This week, <a href='https://www.hushly.com/solution-cybersecurity-marketing/'>Hushly</a> CMO <a href='https://www.linkedin.com/in/jamesbkessinger/'>James Kessinger</a> joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
About James: James Kessinger has been the CMO at Hushly over the past 5 years.  He’s expanded his responsibilities and taken on the title of COO with overarching responsibilities for Marketing, Customer Success, Sales, Partnerships, and Revenue Operations. James has built a 20+ year career working at global enterprise technology companies in hardware, software, security, virtualization, SaaS and Cloud. He has held leadership and executive roles across marketing functions such as brand, demand generation, corporate marketing, digital marketing, segment marketing, product marketing, services marketing, along with field and partner marketing where he has led both large marketing organizations and smaller teams.  
Connect with James on LinkedIn: <a href='https://www.linkedin.com/in/jamesbkessinger/'>https://www.linkedin.com/in/jamesbkessinger/</a>
Reach out at james [at] hushly.com 
Grab the Hushly cybersecurity marketing report, and learn more about how Hushly helps marketers improve demand generation and ABM results: <a href='https://www.hushly.com/solution-cybersecurity-marketing/'>https://www.hushly.com/solution-cybersecurity-marketing/</a> 
Learn about the Cybersecurity Marketing Society Party for Marketers at RSAC2023 here:<a href='https://cybersecuritymarketingsociety.com/event/party-rsa-2023/'> https://cybersecuritymarketingsociety.com/event/party-rsa-2023/</a>
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/18a933dc-41eb-3ec1-ab66-a800fc147871

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
About James: James Kessinger has been the CMO at Hushly over the past 5 years.  He’s expanded his responsibilities and taken on the title of COO with overarching responsibilities for Marketing, Customer Success, Sales, Partnerships, and Revenue Operations. James has built a 20+ year career working at global enterprise technology companies in hardware, software, security, virtualization, SaaS and Cloud. He has held leadership and executive roles across marketing functions such as brand, demand generation, corporate marketing, digital marketing, segment marketing, product marketing, services marketing, along with field and partner marketing where he has led both large marketing organizations and smaller teams.  
Connect with James on LinkedIn: https://www.linkedin.com/in/jamesbkessinger/
Reach out at james [at] hushly.com 
Grab the Hushly cybersecurity marketing report, and learn more about how Hushly helps marketers improve demand generation and ABM results: https://www.hushly.com/solution-cybersecurity-marketing/ 
Learn about the Cybersecurity Marketing Society Party for Marketers at RSAC2023 here: https://cybersecuritymarketingsociety.com/event/party-rsa-2023/
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Creating Digital Experiences from Prospect to Upsell with James Kessinger, CMO at Hushly

Apple

Google

Spotify

Amazon

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

Becoming a CISO means changing a lot of perspectives.  Individual contributors need to learn this, and the CISO is the best one to teach them.  "They're never going to get it!" is a mantra used by both sides of that dialogue, and that is not a solution.  Will and Allan discuss:
 
- What precepts really are "obvious"
- How does one onboard leadership and business perspectives?
- What should CISOs do to ensure their teams gain those perspectives?
- What can individual contributors do to ensure that they gain those perspectives?
- The value of self-teaching and mentorship
- Beliefs we should get rid of
 
It's a great conversation!  Ya'll enjoy it!

thecyberranchpodcast.podbean.com/64684aec-3d09-3fba-98e8-fcd656686282

Becoming a CISO means changing a lot of perspectives.  Individual contributors need to learn this, and the CISO is the best one to teach them.  "They're never going to get it!" is a mantra used by both sides of that dialogue, and that is not a soluti...

Becoming a CISO means changing a lot of perspectives.  Individual contributors need to learn this, and the CISO is the best one to teach them.  "They're never going to get it!" is a mantra used by both sides of that dialogue, and that is not a solution.  Will and Allan discuss:
 
- What precepts really are "obvious"
- How does one onboard leadership and business perspectives?
- What should CISOs do to ensure their teams gain those perspectives?
- What can individual contributors do to ensure that they gain those perspectives?
- The value of self-teaching and mentorship
- Beliefs we should get rid of
 
It's a great conversation!  Ya'll enjoy it!

