Breaking Through in Cybersecurity Marketing
Hear the ideas, successes, and failures of cybersecurity marketers. Guaranteed to knock your SOCs off
In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?
November 30, 2022
Recycling and Marketing Brand Content with BlueVoyant’s Brittany Geronimoby Breaking Through in Cybersecurity Marketing
This week, hosts Gianna Whitver and Maria Velazquez sit down with Brittany Geronimo to discuss unique takes on reusing design content in a marketing design process. Gianna and Maria ask Brittany how s...
November 23, 2022
From Startups to Google with Christopher Mitchellby Breaking Through in Cybersecurity Marketing
Hosts Gianna Whitver and Maria Velasquez sit down with Christopher Mitchell from Google’s Chronicle Security and discuss how he went from working at a series of startups to working at one of the large...
November 16, 2022
Life After Layoff With Amy Fairby Breaking Through in Cybersecurity Marketing
Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as t...
November 9, 2022
Corporate Social Responsibility & Fiberglass Alligator Bites with Peter Wheelerby Breaking Through in Cybersecurity Marketing
We’re joined this week by Peter Wheeler, Senior Manager PLG - Partnerships, Startups, Nonprofits at Auth0, to find out just what makes him…the most interesting man in the world! After years as a seria...
November 2, 2022
B2B Cybersecurity Marketing Tactics with Travis Hawleyby Breaking Through in Cybersecurity Marketing
How do you make B2B cybersecurity marketing interesting? This episode brings Travis Hawley, the Director of Media at BlueVoyant, to the Breaking Through in Cybersecurity Marketing podcast to find out....
October 26, 2022
Hitting the Refresh Button on Your Brand Marketing with Kayla Riceby Breaking Through in Cybersecurity Marketing
“Brand marketing” may sound like just another branding buzzword, but this episode tackles this concept as a real strategy with data behind it. Kayla Rice, Senior Manager of Brand and Creative Studio a...
October 19, 2022
The Scariest Cybersecurity Event Red Flags with Jason Cenamorby Breaking Through in Cybersecurity Marketing
We’re joined this week by Jason Cenamor, Founder of the CISO Society, to talk about the community he’s focused on building for fellow CISOs, as well as his extensive background in cybersecurity events...
October 12, 2022
299 Minutes of Content with Serena Raymondby Breaking Through in Cybersecurity Marketing
Serena Raymond, Marketing Director at DNS Filter, walks us through her career journey from social media content creation to Marketing Director at DNS Filter. Serena explains the recipe for virtual eve...
October 5, 2022
Content Marketing Strategy with Chris Cochran & Ron Eddingsby Breaking Through in Cybersecurity Marketing
Chris Cochran and Ron Eddings are two very special guests on this episode of Breaking Through in Cybersecurity Marketing. Chris and Ron are from Hacker Valley Media, the producers and sponsors of this...
September 28, 2022
Build Brand Awareness via Demand Gen with Elliot Volkmanby Breaking Through in Cybersecurity Marketing
Elliot Volkman, Director of Brand, Content, and Community at Drata, joins us in this episode to talk about demand generation strategies, also known more casually as demand gen. Demand gen consists of ...
September 21, 2022
Sales Enablement to Gain Qualified Leads with Matthew Delmanby Breaking Through in Cybersecurity Marketing
Matthew Delman, Director of Product Marketing at LookingGlass Cyber, joins the show this week to discuss all things related to sales enablement strategy. Sales enablement helps businesses provide cons...
September 14, 2022
Social Media Strategy to Meet Business Goals with Diane Shapiroby Breaking Through in Cybersecurity Marketing
Diane Shapiro, Social Media Manager for cybersecurity companies, joins us to discuss all things social media. As a social media strategist for top B2B companies, PR agencies, and cybersecurity industr...
September 7, 2022
Product-Led Growth as Your Next Marketing Strategy with Ross Haleliukby Breaking Through in Cybersecurity Marketing
Ross Haleliuk, Head of Product at LimaCharlie, joins us to talk about product-led growth (PLG) and its role in cybersecurity and cloud security. Ross leads us through exactly what PLG is and how SAAS ...
August 31, 2022
Making Friends & Vanquishing Enemies: The Story of the Cybersecurity Marketing Societyby Breaking Through in Cybersecurity Marketing
Gianna Whitver, our fearless co-host, finds herself on the opposite side of the microphone this week as she talks about community— specifically the community of the Cybersecurity Marketing Society. Fr...
August 24, 2022
Finding Success Under the Product-Led Growth Umbrella with Breezy Beaumontby Breaking Through in Cybersecurity Marketing
Breezy Beaumont, Head of Growth at Correlated, takes us into the new and noteworthy world of product-led growth this week. Breezy walks us through the essentials of what product-led growth (PLG) is, t...
August 17, 2022
Overcoming Startup Go-To-Market Hurdles with CMO & Advisory Board Member Carol Meyersby Breaking Through in Cybersecurity Marketing
Carol Meyers is an Independent Board Director, Advisor, and Investor. She has held CMO positions at companies like Rapid7 and LogMeIn, along with numerous consulting and advisory positions at cyber st...
August 10, 2022
Influence as Currency in Modern Marketing: Channel Partnerships ft David Brownby Breaking Through in Cybersecurity Marketing
David Brown is the Director of Global Partner Marketing for ZeroFox, a computer and network security company based out of Baltimore, MD. David has over fifteen years of experience in the international...
August 3, 2022
Marketers are Ethical Hackers Prove Me Wrong with Clark Barronby Breaking Through in Cybersecurity Marketing
Joining Maria and Gianna this week is Clark Barron, the Demand Generation Manager at Nisos. He has a background in cybersecurity marketing, photography, and independent film, and is an avid gamer. Cla...
