! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.
 
Ashish shares his thoughts on digital experience, how they provide the right tools to maintain good cyber hygiene, and how to improve the cyber security program. They also try to see what the customer experience is like. He goes on and explains how DX team is spread out in different parts, the types of content Ashish sees resonating so well with developers and technical customers. There are things you can do to reach out to the practitioner developer audience but still reach a high level of management in the IT space. Ashish explains that in the space of cyber security, we are either victims of it or itself serving the narrative.
 
Ashish further explains how he dealt with analyst relation programs in the past, He explains the different analyst firms and their categorization. Foresters spend a lot of the time in research doing analyst experience, which is the experience of your product to cybersecurity analyst within the company. He shares the tips to get the most out of your product analyst. Ashish shares his opinion on the employee-to-analyst ratio and why marketers need to know employee to analyst ratio. Ashish also tells us how many people are at his firm vs. employees. Market studies can be future looking, but it’s a challenge for product marketers to talk about the future and address today's reality. People need to evolve their cyber security programs to address the needs of tomorrow.
 
Before wrapping up, Ashish is engaged by our hosts in a fun guessing game to reveal what career he would pursue outside of the cybersecurity marketing field.
 
Follow Ashish Malponi on <a href='http://linkedin.com/in/ashishmalpani'>LinkedIn</a>, <a href='http://ashishmalpani'>Twitter</a>, and  <a href='http://ashishmalpani.com'>Website</a>
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/697ea3a8-5aca-36bf-9e79-f7a443d1c79d

! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.
 
Ashish shares his thoughts on digital experience, how they pro...

! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.
 
Ashish shares his thoughts on digital experience, how they provide the right tools to maintain good cyber hygiene, and how to improve the cyber security program. They also try to see what the customer experience is like. He goes on and explains how DX team is spread out in different parts, the types of content Ashish sees resonating so well with developers and technical customers. There are things you can do to reach out to the practitioner developer audience but still reach a high level of management in the IT space. Ashish explains that in the space of cyber security, we are either victims of it or itself serving the narrative.
 
Ashish further explains how he dealt with analyst relation programs in the past, He explains the different analyst firms and their categorization. Foresters spend a lot of the time in research doing analyst experience, which is the experience of your product to cybersecurity analyst within the company. He shares the tips to get the most out of your product analyst. Ashish shares his opinion on the employee-to-analyst ratio and why marketers need to know employee to analyst ratio. Ashish also tells us how many people are at his firm vs. employees. Market studies can be future looking, but it’s a challenge for product marketers to talk about the future and address today's reality. People need to evolve their cyber security programs to address the needs of tomorrow.
 
Before wrapping up, Ashish is engaged by our hosts in a fun guessing game to reveal what career he would pursue outside of the cybersecurity marketing field.
 
Follow Ashish Malponi on LinkedIn, Twitter, and  Website
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Journey Into Security And Digital Experience: Exploring Different Personas And Strategies For AR Program with Ashish Malpani

Apple

Google

Spotify

Amazon

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

This episode is a bit scary.  Adrian Sanabria, who on an earlier show busted many cybersecurity myths, is back again, this time analyzing the impact of Large Language Model Artificial Intelligence on a hypothesized skills gap on the bad guy side.
Premise One: Given how many organizations that are vulnerable and that have NOT been breached, the bad guys are suffering the same skills gap we are.
Premise Two: Exploit attacks (think of exploits as ransomware, data hostage situations, threats to publish breached data, etc.) can benefit from LLM AI.
It's really that simple a connecting of the dots.  Adrian and Allan deconstruct the steps of an exploit attack, analyze the capabilities of LLM AI and cross-reference the two.
If they are right, then we have a burden of leveraging and learning LLM AI ourselves, as quickly as possible...
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit <a href='http://dazz.io/demo'>Dazz.io/demo</a> and see for yourself.

This episode is a bit scary.  Adrian Sanabria, who on an earlier show busted many cybersecurity myths, is back again, this time analyzing the impact of Large Language Model Artificial Intelligence on a hypothesized skills gap on the bad guy side.
Premise One: Given how many organizations that are vulnerable and that have NOT been breached, the bad guys are suffering the same skills gap we are.
Premise Two: Exploit attacks (think of exploits as ransomware, data hostage situations, threats to publish breached data, etc.) can benefit from LLM AI.
It's really that simple a connecting of the dots.  Adrian and Allan deconstruct the steps of an exploit attack, analyze the capabilities of LLM AI and cross-reference the two.
If they are right, then we have a burden of leveraging and learning LLM AI ourselves, as quickly as possible...
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit <a href='http://dazz.io/demo'>Dazz.io/demo</a> and see for yourself.

thecyberranchpodcast.podbean.com/2deb9474-d66f-3874-a57b-c6285d17925a

This episode is a bit scary.  Adrian Sanabria, who on an earlier show busted many cybersecurity myths, is back again, this time analyzing the impact of Large Language Model Artificial Intelligence on a hypothesized skills gap on the bad guy side.
Pre...

