:49 - Dungeons and Dragonshttps://dnd.wizards.com/
08:05 - Life demands more of us than just having a job
08:16 - Karl Marx, Shakespeare, Julius Caesar, Poetry
08:43 - TI-99 4A and the BASIC language on the Commodore PEThttps://en.wikipedia.org/wiki/TI-99/4Ahttps://en.wikipedia.org/wiki/BASIChttps://en.wikipedia.org/wiki/Commodore_PET
09:02 - Earthlinkhttps://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/earthlink-inc#:~:text=Earthlink%20Network%20was%20founded%20in,would%20be%20providing%20customer%20service.
09:24 - Tech Writing and List Making
09:41 - Running a SOC for Citi
10:20 - Jack of all trades and the value of curiosity and love, surprises and exploration
11:04 - There is no one cybersecurity - we don't even know what it is yet
11:40 - Cyber as nascent field with great opportunity to leverage other disciplines
13:02 - TOGAF and the CIO's organization and functions and the CISO reporting into the CIOhttps://en.wikipedia.org/wiki/The_Open_Group_Architecture_Framework
14:02 - Nobody knows what a CISO does
14:39 - We can't have it both ways - to have a seat at the table we must own risk and have accountability.  Authority can't exist without accountability.
15:13 - Do CISOs know how to buy stuff?  Lack of budgeting process.
15:45 - Eff around and find out - security incidents - order out of chaos - crisis management
16:34 - Pen testing as games (game theory):https://en.wikipedia.org/wiki/Game_theory
17:11 - The influence of playing music
18:48 - Wagner's invention of instrumentshttps://www.californiasymphony.org/2018-19-season/epic-bruckner/whats-a-wagner-tuba/
19:12 - The influence of getting sober
19:30 - Chuck Anderson - Best guitar teacher on the planet?https://truefire.com/educators/chuck-anderson/e4187
19:45 - Dissonance and consonance; inverse ratio between complexity and power
20:17 - Entrepreneurial spirit in the music business and an illegal booking company
20:48 - Everything applies everywhere; metaphor and the origins of ideas
21:21 - Marx and Engels - revolutions get stuff done
21:43 - Rothko's artwork compared to The Ramoneshttps://en.wikipedia.org/wiki/Mark_Rothko#:~:text=Mark%20Rothko%20(%2F%CB%88r%C9%92,a%20Latvian%2DAmerican%20abstract%20painter.
22:14 - The subconscious produces genius; we are all geniuses
22:51 - The mathematical concept of Aleph-0 and George Cantor as inventor of discrete mathhttps://mathworld.wolfram.com/Aleph-0.html#:~:text=is%20often%20pronounced%20%22aleph%2Dnull,spelled%20%22aleph%2Dnought.%22
23:40 - Wittgenstein's refutation of Cantor despite computing being based on discrete mathhttps://en.w

Influences from Outside of Cybersecurity with Peter Schawacker

Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—and in today’s world within the cybersecurity industry, layoffs have come to be expected. In this episode, Gianna and Maria get fantastic and practical advice from Shaun, asking him about preparation for layoffs, how to transition between jobs, interviewing red flags, and more. Listen in to get the laydown on layoffs. 
 
Timecoded Guide:
[00:00] Start of episode
[05:51] Skill sets in anticipating layoffs
[11:30] Red flags indicating a possible layoff
[14:59] Layoff preparation
[18:24] How to handle layoff questions in interviews
[22:34] Red flags in joining a company
 
What are some skills we can equip ourselves with to quickly land another job?
Gianna picks Shaun’s brain on the best way to handle the limbo of layoff. What can we do in the meantime to get back into another job? Shaun says, first, to cope. He says it’s important to take the time to process what just happened and recognize that everyone overthinks and has their insecurities. Then? Shaun says to spend little time coping and to start thinking. He lays out some vital key self-questions and to analyze where to go next. In these moments of transition, Shaun also mentions that it’s perfectly okay to switch up the path a little bit. 
 “Sit down and say, ‘Okay, what do I want next? I've coped. Now define. Where do I want to go? What do I want to do next? What skill sets do I need to develop?" And then how do you build that?’”
 
How do you figure out what you want to do next if you have no idea? 
Here, Shaun says that the most important thing to do is to start with one big question: why do you work? From there, Shaun says, people can quickly get through that coping mechanism and get a clearer picture of what they should be doing next. Starting with “why” allows someone figure out how they can achieve that goal which can set them in the right direction. Understanding “why” might lead to some heavy introspection and some grief but it gives one a sense of purpose Shaun says, which can set up the next necessary, tactical steps to take. 
“We've all run marketing launch plans. We all know how to dissect something, but you got to know where you're going. And that would be the next piece of advice I'd give people.”
 
What are some red flags indicating that a layoff is coming?
In having the right tools to prepare for a layoff and the right mindset to transition to another job, how do you know when a layoff is actually coming? Shaun lays out three distinct markers of a potential layoff and where to look for them. First, if a company is public, listening to quarterly calls can give some indication of how the company is doing and if a layoff can be expected. Second, Shaun explains how watching section 16 officers can also indicate this. Third, Shaun says to talk to your SE’s. They’re the “truth tellers” of the business, he says. 
“Go make friends with the SE's because the SE's will tell you whether they're busy, whether the deals are happening, whether deal reg is coming in, whether or not they're doing enough demos or POCs. Every place I've ever been in, the SE's are really the clue to the future.”
 