CISO vs. Individual Contributor Perspectives w/ William Klusovsky

Ride the cyber trails with one CISO (Allan Alford) and a diverse group of friends and experts who bring a human perspective to cybersecurity.

Special Thanks to our sponsor NetSPI NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at <a href='http://netspi.com/HVM'>http://netspi.com/HVM </a>
 
This Hacker Valley Studio episode features Jake Reynolds, Head of Emerging Technology @ NetSPI.
We chat with Jake about:
0:00 - Welcome Jake Reynolds
2:30 - What is a full stack engineer?
4:39 - Having a large cybersecurity attack surface
6:00 - Attack surface trends
8:29 - Do cloud engineers need to know networking?
10:12 - Levels of abstraction in the cloud and making sense of it
12:13 - Does bug bounty help you with your job?
15:49 - Will we see network exploits again?
16:53 - Special question from NetSPI
17:31 - Which emerging technologies are you watching?
20:30 - Have we really reached the max of ChatGPT hypes?
24:33 - What AI/ML capability does cybersecurity need?
27:28 - How do we stack the deck against the hackers? 
 
Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
...........................
Links:
Connect with Jake Reynolds on <a href='https://www.linkedin.com/in/jreynoldsdev/'>LinkedIn</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Join our <a href='https://www.patreon.com/hackervalleystudio'>Patreon monthly creative mastermind</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>

Special Thanks to our sponsor NetSPI NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at <a href='http://netspi.com/HVM'>http://netspi.com/HVM </a>
 
This Hacker Valley Studio episode features Jake Reynolds, Head of Emerging Technology @ NetSPI.
We chat with Jake about:
0:00 - Welcome Jake Reynolds
2:30 - What is a full stack engineer?
4:39 - Having a large cybersecurity attack surface
6:00 - Attack surface trends
8:29 - Do cloud engineers need to know networking?
10:12 - Levels of abstraction in the cloud and making sense of it
12:13 - Does bug bounty help you with your job?
15:49 - Will we see network exploits again?
16:53 - Special question from NetSPI
17:31 - Which emerging technologies are you watching?
20:30 - Have we really reached the max of ChatGPT hypes?
24:33 - What AI/ML capability does cybersecurity need?
27:28 - How do we stack the deck against the hackers?

Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
...........................
Links:
Connect with Jake Reynolds on <a href='https://www.linkedin.com/in/jreynoldsdev/'>LinkedIn</a>
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Join our <a href='https://www.patreon.com/hackervalleystudio'>Patreon monthly creative mastermind</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>

HackerValleyStudio.podbean.com/9394ca8e-19f6-378e-b16f-b76239d3fc4b

Special Thanks to our sponsor NetSPI NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at http://netspi.com/HVM 
...

Special Thanks to our sponsor NetSPI NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at http://netspi.com/HVM 
 
This Hacker Valley Studio episode features Jake Reynolds, Head of Emerging Technology @ NetSPI.
We chat with Jake about:
0:00 - Welcome Jake Reynolds
2:30 - What is a full stack engineer?
4:39 - Having a large cybersecurity attack surface
6:00 - Attack surface trends
8:29 - Do cloud engineers need to know networking?
10:12 - Levels of abstraction in the cloud and making sense of it
12:13 - Does bug bounty help you with your job?
15:49 - Will we see network exploits again?
16:53 - Special question from NetSPI
17:31 - Which emerging technologies are you watching?
20:30 - Have we really reached the max of ChatGPT hypes?
24:33 - What AI/ML capability does cybersecurity need?
27:28 - How do we stack the deck against the hackers?Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
...........................
Links:
Connect with Jake Reynolds on LinkedIn
Purchase an HVS t-shirt at our shop
Join our Patreon monthly creative mastermind
Connect with Ron Eddings on LinkedIn and Twitter
Connect with Chris Cochran on LinkedIn and Twitter
Continue the conversation by joining our Discord

Emerging Cybersecurity Technologies with Jake Reynolds

We are Ron Eddings and Chris Cochran from the Hacker Valley Studio podcast. We explore the human condition to inspire peak performance in cybersecurity. Join us on our quest to find inspirational stories and knowledge to elevate ourselves and our communities.