This episode is a bit scary.  Adrian Sanabria, who on an earlier show busted many cybersecurity myths, is back again, this time analyzing the impact of Large Language Model Artificial Intelligence on a hypothesized skills gap on the bad guy side.
Premise One: Given how many organizations that are vulnerable and that have NOT been breached, the bad guys are suffering the same skills gap we are.
Premise Two: Exploit attacks (think of exploits as ransomware, data hostage situations, threats to publish breached data, etc.) can benefit from LLM AI.
It's really that simple a connecting of the dots.  Adrian and Allan deconstruct the steps of an exploit attack, analyze the capabilities of LLM AI and cross-reference the two.
If they are right, then we have a burden of leveraging and learning LLM AI ourselves, as quickly as possible...
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit Dazz.io/demo and see for yourself.

Will LLM AI Close The Bad Guys’ Skills Gap?  with Adrian Sanabria

Ride the cyber trails with one CISO (Allan Alford) and a diverse group of friends and experts who bring a human perspective to cybersecurity.

Join hosts Ron and Chris as they dive into the world of Attack Surface Management (ASM) in this episode recorded live at RSAC 2023. Special guest Nabil Hannan, a seasoned industry expert and Field CISO at NetSPI, shares his wealth of knowledge and expertise in this critical field. Together, they explore the evolving landscape of ASM, highlighting NetSPI's unique approach compared to other solution providers and shedding light on the state of ASM to empower listeners to enhance their security posture. 
 
NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at <a href='https://www.netspi.com/HVM'>https://www.netspi.com/HVM</a> 
 
Links: 
Connect with Nabil Hannan on LinkedIn: <a href='https://www.linkedin.com/in/nhannan/'>https://www.linkedin.com/in/nhannan/ </a> 
Connect with us on LinkedIn: <a href='https://www.linkedin.com/company/hackervalleystudio'>https://www.linkedin.com/company/hackervalleystudio </a> 
Love Hacker Valley Studio? Pick up some swag: <a href='https://store.hackervalley.com'>https://store.hackervalley.com </a> 
Continue the conversation by joining our Discord: <a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a> 
 

Impactful Moments:
01:08 - Introducing Nabil Hannan
01:25 - Relationship-building through play
04:39 - The power of authenticity
05:39 - What is a Field CISO?
07:02 - The rise of attack surface management
09:17 - What makes NetSPI different?
11:26 - A word from our sponsor
12:17 - Attack surface management for SMBs
15:15 - ASM solutions & false positives
17:16 - An ASM case study
21:15 - Red teaming influence on ASM
24:12 - Where do I get started with ASM?

Join hosts Ron and Chris as they dive into the world of Attack Surface Management (ASM) in this episode recorded live at RSAC 2023. Special guest Nabil Hannan, a seasoned industry expert and Field CISO at NetSPI, shares his wealth of knowledge and expertise in this critical field. Together, they explore the evolving landscape of ASM, highlighting NetSPI's unique approach compared to other solution providers and shedding light on the state of ASM to empower listeners to enhance their security posture.

NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at <a href='https://www.netspi.com/HVM'>https://www.netspi.com/HVM</a>

Links: 
Connect with Nabil Hannan on LinkedIn: <a href='https://www.linkedin.com/in/nhannan/'>https://www.linkedin.com/in/nhannan/ </a>
Connect with us on LinkedIn: <a href='https://www.linkedin.com/company/hackervalleystudio'>https://www.linkedin.com/company/hackervalleystudio </a>
Love Hacker Valley Studio? Pick up some swag: <a href='https://store.hackervalley.com'>https://store.hackervalley.com </a>
Continue the conversation by joining our Discord: <a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a>


Impactful Moments:
01:08 - Introducing Nabil Hannan
01:25 - Relationship-building through play
04:39 - The power of authenticity
05:39 - What is a Field CISO?
07:02 - The rise of attack surface management
09:17 - What makes NetSPI different?
11:26 - A word from our sponsor
12:17 - Attack surface management for SMBs
15:15 - ASM solutions & false positives
17:16 - An ASM case study
21:15 - Red teaming influence on ASM
24:12 - Where do I get started with ASM?

HackerValleyStudio.podbean.com/ce6389d7-74ce-3111-a1a3-76abfd381c31

Join hosts Ron and Chris as they dive into the world of Attack Surface Management (ASM) in this episode recorded live at RSAC 2023. Special guest Nabil Hannan, a seasoned industry expert and Field CISO at NetSPI, shares his wealth of knowledge and ex...