When the signs are in the air, how do you prepare for a layoff?
Shaun lays out three different answers to the question. He says that even before anything could seemingly go wrong that it’s important to get experience in many different areas to create a portfolio that’s marketable for various jobs. He says that when you start to see those red flags to also activate your network early, dedicating time every day to identifying new possibilities in the job market. Shaun also says it’s a good idea to rehearse interview questions and do research on some prospective employers. He emphasizes how it’s vital to not get bogged down in the process, either—and to be sure to take some time for yourself. 
“Once you've done the base work, you've done your follow-up, you’ve followed the right protocols. Enjoy that time off. Don't let it get away from you—because it's a rare gift in and of itself. It's maybe not a gift you wanted. But it's one you should take advantage of.”
----------
Links:
Spend some time with Shaun on <a href='https://twitter.com/cingulus'>Twitter</a>.
Follow Shaun on <a href='https://www.linkedin.com/in/shaunmwalsh2/'>LinkedIn</a>.
Visit SimSpace on <a href='https://www.linkedin.com/company/simspace-corporation/'>LinkedIn</a> and <a href='https://twitter.com/SimSpaceCorp'>Twitter</a>.
Reach out to Shaun at <a href='mailto:shaun.walsh@simspace.com'>shaun.walsh@simspace.com</a>
Check out the SimSpace <a href='https://www.simspace.com/'>website</a>.
Keep up with Hacker Valley on <a href='https://hackervalley.com'>our website</a>, <a href='https://www.linkedin.com/company/hackervalleystudio/'>LinkedIn</a>, <a href='https://www.instagram.com/hackervalleymedia/'>Instagram</a>, and <a href='https://twitter.com/TheHackerValley'>Twitter</a>.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—and in today’s world within the cybersecurity industry, layoffs have come to be expected. In this episode, Gianna and Maria get fantastic and practical advice from Shaun, asking him about preparation for layoffs, how to transition between jobs, interviewing red flags, and more. Listen in to get the laydown on layoffs. 
 
Timecoded Guide:
[00:00] Start of episode
[05:51] Skill sets in anticipating layoffs
[11:30] Red flags indicating a possible layoff
[14:59] Layoff preparation
[18:24] How to handle layoff questions in interviews
[22:34] Red flags in joining a company
 
What are some skills we can equip ourselves with to quickly land another job?
Gianna picks Shaun’s brain on the best way to handle the limbo of layoff. What can we do in the meantime to get back into another job? Shaun says, first, to cope. He says it’s important to take the time to process what just happened and recognize that everyone overthinks and has their insecurities. Then? Shaun says to spend little time coping and to start thinking. He lays out some vital key self-questions and to analyze where to go next. In these moments of transition, Shaun also mentions that it’s perfectly okay to switch up the path a little bit. 
 “Sit down and say, ‘Okay, what do I want next? I've coped. Now define. Where do I want to go? What do I want to do next? What skill sets do I need to develop?" And then how do you build that?’”
 
How do you figure out what you want to do next if you have no idea? 
Here, Shaun says that the most important thing to do is to start with one big question: why do you work? From there, Shaun says, people can quickly get through that coping mechanism and get a clearer picture of what they should be doing next. Starting with “why” allows someone figure out how they can achieve that goal which can set them in the right direction. Understanding “why” might lead to some heavy introspection and some grief but it gives one a sense of purpose Shaun says, which can set up the next necessary, tactical steps to take. 
“We've all run marketing launch plans. We all know how to dissect something, but you got to know where you're going. And that would be the next piece of advice I'd give people.”
 
What are some red flags indicating that a layoff is coming?
In having the right tools to prepare for a layoff and the right mindset to transition to another job, how do you know when a layoff is actually coming? Shaun lays out three distinct markers of a potential layoff and where to look for them. First, if a company is public, listening to quarterly calls can give some indication of how the company is doing and if a layoff can be expected. Second, Shaun explains how watching section 16 officers can also indicate this. Third, Shaun says to talk to your SE’s. They’re the “truth tellers” of the business, he says. 
“Go make friends with the SE's because the SE's will tell you whether they're busy, whether the deals are happening, whether deal reg is coming in, whether or not they're doing enough demos or POCs. Every place I've ever been in, the SE's are really the clue to the future.”
 
When the signs are in the air, how do you prepare for a layoff?
Shaun lays out three different answers to the question. He says that even before anything could seemingly go wrong that it’s important to get experience in many different areas to create a portfolio that’s marketable for various jobs. He says that when you start to see those red flags to also activate your network early, dedicating time every day to identifying new possibilities in the job market. Shaun also says it’s a good idea to rehearse interview questions and do research on some prospective employers. He emphasizes how it’s vital to not get bogged down in the process, either—and to be sure to take some time for yourself. 
“Once you've done the base work, you've done your follow-up, you’ve followed the right protocols. Enjoy that time off. Don't let it get away from you—because it's a rare gift in and of itself. It's maybe not a gift you wanted. But it's one you should take advantage of.”
----------
Links:
Spend some time with Shaun on <a href='https://twitter.com/cingulus'>Twitter</a>.
Follow Shaun on <a href='https://www.linkedin.com/in/shaunmwalsh2/'>LinkedIn</a>.
Visit SimSpace on <a href='https://www.linkedin.com/company/simspace-corporation/'>LinkedIn</a> and <a href='https://twitter.com/SimSpaceCorp'>Twitter</a>.
Reach out to Shaun at <a href='mailto:shaun.walsh@simspace.com'>shaun.walsh@simspace.com</a>
Check out the SimSpace <a href='https://www.simspace.com/'>website</a>.
Keep up with Hacker Valley on <a href='https://hackervalley.com'>our website</a>, <a href='https://www.linkedin.com/company/hackervalleystudio/'>LinkedIn</a>, <a href='https://www.instagram.com/hackervalleymedia/'>Instagram</a>, and <a href='https://twitter.com/TheHackerValley'>Twitter</a>.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/cfca7925-0c87-3525-8eb3-5a2544770454

Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—a...

Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—and in today’s world within the cybersecurity industry, layoffs have come to be expected. In this episode, Gianna and Maria get fantastic and practical advice from Shaun, asking him about preparation for layoffs, how to transition between jobs, interviewing red flags, and more. Listen in to get the laydown on layoffs. 
 
Timecoded Guide:
[00:00] Start of episode
[05:51] Skill sets in anticipating layoffs
[11:30] Red flags indicating a possible layoff
[14:59] Layoff preparation
[18:24] How to handle layoff questions in interviews
[22:34] Red flags in joining a company
 
What are some skills we can equip ourselves with to quickly land another job?
Gianna picks Shaun’s brain on the best way to handle the limbo of layoff. What can we do in the meantime to get back into another job? Shaun says, first, to cope. He says it’s important to take the time to process what just happened and recognize that everyone overthinks and has their insecurities. Then? Shaun says to spend little time coping and to start thinking. He lays out some vital key self-questions and to analyze where to go next. In these moments of transition, Shaun also mentions that it’s perfectly okay to switch up the path a little bit. 
 “Sit down and say, ‘Okay, what do I want next? I've coped. Now define. Where do I want to go? What do I want to do next? What skill sets do I need to develop?" And then how do you build that?’”
 
How do you figure out what you want to do next if you have no idea? 
Here, Shaun says that the most important thing to do is to start with one big question: why do you work? From there, Shaun says, people can quickly get through that coping mechanism and get a clearer picture of what they should be doing next. Starting with “why” allows someone figure out how they can achieve that goal which can set them in the right direction. Understanding “why” might lead to some heavy introspection and some grief but it gives one a sense of purpose Shaun says, which can set up the next necessary, tactical steps to take. 
“We've all run marketing launch plans. We all know how to dissect something, but you got to know where you're going. And that would be the next piece of advice I'd give people.”
 
What are some red flags indicating that a layoff is coming?
In having the right tools to prepare for a layoff and the right mindset to transition to another job, how do you know when a layoff is actually coming? Shaun lays out three distinct markers of a potential layoff and where to look for them. First, if a company is public, listening to quarterly calls can give some indication of how the company is doing and if a layoff can be expected. Second, Shaun explains how watching section 16 officers can also indicate this. Third, Shaun says to talk to your SE’s. They’re the “truth tellers” of the business, he says. 
“Go make friends with the SE's because the SE's will tell you whether they're busy, whether the deals are happening, whether deal reg is coming in, whether or not they're doing enough demos or POCs. Every place I've ever been in, the SE's are really the clue to the future.”
 
When the signs are in the air, how do you prepare for a layoff?
Shaun lays out three different answers to the question. He says that even before anything could seemingly go wrong that it’s important to get experience in many different areas to create a portfolio that’s marketable for various jobs. He says that when you start to see those red flags to also activate your network early, dedicating time every day to identifying new possibilities in the job market. Shaun also says it’s a good idea to rehearse interview questions and do research on some prospective employers. He emphasizes how it’s vital to not get bogged down in the p

Are you about to be decimated at your cybersecurity marketing job? With Shaun Walsh

Taylor Lehmann, Director of Office of the CISO at Google Cloud, has made it his mission to make healthcare and life sciences more secure and strategic for everyone. Joining our security podcast this week, Taylor talks about how security and strategy have to start with people— from properly managing them to realistically motivating them. Healthcare is in need of some serious security TLC and Taylor is ready to tackle the difficult questions about how personal medical data can stay safe in a constantly evolving environment.
 
Timecoded Guide:
[01:47] Motivating your team & understanding your real cyber constraints
[06:19] Creating a shared, measurable goal for every team
[14:26] The haves and have-nots of healthcare security
[22:08] Revolutionizing the security standard of healthcare
[25:16] How to not fail your future self
 
You’re frequently brought into situations that are hard for security teams. Could you walk us through your process of dealing with interpersonal conflicts at work? 
Rarely is a conflict amongst team members about the technology itself, but is instead about how a team is working together. To combat team conflicts at work, Taylor first focuses on kindness and thankfulness. When a team can create a kind environment, trust flows much easier and the team can focus more on what the real constraints of their situation are (i.e. time and deadlines) vs their perceived constraints and tension points (i.e. assumptions around budget).
“What I end up finding out in more cases than not is it's not about a tool, it's not about a security control you don't understand, it's usually not a technical issue, it's almost always getting teams aligned to working together towards a shared outcome.”
 
What is the common slowdown or hiccup when it comes to security practitioners working together? 
The biggest and most detrimental slowdown amongst team members in cybersecurity is the lack of a shared goal. Without a united effort towards security and a measurable outcome to achieve, team members throughout your organization won’t work effectively or efficiently together. When the goal to be more secure can be understood by everyone within the organization, team members won’t get stuck on the whys or hows of the work they’re doing.
“Is the security department the only one who wants to be secure, or does everybody? The second you create a goal where teams are effectively working together to get that outcome, that's when you know you're there.”
 
When you look at the maturity of health organizations in being more security-minded, what are some of the things that you're seeing in the industry?
Like many industries, security in healthcare is divided into “have”s and “have not”s. Large, sophisticated, extensive, public health organizations have a high level of security maturity, while smaller organizations fall behind in technology and cybersecurity. While organizations like the FDA are working hard to make the medical field a more secure place, modern tech platforms need to be integrated at every level to keep patients and practitioners safe.
“It's tough to tell as a patient if a health system invests in security or not. No one is yet making decisions on where they go to get healthcare based on security. I think if they knew they would suffer something negative due to an under-invested system, that would change things.”
 