This episode is a story about an entire vendor encounter gone horribly wrong.  Allan is joined by Paul Moreno, VP of InfoSec at Catawii, formerly SVP of Cybersecurity at Adyen, investor and advisor.  Paul found a cybersecurity vendor.  Paul found good references.  Paul got referrals from peers.  Paul did a PoC.  And after that, it all went downhill.  Paul was kind enough to share his story as he and Allan pick apart the failings and deliberate on ways we can all avoid such encounters.
Topics covered are:
- How to spot lies
- Vetting the vendor's internal security landscape
- ISO 27001 Statement of Applicability
- Breaches and whistleblowing
- GDPR violations in charging to delete data
It is a story you will want to hear, and the analysis just might save you some pain down the road...
Sponsored by Allan Alford Consulting https://allanalford.com/about

thecyberranchpodcast.podbean.com/e259ae53-fed7-3242-9074-a214217a88ba

This episode is a story about an entire vendor encounter gone horribly wrong.  Allan is joined by Paul Moreno, VP of InfoSec at Catawii, formerly SVP of Cybersecurity at Adyen, investor and advisor.  Paul found a cybersecurity vendor.  Paul found goo...

This episode is a story about an entire vendor encounter gone horribly wrong.  Allan is joined by Paul Moreno, VP of InfoSec at Catawii, formerly SVP of Cybersecurity at Adyen, investor and advisor.  Paul found a cybersecurity vendor.  Paul found good references.  Paul got referrals from peers.  Paul did a PoC.  And after that, it all went downhill.  Paul was kind enough to share his story as he and Allan pick apart the failings and deliberate on ways we can all avoid such encounters.
Topics covered are:
- How to spot lies
- Vetting the vendor's internal security landscape
- ISO 27001 Statement of Applicability
- Breaches and whistleblowing
- GDPR violations in charging to delete data
It is a story you will want to hear, and the analysis just might save you some pain down the road...
Sponsored by Allan Alford Consulting https://allanalford.com/about

How to Trust Your Vendors - A Scary Case Study with Paul Moreno

In this episode of the podcast, Ron Eddings and Chris Cochran share insights and tips on how to navigate a career in cybersecurity. They discuss the importance of having the right mindset, finding the right career path, building a network, and negotiating a salary.
Ron and Chris emphasize the value of having a positive attitude and being open to learning and growth. They suggest exploring different areas within cybersecurity to find the best fit for your interests and skills. Additionally, they stress the importance of building a strong network, both online and in-person, to connect with industry professionals and stay up to date on the latest trends and technologies.
Ron offers advice on negotiating a salary and knowing your worth. Ron and Chris also encourage listeners to do their research and interview for multiple jobs to get a sense of market rates for different roles. They also discuss the taboo around discussing salaries in cybersecurity and offer suggestions on how to navigate this sensitive topic.




Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at <a href='http://netspi.com/HVM'>http://netspi.com/HVM</a>




...........................
Links:
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Join our <a href='https://www.patreon.com/hackervalleystudio'>Patreon monthly creative mastermind</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>

HackerValleyStudio.podbean.com/077b4142-c33d-3878-bde0-c36054cdf321

In this episode of the podcast, Ron Eddings and Chris Cochran share insights and tips on how to navigate a career in cybersecurity. They discuss the importance of having the right mindset, finding the right career path, building a network, and ...

In this episode of the podcast, Ron Eddings and Chris Cochran share insights and tips on how to navigate a career in cybersecurity. They discuss the importance of having the right mindset, finding the right career path, building a network, and negotiating a salary.
Ron and Chris emphasize the value of having a positive attitude and being open to learning and growth. They suggest exploring different areas within cybersecurity to find the best fit for your interests and skills. Additionally, they stress the importance of building a strong network, both online and in-person, to connect with industry professionals and stay up to date on the latest trends and technologies.
Ron offers advice on negotiating a salary and knowing your worth. Ron and Chris also encourage listeners to do their research and interview for multiple jobs to get a sense of market rates for different roles. They also discuss the taboo around discussing salaries in cybersecurity and offer suggestions on how to navigate this sensitive topic.




Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at http://netspi.com/HVM




...........................
Links:
Purchase an HVS t-shirt at our shop
Join our Patreon monthly creative mastermind
Connect with Ron Eddings on LinkedIn and Twitter
Connect with Chris Cochran on LinkedIn and Twitter
Continue the conversation by joining our Discord

Accelerate Your Cybersecurity Career

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at <a href='https://www.cardinalops.com/'>CardinalOps</a>, joins Maria and Gianna to discuss demand gen and more!
 
To begin, Tom unpacks the difference between the titles demand gen and growth, both of which he has held at various points in his career. Demand gen is a time-consuming role and requires balancing quick wins with long term strategies. Typically, a marketing team will come in to build some foundational elements before demand gen enters the scene to scale up. Since demand gen is so closely tied to pipeline, it is also easily and quickly measured. Tom shares the benefits of working for organizations who were operating with a tight budget and how he has carried that mindset with him to larger organizations. While the goal of demand gen is to create opportunities and revenue, the process of getting there is still part of demand gen, too. There is no one size fits all when it comes to demand gen. Marketers should be constantly adding new things to their toolbox and know when (and when to!) not apply them.
 
Next, Tom shares the strategies which he has found most successful in his demand gen roles. They all come back to finding the proper balance among the fundamentals goals of creating demand, identifying demand and capturing demand. A successful framework not only finds the proper balance of these things, but ensures that they all flow together seamlessly while covering all of their bases. Checking your social engagement is also really important. Tom’s team has designated people who manually identify the individuals who regularly interact with their posts. Building off this, he elaborates on the lack of innovation and creativity he often sees in marketing as a result of the rise of automation and data. His most successful marketing campaigns have been those that were totally creative and were not based on previous engagement.
 
Before wrapping up, Tom reveals his favorite thing about being a member of the Cybersecurity Marketing Society now that he has been a member for two years. Finally, he engages in a fun guessing game and reveals what career he would pursue outside of the cybersecurity field.
 
Links:
 
Follow Tom on <a href='https://www.linkedin.com/in/tom-kish/'>LinkedIn</a>.
Keep up with Hacker Valley on<a href='https://hackervalley.com/'> our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at <a href='https://www.cardinalops.com/'>CardinalOps</a>, joins Maria and Gianna to discuss demand gen and more!
 
To begin, Tom unpacks the difference between the titles demand gen and growth, both of which he has held at various points in his career. Demand gen is a time-consuming role and requires balancing quick wins with long term strategies. Typically, a marketing team will come in to build some foundational elements before demand gen enters the scene to scale up. Since demand gen is so closely tied to pipeline, it is also easily and quickly measured. Tom shares the benefits of working for organizations who were operating with a tight budget and how he has carried that mindset with him to larger organizations. While the goal of demand gen is to create opportunities and revenue, the process of getting there is still part of demand gen, too. There is no one size fits all when it comes to demand gen. Marketers should be constantly adding new things to their toolbox and know when (and when to!) not apply them.
 
Next, Tom shares the strategies which he has found most successful in his demand gen roles. They all come back to finding the proper balance among the fundamentals goals of creating demand, identifying demand and capturing demand. A successful framework not only finds the proper balance of these things, but ensures that they all flow together seamlessly while covering all of their bases. Checking your social engagement is also really important. Tom’s team has designated people who manually identify the individuals who regularly interact with their posts. Building off this, he elaborates on the lack of innovation and creativity he often sees in marketing as a result of the rise of automation and data. His most successful marketing campaigns have been those that were totally creative and were not based on previous engagement.
 
Before wrapping up, Tom reveals his favorite thing about being a member of the Cybersecurity Marketing Society now that he has been a member for two years. Finally, he engages in a fun guessing game and reveals what career he would pursue outside of the cybersecurity field.
 
Links:
 
Follow Tom on <a href='https://www.linkedin.com/in/tom-kish/'>LinkedIn</a>.
Keep up with Hacker Valley on<a href='https://hackervalley.com/'> our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/bbf9090a-cb13-36e3-8f0f-428614f13b8c

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at Cardinal...