Join hosts Ron and Chris as they dive into the world of Attack Surface Management (ASM) in this episode recorded live at RSAC 2023. Special guest Nabil Hannan, a seasoned industry expert and Field CISO at NetSPI, shares his wealth of knowledge and expertise in this critical field. Together, they explore the evolving landscape of ASM, highlighting NetSPI's unique approach compared to other solution providers and shedding light on the state of ASM to empower listeners to enhance their security posture.NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at https://www.netspi.com/HVMLinks: Connect with Nabil Hannan on LinkedIn: https://www.linkedin.com/in/nhannan/ Connect with us on LinkedIn: https://www.linkedin.com/company/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord
Impactful Moments:
01:08 - Introducing Nabil Hannan
01:25 - Relationship-building through play
04:39 - The power of authenticity
05:39 - What is a Field CISO?
07:02 - The rise of attack surface management
09:17 - What makes NetSPI different?
11:26 - A word from our sponsor
12:17 - Attack surface management for SMBs
15:15 - ASM solutions & false positives
17:16 - An ASM case study
21:15 - Red teaming influence on ASM
24:12 - Where do I get started with ASM?

Attack Surface Management: The Grit Needed for True Cyber Resilience with Nabil Hannan

We are Ron Eddings and Chris Cochran from the Hacker Valley Studio podcast. We explore the human condition to inspire peak performance in cybersecurity. Join us on our quest to find inspirational stories and knowledge to elevate ourselves and our communities.

This is Part 1 of an incredible series of interviews Allan conducted live at RSA 2023.  Guests include:
<ul><li>Chris Kennedy, CISO @ Citadel</li>
<li>Gary Hayslip, CISO @ Softbank Investment Advisers</li>
<li>Michael Calderin, CISO @ YAGEO Group</li>
<li>Reet  Kaur, CISO @ Portland Community College</li>
<li>Rob LaMagna-Reiter, CISO @ Hudl</li>
<li>Matthew Lang, vCISO</li>
<li>David Cross, CISO @ Oracle SaaS Cloud</li>
<li>Audra Streetman, Security Strategist @ Splunk</li>
<li>Vishal Amin, General Manager of Security Solutions (Federal) @ Microsoft</li>
<li>Adrian Peters, CISO @ Vista Equity Partners</li>
<li>Kelly Shortridge, Author of “Security Chaos Engineering: Sustaining Resilience in Software and Systems”</li>
<li>Robin Sundaram, CISO @ RELX</li>
<li>Merritt Baer, Office of the CISO @ AWS</li>
<li>Tim Rohrbaugh, former CISO & Industry Leader</li>
<li>Rob Wood, CISO @ Centers for Medicare & Medicaid Services</li>
<li>Bryan Green, CISO Americas @ ZScaler</li>
<li>Stephanie Derdouri, Sr. Manager, Information Security and Technology Risk Management @ Capital Group</li>
<li>Andres Andreu, CISO @ 2U</li>
<li>Paul Love, CISO & Chief Privacy Officer @ Co-op Solutions</li>
<li>Royce Markose, former CISO</li>
<li>Bob Schuetter, CISO @ Ashland</li>
</ul>
I ask my guests several questions:
<ul><li>What is the best part of RSAC 2023 for you?</li>
<li>What is the single most critical skill a security leader needs?</li>
<li>What's missing in cybersecurity?</li>
<li>What is your take on Purple Teaming and MITRE ATT&CK?</li>
<li>How do you co-lead the organization?</li>
</ul>
There is also a VERY special interview with James Stanley, Chief of Product Development at CISA at the end.  Don't miss it!
Sponsored by Semperis & AttackIQ.
Semperis provides the industry's most comprehensive Active Directory and Azure AD cyber resilience platform, supported by specialized AD incident response expertise.  <a href='https://semperis.com'>https://semperis.com</a>
AttackIQ offers a new fully managed breach and attack simulation service.  They are the premier provider of MITRE ATT&CK-based security control validation.  <a href='https://attackiq.com'>https://attackiq.com</a>

thecyberranchpodcast.podbean.com/21b3611a-9dd9-30fc-ae3a-fc7fbe9610cc

This is Part 1 of an incredible series of interviews Allan conducted live at RSA 2023.  Guests include:
Chris Kennedy, CISO @ Citadel
Gary Hayslip, CISO @ Softbank Investment Advisers
Michael Calderin, CISO @ YAGEO Group
Reet  Kaur, CISO @ Portland C...

This is Part 1 of an incredible series of interviews Allan conducted live at RSA 2023.  Guests include:
Chris Kennedy, CISO @ Citadel
Gary Hayslip, CISO @ Softbank Investment Advisers
Michael Calderin, CISO @ YAGEO Group
Reet  Kaur, CISO @ Portland Community College
Rob LaMagna-Reiter, CISO @ Hudl
Matthew Lang, vCISO
David Cross, CISO @ Oracle SaaS Cloud
Audra Streetman, Security Strategist @ Splunk
Vishal Amin, General Manager of Security Solutions (Federal) @ Microsoft
Adrian Peters, CISO @ Vista Equity Partners
Kelly Shortridge, Author of “Security Chaos Engineering: Sustaining Resilience in Software and Systems”
Robin Sundaram, CISO @ RELX
Merritt Baer, Office of the CISO @ AWS
Tim Rohrbaugh, former CISO & Industry Leader
Rob Wood, CISO @ Centers for Medicare & Medicaid Services
Bryan Green, CISO Americas @ ZScaler
Stephanie Derdouri, Sr. Manager, Information Security and Technology Risk Management @ Capital Group
Andres Andreu, CISO @ 2U
Paul Love, CISO & Chief Privacy Officer @ Co-op Solutions
Royce Markose, former CISO
Bob Schuetter, CISO @ Ashland
I ask my guests several questions:
What is the best part of RSAC 2023 for you?
What is the single most critical skill a security leader needs?
What's missing in cybersecurity?
What is your take on Purple Teaming and MITRE ATT&CK?
How do you co-lead the organization?
There is also a VERY special interview with James Stanley, Chief of Product Development at CISA at the end.  Don't miss it!
Sponsored by Semperis & AttackIQ.
Semperis provides the industry's most comprehensive Active Directory and Azure AD cyber resilience platform, supported by specialized AD incident response expertise.  https://semperis.com
AttackIQ offers a new fully managed breach and attack simulation service.  They are the premier provider of MITRE ATT&CK-based security control validation.  https://attackiq.com