Was there a turning point in your life that made you the leader that you are today?
After an extensive shoulder surgery left Taylor laid up in a hospital bed, he realized that some of the equipment being used on his own body couldn’t be trusted to keep information secure. Having such an eye-opening patient experience after working in security in the medical field, Taylor realized that other patients wouldn’t know how to verify or protect themselves from these issues. Something had to change, and Taylor understood that he had to become a leader and advocate in this space to make a difference in our current reality. 
“This cannot be the standard of care. My life, in effect, depended on medical equipment that couldn't be trusted. I needed to do something about it, not just for myself, but for the next person who's gonna lie in a hospital bed.”
--------------
Links:
Keep up with our guest Taylor Lehmann on <a href='https://www.linkedin.com/in/tlehmanncyber/'>LinkedIn</a> and <a href='https://twitter.com/BostonCyberGuy'>Twitter</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/hackervalley/'>Hacker Valley Studio</a>

Taylor Lehmann, Director of Office of the CISO at Google Cloud, has made it his mission to make healthcare and life sciences more secure and strategic for everyone. Joining our security podcast this week, Taylor talks about how security and strategy have to start with people— from properly managing them to realistically motivating them. Healthcare is in need of some serious security TLC and Taylor is ready to tackle the difficult questions about how personal medical data can stay safe in a constantly evolving environment.
 
Timecoded Guide:
[01:47] Motivating your team & understanding your real cyber constraints
[06:19] Creating a shared, measurable goal for every team
[14:26] The haves and have-nots of healthcare security
[22:08] Revolutionizing the security standard of healthcare
[25:16] How to not fail your future self
 
You’re frequently brought into situations that are hard for security teams. Could you walk us through your process of dealing with interpersonal conflicts at work? 
Rarely is a conflict amongst team members about the technology itself, but is instead about how a team is working together. To combat team conflicts at work, Taylor first focuses on kindness and thankfulness. When a team can create a kind environment, trust flows much easier and the team can focus more on what the real constraints of their situation are (i.e. time and deadlines) vs their perceived constraints and tension points (i.e. assumptions around budget).
“What I end up finding out in more cases than not is it's not about a tool, it's not about a security control you don't understand, it's usually not a technical issue, it's almost always getting teams aligned to working together towards a shared outcome.”
 
What is the common slowdown or hiccup when it comes to security practitioners working together? 
The biggest and most detrimental slowdown amongst team members in cybersecurity is the lack of a shared goal. Without a united effort towards security and a measurable outcome to achieve, team members throughout your organization won’t work effectively or efficiently together. When the goal to be more secure can be understood by everyone within the organization, team members won’t get stuck on the whys or hows of the work they’re doing.
“Is the security department the only one who wants to be secure, or does everybody? The second you create a goal where teams are effectively working together to get that outcome, that's when you know you're there.”
 
When you look at the maturity of health organizations in being more security-minded, what are some of the things that you're seeing in the industry?
Like many industries, security in healthcare is divided into “have”s and “have not”s. Large, sophisticated, extensive, public health organizations have a high level of security maturity, while smaller organizations fall behind in technology and cybersecurity. While organizations like the FDA are working hard to make the medical field a more secure place, modern tech platforms need to be integrated at every level to keep patients and practitioners safe.
“It's tough to tell as a patient if a health system invests in security or not. No one is yet making decisions on where they go to get healthcare based on security. I think if they knew they would suffer something negative due to an under-invested system, that would change things.”
 
Was there a turning point in your life that made you the leader that you are today?
After an extensive shoulder surgery left Taylor laid up in a hospital bed, he realized that some of the equipment being used on his own body couldn’t be trusted to keep information secure. Having such an eye-opening patient experience after working in security in the medical field, Taylor realized that other patients wouldn’t know how to verify or protect themselves from these issues. Something had to change, and Taylor understood that he had to become a leader and advocate in this space to make a difference in our current reality. 
“This cannot be the standard of care. My life, in effect, depended on medical equipment that couldn't be trusted. I needed to do something about it, not just for myself, but for the next person who's gonna lie in a hospital bed.”
--------------
Links:
Keep up with our guest Taylor Lehmann on <a href='https://www.linkedin.com/in/tlehmanncyber/'>LinkedIn</a> and <a href='https://twitter.com/BostonCyberGuy'>Twitter</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/hackervalley/'>Hacker Valley Studio</a>

HackerValleyStudio.podbean.com/691db8c5-4b96-332a-944c-c1737fa64bfe

Taylor Lehmann, Director of Office of the CISO at Google Cloud, has made it his mission to make healthcare and life sciences more secure and strategic for everyone. Joining our security podcast this week, Taylor talks about how security and strategy ...

Taylor Lehmann, Director of Office of the CISO at Google Cloud, has made it his mission to make healthcare and life sciences more secure and strategic for everyone. Joining our security podcast this week, Taylor talks about how security and strategy have to start with people— from properly managing them to realistically motivating them. Healthcare is in need of some serious security TLC and Taylor is ready to tackle the difficult questions about how personal medical data can stay safe in a constantly evolving environment.
 