July 27, 2022
Video Marketing at Any Budget with Sky Kennedyby Breaking Through in Cybersecurity Marketing
Sky Kennedy, Video Storyteller and Content Creator at Studio Sky, joins us to talk about her expertise— video! Inspired to become part of the cyber world after her work with Cylance, Sky loves teachin...
July 20, 2022
PLG & the Secret Marketing Sauce with Ashish Rajanby Breaking Through in Cybersecurity Marketing
Ashish Rajan does SO many things. He is the producer and host of Cloud Security Podcast, the Head of Security & Compliance at PageUp, a Course Instructor at SANS Institute, a Faculty at IANS, a traine...
July 13, 2022
Treat us like Humans! How Marketers Can Evade the Block Party with Ken Underhillby Breaking Through in Cybersecurity Marketing
How do marketers get “blocked” by cybersecurity practitioners? We’re making a list with Ken Underhill, CEO of Cyber Life. Along with what NOT to do, we’ll also talk about his awesome career in cyber a...
July 6, 2022
Security Awareness for SMBs with Rodrigo Lemeby Breaking Through in Cybersecurity Marketing
Rodrigo Leme, Marketing Director at Right-Hand Security, joins us this week to cover the often ignored topic in cybersecurity of marketing to small and medium-sized businesses, or SMBs. Covering the c...
June 29, 2022
Marketing in Male-Dominated Fields with CMO Sherry Loweby Breaking Through in Cybersecurity Marketing
Sherry Lowe, CMO of Exabeam, joins us this week to talk about marketing strategies during the pandemic as well as representing women in the male-dominated industries of tech and cybersecurity. With CM...
June 22, 2022
10 Cyber Marketing Commandments with Jennifer VanAntwerpby Breaking Through in Cybersecurity Marketing
We invite Jennifer VanAntwerp, Principal at JVAN Consulting, to talk about taking the challenge of cybersecurity marketing by the horns. Her secret weapon? Kindness. Jen shares stories with us about h...
June 15, 2022
Automotive vs Cybersecurity Marketing with Zereen Aliby Breaking Through in Cybersecurity Marketing
Zereen Ali, Cyberforce Q’s Marketing Coordinator, brings her one-person team to the podcast today. Together, we talk about being new to cybersecurity, finding educational resources for cybersecurity m...
June 8, 2022
Having Fun with a Brand with Lori Cohenby Breaking Through in Cybersecurity Marketing
Lori Cohen, fractional CMO at Chief Outsiders and former VP of Marketing for Percona, joins us this week to talk about the importance of your brand— not just your branding. From popping balloons with ...
June 1, 2022
Content Marketing Strategies for “Securing Your Cheese” with Karen Walshby Breaking Through in Cybersecurity Marketing
We’re joined by Karen Walsh, Founder and CEO of Allegro Solutions, on the podcast today to talk about the good, bad, and ugly of cybersecurity content marketing. As a compliance expert, former profess...
May 25, 2022
The Intersection of Marketing, Tech, & Sales with CMO David Leichnerby Breaking Through in Cybersecurity Marketing
This week, we interview David Leichner, the CMO of Cybellum, currently residing in Tel Aviv, Israel. We talk to David about his move from America to Israel, his admiration for Israel’s focus on cyber ...
May 18, 2022
Humanizing Your Cybersecurity Marketing with Allan Alfordby Breaking Through in Cybersecurity Marketing
“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford No ...
May 11, 2022
Behind the Axonius-Simone Biles-Amy Bream Campaign with Nathan Burkeby Breaking Through in Cybersecurity Marketing
“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius,...
May 4, 2022
Actual Demand Gen with Liam Barnesby Breaking Through in Cybersecurity Marketing
In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused in...
April 27, 2022
Creating Influencer Marketing Programs with Doron Youngerwoodby Breaking Through in Cybersecurity Marketing
As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if w...
April 20, 2022
Understanding Your People with Ronen Shetelboimby Breaking Through in Cybersecurity Marketing
In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the wo...
April 13, 2022
Mastering Public Relations In Cybersecurity with Sonia Awanby Breaking Through in Cybersecurity Marketing
In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing ou...
April 6, 2022
Cybersecurity Marketing Sucks, But It Doesn’t Have To Richard Melickby Breaking Through in Cybersecurity Marketing
In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard ...
March 30, 2022
Building the SOAR Category: The Siemplify Story with Nimmy Reichenbergby Breaking Through in Cybersecurity Marketing
In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successfu...
March 23, 2022
Is Your Marketing Annoying to Security Folks? How to Fix it with Dani Woolfby Breaking Through in Cybersecurity Marketing
Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, ...
March 16, 2022
Specifics of Federal Government Marketing with Mary Yangby Breaking Through in Cybersecurity Marketing
Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss ...
March 9, 2022
Getting Your Brand Noticed with Samuel Tylerby Breaking Through in Cybersecurity Marketing
How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story...
March 2, 2022
Maria & Gianna on Sales Alignmentby Breaking Through in Cybersecurity Marketing
In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationshi...
February 23, 2022
No Product Marketing Alignment, No Strategy! With Seth Goldhammerby Breaking Through in Cybersecurity Marketing
In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful i...
February 14, 2022
How To Kickoff Research Programs with Joanna Jonesby Breaking Through in Cybersecurity Marketing
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market res...
February 14, 2022
Building Trust, Culture, and Communities with Tyler Shieldsby Breaking Through in Cybersecurity Marketing
In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach f...
January 31, 2022
Trailer: Breaking Through in Cybersecurity Marketingby Breaking Through in Cybersecurity Marketing
A sneak peek on what to expect from Gianna and Maria on cybersecurity marketing!...