RSAC 2023 SPECIAL EDITION Campfire Chats - Part 1

Leadership skills, technical skills, cybersecurity skills, pluck, drive and determination are all on display as Allan interviews Merav Bahat, CEO @ Dazz and Mickey Bresman, CEO @ Semperis.
Dazz has completed a Series A investment round.  Semperis a Series C.  It turns out that the skills each CEO needs are still remarkably the same.
Saddle up for another episode, where Allan asks his guests:
<ol><li>What’s the coolest thing that has happened for you or to you as a startup CEO?</li>
<li>What has been the biggest single challenge?</li>
<li>What are your top 3 tenets of leadership?</li>
<li>What is the purpose of vision and how clear must it be?</li>
<li>What is the purpose of mission and how clear must it be?</li>
<li>What is your advice to those who would want to become a startup CEO?</li>
</ol>Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit <a href='http://dazz.io/demo'>Dazz.io/demo</a> and see for yourself.

Leadership skills, technical skills, cybersecurity skills, pluck, drive and determination are all on display as Allan interviews Merav Bahat, CEO @ Dazz and Mickey Bresman, CEO @ Semperis.
Dazz has completed a Series A investment round.  Semperis a Series C.  It turns out that the skills each CEO needs are still remarkably the same.
Saddle up for another episode, where Allan asks his guests:
<ol><li>What’s the coolest thing that has happened for you or to you as a startup CEO?</li>
<li>What has been the biggest single challenge?</li>
<li>What are your top 3 tenets of leadership?</li>
<li>What is the purpose of vision and how clear must it be?</li>
<li>What is the purpose of mission and how clear must it be?</li>
<li>What is your advice to those who would want to become a startup CEO?</li>
</ol>Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit <a href='http://dazz.io/demo'>Dazz.io/demo</a> and see for yourself.

thecyberranchpodcast.podbean.com/7b28107b-ac13-3019-98a7-b37d2a7e6ef3

Leadership skills, technical skills, cybersecurity skills, pluck, drive and determination are all on display as Allan interviews Merav Bahat, CEO @ Dazz and Mickey Bresman, CEO @ Semperis.
Dazz has completed a Series A investment round.  Semperis a S...

Leadership skills, technical skills, cybersecurity skills, pluck, drive and determination are all on display as Allan interviews Merav Bahat, CEO @ Dazz and Mickey Bresman, CEO @ Semperis.
Dazz has completed a Series A investment round.  Semperis a Series C.  It turns out that the skills each CEO needs are still remarkably the same.
Saddle up for another episode, where Allan asks his guests:
What’s the coolest thing that has happened for you or to you as a startup CEO?
What has been the biggest single challenge?
What are your top 3 tenets of leadership?
What is the purpose of vision and how clear must it be?
What is the purpose of mission and how clear must it be?
What is your advice to those who would want to become a startup CEO?
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit Dazz.io/demo and see for yourself.

