![Valence Podcast - Bob](https://hackervalley.com/hubfs/Valence%20Podcast%20-%20Bob.png)
Overview
Differentiate from Old Sales Tactics
In searching for a way to differentiate themselves from the old sales tactics, Valence understood that focusing on influencer-led growth and investing in the community via event sponsorship was the way to go, and Hacker Valley Media was the perfect partner.
Valence latched onto Hacker Valley’s network and signed up for a three-podcast sponsorship package. This was a unique departure from the typical two-podcast sponsorship, as they recognized the importance of influencer reach and collaboration.
![1-3](https://hackervalley.com/hubfs/1-3.png)
Mission
Brand Awareness through Influencer-Led Growth
Valence knew that in order to stand out from their competition and break the mold in cybersecurity sales, they needed to raise their brand awareness through influencer-led growth.
Results
![](https://hackervalley.com/hubfs/group_people.png)
![hearth](https://hackervalley.com/hubfs/hearth.png)
![hashtag](https://hackervalley.com/hubfs/hashtag.png)
![youtube](https://hackervalley.com/hubfs/youtube.webp)
![Recent Works Website Images (1920 x 600 px)](https://hackervalley.com/hubfs/Recent%20Works%20Website%20Images%20(1920%20x%20600%20px).png)
Bonus
Valence sponsored On The Big Screen; an in-person Hacker Valley event where sponsors were able to speak directly to their target audience (in this case, CISOs), and walked away with an in-person podcast recording.
WORK WITH US
PODCASTS + SPEAKING + EVENTS
Are you the best kept secret in cybersecurity? Let's change that by partnering together for podcast ads, social campaigns, and your next event or keynote. Send us your details to get started.
Thank you!
We will be in touch soon.