Timecoded Guide:
[01:47] Motivating your team & understanding your real cyber constraints
[06:19] Creating a shared, measurable goal for every team
[14:26] The haves and have-nots of healthcare security
[22:08] Revolutionizing the security standard of healthcare
[25:16] How to not fail your future self
 
You’re frequently brought into situations that are hard for security teams. Could you walk us through your process of dealing with interpersonal conflicts at work? 
Rarely is a conflict amongst team members about the technology itself, but is instead about how a team is working together. To combat team conflicts at work, Taylor first focuses on kindness and thankfulness. When a team can create a kind environment, trust flows much easier and the team can focus more on what the real constraints of their situation are (i.e. time and deadlines) vs their perceived constraints and tension points (i.e. assumptions around budget).
“What I end up finding out in more cases than not is it's not about a tool, it's not about a security control you don't understand, it's usually not a technical issue, it's almost always getting teams aligned to working together towards a shared outcome.”
 
What is the common slowdown or hiccup when it comes to security practitioners working together? 
The biggest and most detrimental slowdown amongst team members in cybersecurity is the lack of a shared goal. Without a united effort towards security and a measurable outcome to achieve, team members throughout your organization won’t work effectively or efficiently together. When the goal to be more secure can be understood by everyone within the organization, team members won’t get stuck on the whys or hows of the work they’re doing.
“Is the security department the only one who wants to be secure, or does everybody? The second you create a goal where teams are effectively working together to get that outcome, that's when you know you're there.”
 
When you look at the maturity of health organizations in being more security-minded, what are some of the things that you're seeing in the industry?
Like many industries, security in healthcare is divided into “have”s and “have not”s. Large, sophisticated, extensive, public health organizations have a high level of security maturity, while smaller organizations fall behind in technology and cybersecurity. While organizations like the FDA are working hard to make the medical field a more secure place, modern tech platforms need to be integrated at every level to keep patients and practitioners safe.
“It's tough to tell as a patient if a health system invests in security or not. No one is yet making decisions on where they go to get healthcare based on security. I think if they knew they would suffer something negative due to an under-invested system, that would change things.”
 
Was there a turning point in your life that made you the leader that you are today?
After an extensive shoulder surgery left Taylor laid up in a hospital bed, he realized that some of the equipment being used on his own body couldn’t be trusted to keep information secure. Having such an eye-opening patient experience after working in security in the medical field, Taylor realized that other patients wouldn’t know how to verify or protect themselves from these issues. Something had to change, and Taylor understood that he had to become a leader and advocate in this space to make a difference in our current real

Advocating for Better Security in Healthcare with Taylor Lehmann

This episode is jam-packed with wisdom that is delivered at a rapid pace.  Some folks will find themselves rewinding and taking notes.  Luis Valenzuela, Director of Data Loss Prevention and Data Governance at InComm Payments, joins Allan Alford to talk about managing careers - how to manage your own, and, for leaders, how to help your team manage theirs.  Topics include:
- Pivotal career transitions
- Is a plan _really_ required?
- Principles, foundations, and successful behaviors
- Practical steps and resources
- Is the power of envisioning enough?
- Tactical and other tips
 
Y'all enjoy this one, now!

thecyberranchpodcast.podbean.com/3d5fd708-93a1-3236-9ab0-7e41defac397

This episode is jam-packed with wisdom that is delivered at a rapid pace.  Some folks will find themselves rewinding and taking notes.  Luis Valenzuela, Director of Data Loss Prevention and Data Governance at InComm Payments, joins Allan Alford to ta...

This episode is jam-packed with wisdom that is delivered at a rapid pace.  Some folks will find themselves rewinding and taking notes.  Luis Valenzuela, Director of Data Loss Prevention and Data Governance at InComm Payments, joins Allan Alford to talk about managing careers - how to manage your own, and, for leaders, how to help your team manage theirs.  Topics include:
- Pivotal career transitions
- Is a plan _really_ required?
- Principles, foundations, and successful behaviors
- Practical steps and resources
- Is the power of envisioning enough?
- Tactical and other tips
 
Y'all enjoy this one, now!

Managing Careers with Luis Valenzuela

Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience members talk about their roles in the industry. 
 
Timecoded Guide:
[00:00] Start of episode
[01:52] Welcome to Cyber Marketing Con
[07:59] Building rapport with sales
[11:47] Cyber marketing industry, hearing from the audience
[14:46] Interviewing CSO’s
[15:30] Closing out



Building a solid relationship with sales
While Maria was setting up for Cyber Marketing Con, she overheard conversations about marketers and salespeople working together. She found that trying to work out communication between the two roles is a pretty common theme everywhere and that many people are facing the same challenges in building solid relationships with sales. She emphasizes that, aside from bribing salespeople with cookies, automating as much of the process as possible between marketers and salespeople is important. 
“Automate as much as possible. I think I heard one time someone made a joke that salespeople would rather clean toilets than enter data into Salesforce.”



Onward and Upward
Maria discusses the theme of the first Cyber Marketing Con.
“We've seen some of the crazy ups and downs in our industry lately, lots of layoffs, lots of really weird signals, confusing signals on what's happening in the market. And so we're hoping that these two days that on the marketing team, we can come together and take a little glimpse of hope that it's probably going to be okay and we'll keep going together.”
----------
Links:
Keep up with Hacker Valley on <a href='https://hackervalley.com'>our website</a>, <a href='https://www.linkedin.com/company/hackervalleystudio/'>LinkedIn</a>, <a href='https://www.instagram.com/hackervalleymedia/'>Instagram</a>, and <a href='https://twitter.com/TheHackerValley'>Twitter</a>.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/b47f145a-79af-3433-b970-e2a3cfd8c7a0

Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience memb...

Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience members talk about their roles in the industry. 
 
