Breaking Through in Cybersecurity Marketing
Hear the ideas, successes, and failures of cybersecurity marketers. Guaranteed to knock your SOCs off
In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?
June 29, 2022
Marketing in Male-Dominated Fields with CMO Sherry Loweby Breaking Through in Cybersecurity Marketing
Sherry Lowe, CMO of Exabeam, joins us this week to talk about marketing strategies during the pandemic as well as representing women in the male-dominated industries of tech and cybersecurity. With CM...
June 22, 2022
10 Cyber Marketing Commandments with Jennifer VanAntwerpby Breaking Through in Cybersecurity Marketing
We invite Jennifer VanAntwerp, Principal at JVAN Consulting, to talk about taking the challenge of cybersecurity marketing by the horns. Her secret weapon? Kindness. Jen shares stories with us about h...
June 15, 2022
Automotive vs Cybersecurity Marketing with Zereen Aliby Breaking Through in Cybersecurity Marketing
Zereen Ali, Cyberforce Q’s Marketing Coordinator, brings her one-person team to the podcast today. Together, we talk about being new to cybersecurity, finding educational resources for cybersecurity m...
June 8, 2022
Having Fun with a Brand with Lori Cohenby Breaking Through in Cybersecurity Marketing
Lori Cohen, fractional CMO at Chief Outsiders and former VP of Marketing for Percona, joins us this week to talk about the importance of your brand— not just your branding. From popping balloons with ...
June 1, 2022
Content Marketing Strategies for “Securing Your Cheese” with Karen Walshby Breaking Through in Cybersecurity Marketing
We’re joined by Karen Walsh, Founder and CEO of Allegro Solutions, on the podcast today to talk about the good, bad, and ugly of cybersecurity content marketing. As a compliance expert, former profess...
May 25, 2022
The Intersection of Marketing, Tech, & Sales with CMO David Leichnerby Breaking Through in Cybersecurity Marketing
This week, we interview David Leichner, the CMO of Cybellum, currently residing in Tel Aviv, Israel. We talk to David about his move from America to Israel, his admiration for Israel’s focus on cyber ...
May 18, 2022
Humanizing Your Cybersecurity Marketing with Allan Alfordby Breaking Through in Cybersecurity Marketing
“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford No ...
May 11, 2022
Behind the Axonius-Simone Biles-Amy Bream Campaign with Nathan Burkeby Breaking Through in Cybersecurity Marketing
“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius,...
May 4, 2022
Actual Demand Gen with Liam Barnesby Breaking Through in Cybersecurity Marketing
In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused in...
April 27, 2022
Creating Influencer Marketing Programs with Doron Youngerwoodby Breaking Through in Cybersecurity Marketing
As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if w...
April 20, 2022
Understanding Your People with Ronen Shetelboimby Breaking Through in Cybersecurity Marketing
In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the wo...
April 13, 2022
Mastering Public Relations In Cybersecurity with Sonia Awanby Breaking Through in Cybersecurity Marketing
In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing ou...
April 6, 2022
Cybersecurity Marketing Sucks, But It Doesn’t Have To Richard Melickby Breaking Through in Cybersecurity Marketing
In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard ...
March 30, 2022
Building the SOAR Category: The Siemplify Story with Nimmy Reichenbergby Breaking Through in Cybersecurity Marketing
In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successfu...
March 23, 2022
Is Your Marketing Annoying to Security Folks? How to Fix it with Dani Woolfby Breaking Through in Cybersecurity Marketing
Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, ...
March 16, 2022
Specifics of Federal Government Marketing with Mary Yangby Breaking Through in Cybersecurity Marketing
Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss ...
March 9, 2022
Getting Your Brand Noticed with Samuel Tylerby Breaking Through in Cybersecurity Marketing
How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story...
March 2, 2022
Maria & Gianna on Sales Alignmentby Breaking Through in Cybersecurity Marketing
In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationshi...
February 23, 2022
No Product Marketing Alignment, No Strategy! With Seth Goldhammerby Breaking Through in Cybersecurity Marketing
In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful i...
February 14, 2022
How To Kickoff Research Programs with Joanna Jonesby Breaking Through in Cybersecurity Marketing
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market res...
February 14, 2022
Building Trust, Culture, and Communities with Tyler Shieldsby Breaking Through in Cybersecurity Marketing
In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach f...
January 31, 2022
Trailer: Breaking Through in Cybersecurity Marketingby Breaking Through in Cybersecurity Marketing
A sneak peek on what to expect from Gianna and Maria on cybersecurity marketing!...