Two Founder CEOs with Merav Bahat and Mickey Bresman

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights into cybersecurity marketing society, what they do, and what other cybersecurity marketing societies are doing.
Gianna and Mariana shed more light on the cyber security marketing society. It is the world’s largest community for cybersecurity marketers built by cybersecurity marketers for cybersecurity marketers. The cybersecurity community has created an opportunity to get together for those working hard in cybersecurity. They have provided an all-day marketer launch for people and also did a marketer party which was completely sold out. There were around 800 people on the waitlist. The party felt like a reunion where all marketers were coming together. Mariana and Gianna continue to talk more about the changes in cybersecurity since the previous year. They say that the cybersecurity industry lacks creativity. It is great to see vendors stepping up and thinking outside the box, pushing the envelope to get creative, and having fun doing what they are doing. This year there were a lot fewer outside activities than last year. The vibe overall, from the security perspective, feels normal and big again.
Maria and Gianna also discussed their favorite booths they had seen. There are fully immersive booths with screens on the ceiling above people’s heads. Nowadays, things are moving to screening and lighting. Games are also taking the floor. Multiple people are doing comic superheroes, which is appealing to the audience. Magicians are back, and they are also drawing the crowd. There are so many ways to do things to grab attention. Some other security vendors even use sneakers for everyone to wear. There is also a continuation of the axonious campaign, controlling complexity and more. Even No name security provides rides to go to places around the city. In the marketing community industry, we do not want to lead with fear, uncertainty, and doubt, this industry is stressed enough, and we do not need to add stress from our messaging and marketing perspective. Selling, educating, and helping is a way to market, and the cybersecurity marketing society is here to help you stand out.
Finally, Gianna and Maria conclude with conferences for more cybersecurity marketers where they say cybersecurity marketing will host an annual cyber marketing conference in Texas. Cybersecurity is ready to open opportunities for marketers in cybersecurity, cybersecurity agencies, and more. If you work with cybersecurity customers and have references for all customers who are happy with your services, members can find a free and open vendor directory.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights into cybersecurity marketing society, what they do, and what other cybersecurity marketing societies are doing.
Gianna and Mariana shed more light on the cyber security marketing society. It is the world’s largest community for cybersecurity marketers built by cybersecurity marketers for cybersecurity marketers. The cybersecurity community has created an opportunity to get together for those working hard in cybersecurity. They have provided an all-day marketer launch for people and also did a marketer party which was completely sold out. There were around 800 people on the waitlist. The party felt like a reunion where all marketers were coming together. Mariana and Gianna continue to talk more about the changes in cybersecurity since the previous year. They say that the cybersecurity industry lacks creativity. It is great to see vendors stepping up and thinking outside the box, pushing the envelope to get creative, and having fun doing what they are doing. This year there were a lot fewer outside activities than last year. The vibe overall, from the security perspective, feels normal and big again.
Maria and Gianna also discussed their favorite booths they had seen. There are fully immersive booths with screens on the ceiling above people’s heads. Nowadays, things are moving to screening and lighting. Games are also taking the floor. Multiple people are doing comic superheroes, which is appealing to the audience. Magicians are back, and they are also drawing the crowd. There are so many ways to do things to grab attention. Some other security vendors even use sneakers for everyone to wear. There is also a continuation of the axonious campaign, controlling complexity and more. Even No name security provides rides to go to places around the city. In the marketing community industry, we do not want to lead with fear, uncertainty, and doubt, this industry is stressed enough, and we do not need to add stress from our messaging and marketing perspective. Selling, educating, and helping is a way to market, and the cybersecurity marketing society is here to help you stand out.
Finally, Gianna and Maria conclude with conferences for more cybersecurity marketers where they say cybersecurity marketing will host an annual cyber marketing conference in Texas. Cybersecurity is ready to open opportunities for marketers in cybersecurity, cybersecurity agencies, and more. If you work with cybersecurity customers and have references for all customers who are happy with your services, members can find a free and open vendor directory.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/c30ec732-71ef-34a4-9ab8-7ffa347a63b9

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights int...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights into cybersecurity marketing society, what they do, and what other cybersecurity marketing societies are doing.
Gianna and Mariana shed more light on the cyber security marketing society. It is the world’s largest community for cybersecurity marketers built by cybersecurity marketers for cybersecurity marketers. The cybersecurity community has created an opportunity to get together for those working hard in cybersecurity. They have provided an all-day marketer launch for people and also did a marketer party which was completely sold out. There were around 800 people on the waitlist. The party felt like a reunion where all marketers were coming together. Mariana and Gianna continue to talk more about the changes in cybersecurity since the previous year. They say that the cybersecurity industry lacks creativity. It is great to see vendors stepping up and thinking outside the box, pushing the envelope to get creative, and having fun doing what they are doing. This year there were a lot fewer outside activities than last year. The vibe overall, from the security perspective, feels normal and big again.
Maria and Gianna also discussed their favorite booths they had seen. There are fully immersive booths with screens on the ceiling above people’s heads. Nowadays, things are moving to screening and lighting. Games are also taking the floor. Multiple people are doing comic superheroes, which is appealing to the audience. Magicians are back, and they are also drawing the crowd. There are so many ways to do things to grab attention. Some other security vendors even use sneakers for everyone to wear. There is also a continuation of the axonious campaign, controlling complexity and more. Even No name security provides rides to go to places around the city. In the marketing community industry, we do not want to lead with fear, uncertainty, and doubt, this industry is stressed enough, and we do not need to add stress from our messaging and marketing perspective. Selling, educating, and helping is a way to market, and the cybersecurity marketing society is here to help you stand out.
Finally, Gianna and Maria conclude with conferences for more cybersecurity marketers where they say cybersecurity marketing will host an annual cyber marketing conference in Texas. Cybersecurity is ready to open opportunities for marketers in cybersecurity, cybersecurity agencies, and more. If you work with cybersecurity customers and have references for all customers who are happy with your services, members can find a free and open vendor directory.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Sip some #RSAC2023 tea with Maria and Gianna... From Innovative Booths to the Reunion of Marketers and Co-Marketing Activities.