In this episode, Tom Kish, Director of Growth Marketing at CardinalOps, joins Maria and Gianna to discuss demand generation and why it’s the most misunderstood marketing role.

Demand Gen: The Most Misunderstood Marketing Title

Join Allan and Dr. Mike Brass (whose degree is in archaeology!) as they jointly explore the technical side of the house vs. the GRC side of the house, noting that GRC can be a great path to CISO.
Hear Mike's journey from IT technician to GRC to CISO.
Topics Allan and Mike cover:
<ul><li>The tension between tech teams and GRC teams, and how a CISO can bridge the two teams</li>
<li>Reasons why GRC makes such a great background for the CISO role (and how to get there)</li>
<li>What engineering/architecture folks should know about GRC</li>
<li>What GRC folks should know about the tech side of the house</li>
<li>What the rest of the business should know about GRC</li>
</ul>
You also get to hear Mike's journey, which has spanned small and large companies, government think tanks and more!
Sponsored by Allan Alford Consulting <a href='https://allanalford.com'>https://allanalford.com</a>

thecyberranchpodcast.podbean.com/f825fe7f-15d3-3a40-a124-c550fc41d7bb

Join Allan and Dr. Mike Brass (whose degree is in archaeology!) as they jointly explore the technical side of the house vs. the GRC side of the house, noting that GRC can be a great path to CISO.
Hear Mike's journey from IT technician to GRC to CISO....

Join Allan and Dr. Mike Brass (whose degree is in archaeology!) as they jointly explore the technical side of the house vs. the GRC side of the house, noting that GRC can be a great path to CISO.
Hear Mike's journey from IT technician to GRC to CISO.
Topics Allan and Mike cover:
The tension between tech teams and GRC teams, and how a CISO can bridge the two teams
Reasons why GRC makes such a great background for the CISO role (and how to get there)
What engineering/architecture folks should know about GRC
What GRC folks should know about the tech side of the house
What the rest of the business should know about GRC
You also get to hear Mike's journey, which has spanned small and large companies, government think tanks and more!
Sponsored by Allan Alford Consulting https://allanalford.com

Tech Teams, GRC Teams, and the CISO with Dr. Mike Brass

In this episode of the Hacker Valley Studio podcast, hosts Ron and Chris tackle arguably one of the most difficult roles in cybersecurity: Incident Response. Drawing on his years of experience at organizations such as US Cyber Command, NSA, and Netflix, Chris shares his knowledge on what it takes to properly handle Severity 1, 2, and 3 level incidents. Together, Ron and Chris cover everything from the roles and responsibilities of an incident commander to the steps of bringing an incident to a close. Lastly, the two share their tips for improving incident response and steps that individuals and organizations can take to integrate incident command and communication efforts. 
Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at <a href='http://netspi.com/HVM'>http://netspi.com/HVM</a>




...........................
Links:
Purchase an HVS t-shirt at our <a href='https://store.hackervalley.com/'>shop</a>
Join our <a href='https://www.patreon.com/hackervalleystudio'>Patreon monthly creative mastermind</a>
Connect with Ron Eddings on <a href='https://www.linkedin.com/in/ronaldeddings/'>LinkedIn</a> and <a href='https://twitter.com/ronaldeddings'>Twitter</a>
Connect with Chris Cochran on <a href='https://www.linkedin.com/in/chrishvm/'>LinkedIn</a> and <a href='https://twitter.com/chrishvm'>Twitter</a>
Continue the conversation by joining our <a href='https://hackervalley.com/discord'>Discord</a>

HackerValleyStudio.podbean.com/35132cd7-2a5f-3096-ae72-507541bcc400

In this episode of the Hacker Valley Studio podcast, hosts Ron and Chris tackle arguably one of the most difficult roles in cybersecurity: Incident Response. Drawing on his years of experience at organizations such as US Cyber Command, NSA, and N...

