In searching for a way to differentiate themselves from the old sales tactics, Valence understood that focusing on influencer-led growth and investing in the community via event sponsorship was the way to go, and Hacker Valley Media was the perfect partner.

Valence latched onto Hacker Valley’s network and signed up for a three-podcast sponsorship package. This was a unique departure from the typical two-podcast sponsorship, as they recognized the importance of influencer reach and collaboration.

Valence knew that in order to stand out from their competition and break the mold in cybersecurity sales, they needed to raise their brand awareness through influencer-led growth.

Valence sponsored On The Big Screen, an in-person Hacker Valley event at which sponsors could speak directly to their target audience (in this case, CISOs) and walk away with an in-person podcast recording.