Timecoded Guide:
[00:00] Start of episode
[01:52] Welcome to Cyber Marketing Con
[07:59] Building rapport with sales
[11:47] Cyber marketing industry, hearing from the audience
[14:46] Interviewing CSO’s
[15:30] Closing out

Building a solid relationship with sales
While Maria was setting up for Cyber Marketing Con, she overheard conversations about marketers and salespeople working together. She found that trying to work out communication between the two roles is a pretty common theme everywhere and that many people are facing the same challenges in building solid relationships with sales. She emphasizes that, aside from bribing salespeople with cookies, automating as much of the process as possible between marketers and salespeople is important. 
“Automate as much as possible. I think I heard one time someone made a joke that salespeople would rather clean toilets than enter data into Salesforce.”

Onward and Upward
Maria discusses the theme of the first Cyber Marketing Con.
“We've seen some of the crazy ups and downs in our industry lately, lots of layoffs, lots of really weird signals, confusing signals on what's happening in the market. And so we're hoping that these two days that on the marketing team, we can come together and take a little glimpse of hope that it's probably going to be okay and we'll keep going together.”
----------
Links:
Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Cyber Marketing Con Live Episode

Maxime “Max” Lamothe-Brassard, Founder of LimaCharlie, brings a tech-focused community perspective and a history of working at Google to the Hacker Valley security podcast this week. Inspired by the internal motivation to empower others and build what didn’t exist, Maxime created LimaCharlie to help security teams automate and manage security operations. In this episode, Max walks through his founder’s journey and points out the problems that are begging for innovative solutions from the brightest minds in cyber.
 
Timecoded Guide:
[01:59] Improving community & empowering practitioners
[06:04] Leaving Google for LimaCharlie
[10:55] Unpacking the incentivization problem of cyber 
[16:21] Targeted products vs massive suites of problem solvers
[21:29] Looking at a red team-less future
 
Sponsor Links:
Thank you to our sponsors Axonius and NetSPI for bringing this episode to life!

The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at <a href='http://axonius.com/hackervalley'>axonius.com/hackervalley</a>
For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human-delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit <a href='https://www.netspi.com/HVM'>netspi.com/HVM </a>to learn more.
 
Where would you say your passion for improving our community comes from? 
From the moment Max opens his mouth to talk about cybersecurity, his passion for the global community of cyber practitioners is clear. It turns out, the community is Max’s passion because he’s been in so many cybersecurity roles and has experienced so many of the same issues in each position. Suffering pain and fatigue no matter the role shouldn’t be the reality for today’s practitioners, and Max wants to empower them to do their best, most enjoyable work. 
“When I started, the goal wasn't to make the silver bullet that somehow was going to automatically save everybody, but really to just help people that were working and doing their jobs and empower them.” 
 
How was your experience going from Google to having your own thing with LimaCharlie? 
Taking the red pill of entrepreneurship wasn’t as scary of an experience for Max as one might think. Instead, the product idea behind LimaCharlie existed for years before Max left Google, and everything Max has done in his career prepared him to take that risky step into doing his own thing. When push came to shove, Max was comfortable taking the risk because he knew he would always have opportunities to support the industry, even if he failed.
“Really, throughout my whole career, without necessarily knowing at the time, [creating LimaCharlie] was where I was heading. Looking back, I've always been trying to build the thing that didn't exist where I was and push those limits.” 
 
What are there problems in the community or in the industry that you don't see anyone solving yet? 
A major opportunity for growth and improvement in cybersecurity is incentivization, according to Max. The debate of what’s worth fixing and who should decide on prioritizing vulnerabilities leads to tension and confusion among practitioners. The key to this problem might just be finding that special someone to somehow access the information with the right types of models and protocols around risk evaluation. Insurance might be the easiest answer, but Max wants practitioners to explore their potential to solve these problems, too. 
“The problem is that, as an industry, for us to make a risk-reward call on security vulnerabilities— it’s incredibly difficult for us that are in security every day. Fundamentally, we can't even make that call ourselves.”
 
What is one topic of division in cyber that you wish we could all come together on? 
Division is inevitable in a field that grows as fast as cybersecurity. However, if Max could dream big about a major division to solve himself, it would be that of a red team’s purpose. In an ideal security world, people don’t need the red team to buy them into cybersecurity. Max hopes that, over time, the industry shifts more towards the blue team, where vulnerabilities are understood as important and worth protecting against without red team demonstrations. 
“I hope that, over time, we're able to move away from having to drive this idea that these things are real and they're important because people are already bought into this idea that, yes, we need to defend everything.”
---------------
Links:
Keep up with our guest Maxime Lamothe-Brassard on <a href='https://www.linkedin.com/in/maximelb/'>LinkedIn</a>
Learn more about LimaCharlie on <a href='https://www.linkedin.com/company/limacharlieio/'>LinkedIn</a> and <a href='https://limacharlie.io/about'>the LimaCharlie website</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/hackervalley/'>Hacker Valley Studio</a>

Maxime “Max” Lamothe-Brassard, Founder of LimaCharlie, brings a tech-focused community perspective and a history of working at Google to the Hacker Valley security podcast this week. Inspired by the internal motivation to empower others and build what didn’t exist, Maxime created LimaCharlie to help security teams automate and manage security operations. In this episode, Max walks through his founder’s journey and points out the problems that are begging for innovative solutions from the brightest minds in cyber.
 
Timecoded Guide:
[01:59] Improving community & empowering practitioners
[06:04] Leaving Google for LimaCharlie
[10:55] Unpacking the incentivization problem of cyber 
[16:21] Targeted products vs massive suites of problem solvers
[21:29] Looking at a red team-less future
 
Sponsor Links:
Thank you to our sponsors Axonius and NetSPI for bringing this episode to life!