In this episode, hosts Ron and Chris are joined by Paul Valente, CEO and co-founder of VISO Trust, and Bryan Wong, Sr. Security Analyst at Headspace, as they dive into the world of third-party risk in cybersecurity. With conversations ranging from the current state of third-party risk to identifying trustworthy vendors such as VISO Trust, they'll provide insights into how organizations manage partnerships in a scalable and secure way. 
 
Say goodbye to frustration and hello to peace of mind with VISO TRUST! Visit <a href='https://visotrust.com/hackervalley/'>https://visotrust.com/hackervalley/</a> to learn how to transform your third-party risk management program. 
 

Links:
Join our creative mastermind and stand out as a cybersecurity professional: <a href='https://www.patreon.com/hackervalleystudio'>https://www.patreon.com/hackervalleystudio</a>
Become a sponsor of the show to amplify your brand: <a href='https://hackervalley.com/work-with-us/'>https://hackervalley.com/work-with-us/</a>
Love Hacker Valley Studio? Pick up some swag: <a href='https://store.hackervalley.com'>https://store.hackervalley.com</a>
Continue the conversation by joining our Discord: <a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a> 
 

Impactful Moments:
01:03 - Introducing Paul Valente & Bryan Wong
01:54 - The current state of third-party risk
02:46 - VISTO Trust — trust through transparency
04:43 - Headspace’s approach to 3rd party providers
05:23 - Managing risk successfully
07:44 - There’s a better way!
09:04 - Risk assessment & procurement
11:37 - VISO Trust & Headspace’s approach to AI
14:43 - A word from our sponsor
15:26 - The challenges of complete visibility
17:16 - Continuous, automated due diligence
18:52 - Identifying trustworthy vendors
21:34 - Doing more with less/cost-effectiveness
23:22 - Is 100% automation doable?
24:20 - You can have your cake and eat it too with third-parties

In this episode, hosts Ron and Chris are joined by Paul Valente, CEO and co-founder of VISO Trust, and Bryan Wong, Sr. Security Analyst at Headspace, as they dive into the world of third-party risk in cybersecurity. With conversations ranging from the current state of third-party risk to identifying trustworthy vendors such as VISO Trust, they'll provide insights into how organizations manage partnerships in a scalable and secure way.

Say goodbye to frustration and hello to peace of mind with VISO TRUST! Visit <a href='https://visotrust.com/hackervalley/'>https://visotrust.com/hackervalley/</a> to learn how to transform your third-party risk management program.


Links:
Join our creative mastermind and stand out as a cybersecurity professional: <a href='https://www.patreon.com/hackervalleystudio'>https://www.patreon.com/hackervalleystudio</a>
Become a sponsor of the show to amplify your brand: <a href='https://hackervalley.com/work-with-us/'>https://hackervalley.com/work-with-us/</a>
Love Hacker Valley Studio? Pick up some swag: <a href='https://store.hackervalley.com'>https://store.hackervalley.com</a>
Continue the conversation by joining our Discord: <a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a>


Impactful Moments:
01:03 - Introducing Paul Valente & Bryan Wong
01:54 - The current state of third-party risk
02:46 - VISTO Trust — trust through transparency
04:43 - Headspace’s approach to 3rd party providers
05:23 - Managing risk successfully
07:44 - There’s a better way!
09:04 - Risk assessment & procurement
11:37 - VISO Trust & Headspace’s approach to AI
14:43 - A word from our sponsor
15:26 - The challenges of complete visibility
17:16 - Continuous, automated due diligence
18:52 - Identifying trustworthy vendors
21:34 - Doing more with less/cost-effectiveness
23:22 - Is 100% automation doable?
24:20 - You can have your cake and eat it too with third-parties

HackerValleyStudio.podbean.com/fb54d237-f9dd-3883-8701-cd232f847625

In this episode, hosts Ron and Chris are joined by Paul Valente, CEO and co-founder of VISO Trust, and Bryan Wong, Sr. Security Analyst at Headspace, as they dive into the world of third-party risk in cybersecurity. With conversations ranging from th...

In this episode, hosts Ron and Chris are joined by Paul Valente, CEO and co-founder of VISO Trust, and Bryan Wong, Sr. Security Analyst at Headspace, as they dive into the world of third-party risk in cybersecurity. With conversations ranging from the current state of third-party risk to identifying trustworthy vendors such as VISO Trust, they'll provide insights into how organizations manage partnerships in a scalable and secure way.Say goodbye to frustration and hello to peace of mind with VISO TRUST! Visit https://visotrust.com/hackervalley/ to learn how to transform your third-party risk management program.
Links:
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord
Impactful Moments:
01:03 - Introducing Paul Valente & Bryan Wong
01:54 - The current state of third-party risk
02:46 - VISTO Trust — trust through transparency
04:43 - Headspace’s approach to 3rd party providers
05:23 - Managing risk successfully
07:44 - There’s a better way!
09:04 - Risk assessment & procurement
11:37 - VISO Trust & Headspace’s approach to AI
14:43 - A word from our sponsor
15:26 - The challenges of complete visibility
17:16 - Continuous, automated due diligence
18:52 - Identifying trustworthy vendors
21:34 - Doing more with less/cost-effectiveness
23:22 - Is 100% automation doable?
24:20 - You can have your cake and eat it too with third-parties

A Tale of Two Risks: Third-Party and SaaS Security

What is security chaos engineering?  You may remember Kelly Shortridge, our very first guest, who came on the show to talk about behavioral economics and cybersecurity.  Well Kelly is back to talk about her new book, "Security Chaos Engineering: Sustaining Resilience in Software and Systems".
 
