Show Notes
Ron Eddings sits down with Bob Horn, Chief Revenue Officer at Valence Security. Their conversation centers around the world of SaaS security, examining the current landscape and challenges in managing SaaS risks. Bob also shares experiences from his 25-year career in sales, focusing on the importance of storytelling in sales and innovative approaches of marketing through leveraging cybersecurity influencers.
Impactful Moments:
00:00 - Welcome
00:44 - Introducing guest, Bob Horn
03:36 - Sales & Storytelling in Cybersecurity
07:13 - Current State of SaaS
09:28 - From our Sponsor, Valence Security
10:29 - More SaaS, More Problems
13:52 - Great Security Improves Your Team
17:01 - Consequence of Being Attacked
19:10 - Influencer & In-Person Marketing
25:55 - The Future of SaaS
28:01 - One Step Better…
Links:
Check out Valence Security:
https://www.valencesecurity.com/
Connect with our guest, Bob Horn:
https://www.linkedin.com/in/bob-horn-699a70/
Join us LIVE with Shlomi Matachin on Tuesday, April 16th at 12p ET / 9a PT:
https://www.linkedin.com/events/7181368974062895106/comments/
Join our creative mastermind and stand out as a cybersecurity professional:
https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand:
https://hackervalley.com/work-with-us/
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