The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at <a href='http://axonius.com/hackervalley'>axonius.com/hackervalley</a>
For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human-delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit <a href='https://www.netspi.com/HVM'>netspi.com/HVM </a>to learn more.
 
Where would you say your passion for improving our community comes from? 
From the moment Max opens his mouth to talk about cybersecurity, his passion for the global community of cyber practitioners is clear. It turns out, the community is Max’s passion because he’s been in so many cybersecurity roles and has experienced so many of the same issues in each position. Suffering pain and fatigue no matter the role shouldn’t be the reality for today’s practitioners, and Max wants to empower them to do their best, most enjoyable work. 
“When I started, the goal wasn't to make the silver bullet that somehow was going to automatically save everybody, but really to just help people that were working and doing their jobs and empower them.” 
 
How was your experience going from Google to having your own thing with LimaCharlie? 
Taking the red pill of entrepreneurship wasn’t as scary of an experience for Max as one might think. Instead, the product idea behind LimaCharlie existed for years before Max left Google, and everything Max has done in his career prepared him to take that risky step into doing his own thing. When push came to shove, Max was comfortable taking the risk because he knew he would always have opportunities to support the industry, even if he failed.
“Really, throughout my whole career, without necessarily knowing at the time, [creating LimaCharlie] was where I was heading. Looking back, I've always been trying to build the thing that didn't exist where I was and push those limits.” 
 
What are there problems in the community or in the industry that you don't see anyone solving yet? 
A major opportunity for growth and improvement in cybersecurity is incentivization, according to Max. The debate of what’s worth fixing and who should decide on prioritizing vulnerabilities leads to tension and confusion among practitioners. The key to this problem might just be finding that special someone to somehow access the information with the right types of models and protocols around risk evaluation. Insurance might be the easiest answer, but Max wants practitioners to explore their potential to solve these problems, too. 
“The problem is that, as an industry, for us to make a risk-reward call on security vulnerabilities— it’s incredibly difficult for us that are in security every day. Fundamentally, we can't even make that call ourselves.”
 
What is one topic of division in cyber that you wish we could all come together on? 
Division is inevitable in a field that grows as fast as cybersecurity. However, if Max could dream big about a major division to solve himself, it would be that of a red team’s purpose. In an ideal security world, people don’t need the red team to buy them into cybersecurity. Max hopes that, over time, the industry shifts more towards the blue team, where vulnerabilities are understood as important and worth protecting against without red team demonstrations. 
“I hope that, over time, we're able to move away from having to drive this idea that these things are real and they're important because people are already bought into this idea that, yes, we need to defend everything.”
---------------
Links:
Keep up with our guest Maxime Lamothe-Brassard on <a href='https://www.linkedin.com/in/maximelb/'>LinkedIn</a>
Learn more about LimaCharlie on <a href='https://www.linkedin.com/company/limacharlieio/'>LinkedIn</a> and <a href='https://limacharlie.io/about'>the LimaCharlie website</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/hackervalley/'>Hacker Valley Studio</a>

HackerValleyStudio.podbean.com/bbf0a1de-706f-3031-8830-71956b521d12

Maxime “Max” Lamothe-Brassard, Founder of LimaCharlie, brings a tech-focused community perspective and a history of working at Google to the Hacker Valley security podcast this week. Inspired by the internal motivation to empower others and build wha...

Maxime “Max” Lamothe-Brassard, Founder of LimaCharlie, brings a tech-focused community perspective and a history of working at Google to the Hacker Valley security podcast this week. Inspired by the internal motivation to empower others and build what didn’t exist, Maxime created LimaCharlie to help security teams automate and manage security operations. In this episode, Max walks through his founder’s journey and points out the problems that are begging for innovative solutions from the brightest minds in cyber.
 
Timecoded Guide:
[01:59] Improving community & empowering practitioners
[06:04] Leaving Google for LimaCharlie
[10:55] Unpacking the incentivization problem of cyber 
[16:21] Targeted products vs massive suites of problem solvers
[21:29] Looking at a red team-less future
 
Sponsor Links:
Thank you to our sponsors Axonius and NetSPI for bringing this episode to life!
The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley
For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human-delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more.
 
Where would you say your passion for improving our community comes from? 
From the moment Max opens his mouth to talk about cybersecurity, his passion for the global community of cyber practitioners is clear. It turns out, the community is Max’s passion because he’s been in so many cybersecurity roles and has experienced so many of the same issues in each position. Suffering pain and fatigue no matter the role shouldn’t be the reality for today’s practitioners, and Max wants to empower them to do their best, most enjoyable work. 
“When I started, the goal wasn't to make the silver bullet that somehow was going to automatically save everybody, but really to just help people that were working and doing their jobs and empower them.” 
 
How was your experience going from Google to having your own thing with LimaCharlie? 
Taking the red pill of entrepreneurship wasn’t as scary of an experience for Max as one might think. Instead, the product idea behind LimaCharlie existed for years before Max left Google, and everything Max has done in his career prepared him to take that risky step into doing his own thing. When push came to shove, Max was comfortable taking the risk because he knew he would always have opportunities to support the industry, even if he failed.
“Really, throughout my whole career, without necessarily knowing at the time, [creating LimaCharlie] was where I was heading. Looking back, I've always been trying to build the thing that didn't exist where I was and push those limits.” 
 