Security chaos engineering is derived from chaos engineering, a relatively new discipline in software development that seeks to test distributed computing systems to ensure that they withstand unexpected disruptions.  It's all about resilience, in other words.  Security chaos engineering seeks to do the same for the security of such software systems.
 
Kelly breaks down her book during a lively conversation featuring an opinion or two her cat, Link (yes, a Zelda reference!):
<ul><li>Who should read this book?</li>
<li>Resilience in software and systems</li>
<li>Systems-oriented security</li>
<li>Architecting and designing</li>
<li>Building and delivering</li>
<li>Operating and observing (Allan's favorite chapter as it intersects with one of his Zero Trust tenets)</li>
<li>Responding and recovering</li>
<li>Platform resilience engineering</li>
<li>Security chaos experiments (a very fun chapter!)</li>
<li>Case studies</li>
</ul>
Note that the book is peppered with references and quotes from other disciplines.  We would expect no less from Kelly.
 
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit <a href='http://dazz.io/demo'>Dazz.io/demo</a> and see for yourself.

What is security chaos engineering?  You may remember Kelly Shortridge, our very first guest, who came on the show to talk about behavioral economics and cybersecurity.  Well Kelly is back to talk about her new book, "Security Chaos Engineering: Sustaining Resilience in Software and Systems".
 
Security chaos engineering is derived from chaos engineering, a relatively new discipline in software development that seeks to test distributed computing systems to ensure that they withstand unexpected disruptions.  It's all about resilience, in other words.  Security chaos engineering seeks to do the same for the security of such software systems.
 
Kelly breaks down her book during a lively conversation featuring an opinion or two her cat, Link (yes, a Zelda reference!):
<ul><li>Who should read this book?</li>
<li>Resilience in software and systems</li>
<li>Systems-oriented security</li>
<li>Architecting and designing</li>
<li>Building and delivering</li>
<li>Operating and observing (Allan's favorite chapter as it intersects with one of his Zero Trust tenets)</li>
<li>Responding and recovering</li>
<li>Platform resilience engineering</li>
<li>Security chaos experiments (a very fun chapter!)</li>
<li>Case studies</li>
</ul>
Note that the book is peppered with references and quotes from other disciplines.  We would expect no less from Kelly.
 
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit <a href='http://dazz.io/demo'>Dazz.io/demo</a> and see for yourself.

thecyberranchpodcast.podbean.com/22c7071d-1fe0-3a12-a572-0d0602531a6f

What is security chaos engineering?  You may remember Kelly Shortridge, our very first guest, who came on the show to talk about behavioral economics and cybersecurity.  Well Kelly is back to talk about her new book, "Security Chaos Engineering: Sust...

What is security chaos engineering?  You may remember Kelly Shortridge, our very first guest, who came on the show to talk about behavioral economics and cybersecurity.  Well Kelly is back to talk about her new book, "Security Chaos Engineering: Sustaining Resilience in Software and Systems".
 
Security chaos engineering is derived from chaos engineering, a relatively new discipline in software development that seeks to test distributed computing systems to ensure that they withstand unexpected disruptions.  It's all about resilience, in other words.  Security chaos engineering seeks to do the same for the security of such software systems.
 
Kelly breaks down her book during a lively conversation featuring an opinion or two her cat, Link (yes, a Zelda reference!):
Who should read this book?
Resilience in software and systems
Systems-oriented security
Architecting and designing
Building and delivering
Operating and observing (Allan's favorite chapter as it intersects with one of his Zero Trust tenets)
Responding and recovering
Platform resilience engineering
Security chaos experiments (a very fun chapter!)
Case studies
Note that the book is peppered with references and quotes from other disciplines.  We would expect no less from Kelly.
 
Sponsored by our good friends at Dazz:
Dazz takes the pain out of the cloud remediation process using automation and intelligence to discover, reduce, and fix security issues—lightning fast. Visit Dazz.io/demo and see for yourself.

Security Chaos Engineering with Kelly Shortridge

In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC,  joins Maria and Gianna to discuss marketing in the federal government.
 
Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations officer. Here, he was in charge of multi-million dollar programs, acquiring cybersecurity for the space force, and more. From there, he went into Palo Alto Networks and finally Colossal LLC, a value-added reseller providing services specific to the products they sell. Because he has advertised and marketed products internally as a customer in his previous roles, Wesley has a solid understanding of the challenges marketers face. Since the Department of Defense is the country’s largest employer, there is a ton of internal business that goes on within it overall. Wesley touches on Kraken, a newly released product that the Space Force is currently leveraging for public defense.  He worked with a team of engineers and contractors to design, build and deploy the product. It required marketing to get people within the space force on board with implementing the product. Wesley also highlights the various AFCEA events coming up nationwide.
 