In this episode of the Hacker Valley Studio podcast, hosts Ron and Chris tackle arguably one of the most difficult roles in cybersecurity: Incident Response. Drawing on his years of experience at organizations such as US Cyber Command, NSA, and Netflix, Chris shares his knowledge on what it takes to properly handle Severity 1, 2, and 3 level incidents. Together, Ron and Chris cover everything from the roles and responsibilities of an incident commander to the steps of bringing an incident to a close. Lastly, the two share their tips for improving incident response and steps that individuals and organizations can take to integrate incident command and communication efforts. 
Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals.
NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at http://netspi.com/HVM




...........................
Links:
Purchase an HVS t-shirt at our shop
Join our Patreon monthly creative mastermind
Connect with Ron Eddings on LinkedIn and Twitter
Connect with Chris Cochran on LinkedIn and Twitter
Continue the conversation by joining our Discord

Leading Cybersecurity Incidents as Incident Commander and Responding to a Cyber Crisis

In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the importance of trust and transparency in building successful partnerships, and how working with vendors and other industry players can help organizations make informed decisions and stay ahead of emerging threats.
Samara also shares her perspective on the role of VARs and how they can serve as an extension of a security team, providing valuable feedback on tools and partnerships. She emphasizes the need for VARs to understand an organization's goals and pain points in order to provide the best possible solutions, and stresses the importance of transparency in the VAR-buyer relationship.
This episode provides valuable insights and practical advice on building successful partnerships and collaborations in the cybersecurity industry. Whether you're a security practitioner, vendor, or partner, Samara's experiences and perspectives can help guide you towards more effective and mutually beneficial relationships




 
Follow Samara on <a href='https://www.linkedin.com/in/samara-r-williams-%F0%9F%94%B8%EF%B8%8F-9aa24247/'>LinkedIn</a>

Keep up with Hacker Valley on<a href='https://hackervalley.com'> our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/7c583706-9812-3495-ba86-b92b59b19ea7

In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the i...

In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the importance of trust and transparency in building successful partnerships, and how working with vendors and other industry players can help organizations make informed decisions and stay ahead of emerging threats.
Samara also shares her perspective on the role of VARs and how they can serve as an extension of a security team, providing valuable feedback on tools and partnerships. She emphasizes the need for VARs to understand an organization's goals and pain points in order to provide the best possible solutions, and stresses the importance of transparency in the VAR-buyer relationship.
This episode provides valuable insights and practical advice on building successful partnerships and collaborations in the cybersecurity industry. Whether you're a security practitioner, vendor, or partner, Samara's experiences and perspectives can help guide you towards more effective and mutually beneficial relationships




 
Follow Samara on LinkedIn

Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Building Relationships with Security Practitioners in Cybersecurity with Samara Williams

We have this idea that we can be perfect.  And we know that idea is unsound.  So we settle for imperfection.  But are we doing that purposefully?  Do we have a conscious plan for embracing imperfection?  How can we, as cyber professionals, embrace our imperfection meaningfully and with intent?
 
Join Allan and Robin Sundaram as they explore this topic, covering areas such as:
<ul><li>NIST CSF is all about imperfection</li>
<li>Embracing CMDB imperfection</li>
<li>Vulnerability Management and Patch Management</li>
<li>Product/Project Rollouts</li>
<li>Dev teams and the pipeline</li>
<li>Imperfection and GRC</li>
</ul>
It's a great conversation and you are sure to learn a thing or two!
Sponsored by Allan Alford Consulting: https://allanalford.com

thecyberranchpodcast.podbean.com/ad877e66-e54a-369a-9cf4-c153190410ef

We have this idea that we can be perfect.  And we know that idea is unsound.  So we settle for imperfection.  But are we doing that purposefully?  Do we have a conscious plan for embracing imperfection?  How can we, as cyber professionals, embrace ou...

We have this idea that we can be perfect.  And we know that idea is unsound.  So we settle for imperfection.  But are we doing that purposefully?  Do we have a conscious plan for embracing imperfection?  How can we, as cyber professionals, embrace our imperfection meaningfully and with intent?
 
Join Allan and Robin Sundaram as they explore this topic, covering areas such as:
NIST CSF is all about imperfection
Embracing CMDB imperfection
Vulnerability Management and Patch Management
Product/Project Rollouts
Dev teams and the pipeline
Imperfection and GRC
It's a great conversation and you are sure to learn a thing or two!
Sponsored by Allan Alford Consulting: https://allanalford.com

How Do We Embrace Imperfection with Robin Sundaram

TD-Sizzle.mp4

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