What are there problems in the community or in the industry that you don't see anyone solving yet? 
A major opportunity for growth and improvement in cybersecurity is incentivization, according to Max. The debate of what’s worth fixing and who should decide on prioritizing vulnerabilities leads to tension and confusion among practitioners. The key to this problem might just be finding that special someone to somehow access the information with the right types of models and protocols around risk evaluation. Insurance might be the easiest answer, but Max wants practitioners to explore their potential to solve these problems, too. 
“The problem is that, as an industry, for us to make a risk-reward call on security vulnerabilities— it’s incredibly difficult for us that are in security every day. Fundamentally, we can't even make that call ourselves.”
 
What is one topic of division in cyber that you wish we could all come together on? 
Division is inevitable in a field that grows as fast as cyber

Solving Fundamental Cybersecurity Problems with Maxime Lamothe-Brassard

To celebrate the 100th episode, Allan decided to let the audience participate in the show.  21 people called in and answered a wide variety of questions about cybersecurity.  It is a fantastic show and it is very fun to hear all the different perspectives from folks who have just about every role in cybersecurity you can imagine:
00:00:58 - Brent Deterding - What can practioners do to show more love to vendors?
00:03:07 - Evgeniy Kharam - How important are soft skills in cybersecurity?
00:03:54 - Evgeniy Kharam - What are we doing wrong in cybersecurity?
00:05:17 - Andy Ellis - what are we doing right and what are we doing wrong?
00:07:15 - Nipun Gupta - What needs to happen to get cybersecurity practitioners to trust cybersecurity vendors?
00:10:29 - Brent Forest - What is the value of mentorship in cybersecurity?
00:13:48 - Heather Noggle -  How do you get small organizations to take cybersecurity more seriously?
00:17:34 - Karla Reffold - What piece of advice would you give somone trying to get into cybersecurity?
00:19:16 - Will Lin - Where do you think this whole cybersecurity thing is headed?
00:22:37 - Jack Powell - What are we doing in cybersecurity that we should not be doing?
00:29:17 - Dutch Schwartz - What is missing in cybersecurity?
00:36:13 - Kevin Pope - What is your best piece of advice for those entering the cybersecurity field?
00:42:42 - Julian Cohen - How do we prioritize our defenses?
00:45:22 - Benjamin Corll - What do you love most about being in cybersecurity?
00:47:05 - Special Appearance by Chis Cochran and Ron Eddings of Hacker Valley Media
00:50:07 - Chris Patteson - How worried should we be about post-quantum cryptography?
00:54:03 - Peter Schawacker - What are we doing right in cybersecurity?
01:01:45 - Adrian Sanabria - What is it we are not doign in cybersecurity that we should be doing?
01:08:38 - Chris Foulon - Where is this whole cybersecurity thing headed?
01:13:52 - Claude Mandy - What are we getting wrong in cybersecurity?
01:18:25 - Gary Hayslip - What is the trend towards a data-centric security model?
01:26:17 - Kirsten Davies - What is going to change with threat intelligence in 2023?
01:30:58 - Special Appearnce by Dr. Ursula Alford (Allan's wife)

thecyberranchpodcast.podbean.com/e773c4a8-e781-3e53-a722-16b4e1e38a3f

To celebrate the 100th episode, Allan decided to let the audience participate in the show.  21 people called in and answered a wide variety of questions about cybersecurity.  It is a fantastic show and it is very fun to hear all the different perspec...

To celebrate the 100th episode, Allan decided to let the audience participate in the show.  21 people called in and answered a wide variety of questions about cybersecurity.  It is a fantastic show and it is very fun to hear all the different perspectives from folks who have just about every role in cybersecurity you can imagine:
00:00:58 - Brent Deterding - What can practioners do to show more love to vendors?00:03:07 - Evgeniy Kharam - How important are soft skills in cybersecurity?00:03:54 - Evgeniy Kharam - What are we doing wrong in cybersecurity?00:05:17 - Andy Ellis - what are we doing right and what are we doing wrong?00:07:15 - Nipun Gupta - What needs to happen to get cybersecurity practitioners to trust cybersecurity vendors?00:10:29 - Brent Forest - What is the value of mentorship in cybersecurity?00:13:48 - Heather Noggle -  How do you get small organizations to take cybersecurity more seriously?00:17:34 - Karla Reffold - What piece of advice would you give somone trying to get into cybersecurity?00:19:16 - Will Lin - Where do you think this whole cybersecurity thing is headed?00:22:37 - Jack Powell - What are we doing in cybersecurity that we should not be doing?00:29:17 - Dutch Schwartz - What is missing in cybersecurity?00:36:13 - Kevin Pope - What is your best piece of advice for those entering the cybersecurity field?00:42:42 - Julian Cohen - How do we prioritize our defenses?00:45:22 - Benjamin Corll - What do you love most about being in cybersecurity?00:47:05 - Special Appearance by Chis Cochran and Ron Eddings of Hacker Valley Media00:50:07 - Chris Patteson - How worried should we be about post-quantum cryptography?00:54:03 - Peter Schawacker - What are we doing right in cybersecurity?01:01:45 - Adrian Sanabria - What is it we are not doign in cybersecurity that we should be doing?01:08:38 - Chris Foulon - Where is this whole cybersecurity thing headed?01:13:52 - Claude Mandy - What are we getting wrong in cybersecurity?01:18:25 - Gary Hayslip - What is the trend towards a data-centric security model?01:26:17 - Kirsten Davies - What is going to change with threat intelligence in 2023?01:30:58 - Special Appearnce by Dr. Ursula Alford (Allan's wife)

100th Episode Call-In Special with 21 Guests!

TD-Sizzle.mp4

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