When building Kraken, Wesley also had to build consensus internally to get the product off the ground. He began this process by getting certified on the product and fully understanding it inside out.  On that, he leveraged the strength of his colleagues on his team to fulfill different operational roles. The final step was to get to know the customers and what exactly they are looking for. It is crucial to leave your opinions and ideals at the door and understand what the customer wants from a cybersecurity product. He also recommends all founders use the resources and team members they already have. Although it is still growing, Kraken officially launched in 2019. Finally, our guest and hosts engage in a fun guessing game to reveal what career Wesley would pursue outside of the cybersecurity marketing field.
 
 
Links:
Visit Wesley on <a href='https://www.linkedin.com/in/cyberwes/'>LinkedIn</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/f886eca1-82c0-3f24-a94b-a6cb5af35e7e

In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC,  joins Maria and Gianna to discuss marketing in the federal government.
 
Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations offic...

In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC,  joins Maria and Gianna to discuss marketing in the federal government.
 
Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations officer. Here, he was in charge of multi-million dollar programs, acquiring cybersecurity for the space force, and more. From there, he went into Palo Alto Networks and finally Colossal LLC, a value-added reseller providing services specific to the products they sell. Because he has advertised and marketed products internally as a customer in his previous roles, Wesley has a solid understanding of the challenges marketers face. Since the Department of Defense is the country’s largest employer, there is a ton of internal business that goes on within it overall. Wesley touches on Kraken, a newly released product that the Space Force is currently leveraging for public defense.  He worked with a team of engineers and contractors to design, build and deploy the product. It required marketing to get people within the space force on board with implementing the product. Wesley also highlights the various AFCEA events coming up nationwide.
 
When building Kraken, Wesley also had to build consensus internally to get the product off the ground. He began this process by getting certified on the product and fully understanding it inside out.  On that, he leveraged the strength of his colleagues on his team to fulfill different operational roles. The final step was to get to know the customers and what exactly they are looking for. It is crucial to leave your opinions and ideals at the door and understand what the customer wants from a cybersecurity product. He also recommends all founders use the resources and team members they already have. Although it is still growing, Kraken officially launched in 2019. Finally, our guest and hosts engage in a fun guessing game to reveal what career Wesley would pursue outside of the cybersecurity marketing field.
 
 
Links:
Visit Wesley on LinkedIn.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Marketing in FedGov: From Space Force to Security Consultant with Wesley Belleman

In this episode, Ron Eddings and Chris Cochran discuss the concept of "paying the piper" and its impact on their careers and personal lives. Paying the piper means facing the consequences of one's actions, whether they are good or bad. Chris shares his personal struggles and successes while working at Netflix, where he had to balance his career and family. Ron and Chris also discuss the importance of finding balance in one's life, understanding the consequences of one's actions, and recognizing the impact of one's legacy on both their family and the world.
 
Links:
Icarus’ Balloon: https://www.linkedin.com/pulse/icarus-balloon-short-story-chris-cochran-chris-cochran
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord
 
Impactful Moments:
00:00 - Introduction
01:18 - What does it mean to ‘pay the piper’?
03:22 - Sacrifices and paying your dues
05:06 - Icarus’ Balloon
07:16 - Maintaining a balanced life
08:36 - Join our community!
09:40 - What is your legacy?
13:32 - Conflict = growth
15:27 - Learning to love the process
18:05 - The power of exploration
19:34 - Staying committed

HackerValleyStudio.podbean.com/31e0ed73-0c22-39f5-bbd8-ebe7d31413a6

In this episode, Ron Eddings and Chris Cochran discuss the concept of "paying the piper" and its impact on their careers and personal lives. Paying the piper means facing the consequences of one's actions, whether they are good or bad. Chris shares h...

In this episode, Ron Eddings and Chris Cochran discuss the concept of "paying the piper" and its impact on their careers and personal lives. Paying the piper means facing the consequences of one's actions, whether they are good or bad. Chris shares his personal struggles and successes while working at Netflix, where he had to balance his career and family. Ron and Chris also discuss the importance of finding balance in one's life, understanding the consequences of one's actions, and recognizing the impact of one's legacy on both their family and the world.
 
Links:
Icarus’ Balloon: https://www.linkedin.com/pulse/icarus-balloon-short-story-chris-cochran-chris-cochran
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord
 
Impactful Moments:
00:00 - Introduction
01:18 - What does it mean to ‘pay the piper’?
03:22 - Sacrifices and paying your dues
05:06 - Icarus’ Balloon
07:16 - Maintaining a balanced life
08:36 - Join our community!
09:40 - What is your legacy?
13:32 - Conflict = growth
15:27 - Learning to love the process
18:05 - The power of exploration
19:34 - Staying committed

Paying the Piper in Cybersecurity: Balancing Success and Personal Life

TD-Sizzle.mp4

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