Breaking Through in Cybersecurity Marketing
Hear the ideas, successes, and failures of cybersecurity marketers. Guaranteed to knock your SOCs off
In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?
This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the...
Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, ...
In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the c...
In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle share...
This week, Kelsey LaBelle joins hosts Gianna and Maria to talk about marketing soft skills and returning to empathy in the workplace. Kelsey, who is the VP of Marketing at DomainTools, also shares how...
This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the...
Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analyti...
Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and ...
This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and ...
Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Gl...
Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about ...
This week on Breaking Through in Cybersecurity Marketing, Gianna and Maria sit down with Nick Hayes, Product Marketing Manager at Crowdstrike. During the episode, Nick shares how he went from working ...
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria speak with Russel Wurth, the Vice President of Marketing at Defy Security. Russel takes Gianna and Maria through his pa...
Join us this week for another episode of Breaking Through in Cybersecurity Marketing. Today, we’re talking with Dillon Townsel, Head of Public Relations at Armis, as he takes us on a ride through his ...
For this week’s episode of Breaking Through in Cybersecurity Marketing, we bring you Scott Shapiro, former Product Marketing Manager at Microsoft and the current Director and Global Head of Product Ma...
This week, hosts Gianna Whitver and Maria Velazquez sit down with Brittany Geronimo to discuss unique takes on reusing design content in a marketing design process. Gianna and Maria ask Brittany how s...
Hosts Gianna Whitver and Maria Velasquez sit down with Christopher Mitchell from Google’s Chronicle Security and discuss how he went from working at a series of startups to working at one of the large...
Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as t...
We’re joined this week by Peter Wheeler, Senior Manager PLG - Partnerships, Startups, Nonprofits at Auth0, to find out just what makes him…the most interesting man in the world! After years as a seria...
How do you make B2B cybersecurity marketing interesting? This episode brings Travis Hawley, the Director of Media at BlueVoyant, to the Breaking Through in Cybersecurity Marketing podcast to find out....
“Brand marketing” may sound like just another branding buzzword, but this episode tackles this concept as a real strategy with data behind it. Kayla Rice, Senior Manager of Brand and Creative Studio a...
We’re joined this week by Jason Cenamor, Founder of the CISO Society, to talk about the community he’s focused on building for fellow CISOs, as well as his extensive background in cybersecurity events...
Serena Raymond, Marketing Director at DNS Filter, walks us through her career journey from social media content creation to Marketing Director at DNS Filter. Serena explains the recipe for virtual eve...
Chris Cochran and Ron Eddings are two very special guests on this episode of Breaking Through in Cybersecurity Marketing. Chris and Ron are from Hacker Valley Media, the producers and sponsors of this...
Elliot Volkman, Director of Brand, Content, and Community at Drata, joins us in this episode to talk about demand generation strategies, also known more casually as demand gen. Demand gen consists of ...
Matthew Delman, Director of Product Marketing at LookingGlass Cyber, joins the show this week to discuss all things related to sales enablement strategy. Sales enablement helps businesses provide cons...
Diane Shapiro, Social Media Manager for cybersecurity companies, joins us to discuss all things social media. As a social media strategist for top B2B companies, PR agencies, and cybersecurity industr...
Ross Haleliuk, Head of Product at LimaCharlie, joins us to talk about product-led growth (PLG) and its role in cybersecurity and cloud security. Ross leads us through exactly what PLG is and how SAAS ...
Gianna Whitver, our fearless co-host, finds herself on the opposite side of the microphone this week as she talks about community— specifically the community of the Cybersecurity Marketing Society. Fr...
Breezy Beaumont, Head of Growth at Correlated, takes us into the new and noteworthy world of product-led growth this week. Breezy walks us through the essentials of what product-led growth (PLG) is, t...
Carol Meyers is an Independent Board Director, Advisor, and Investor. She has held CMO positions at companies like Rapid7 and LogMeIn, along with numerous consulting and advisory positions at cyber st...
David Brown is the Director of Global Partner Marketing for ZeroFox, a computer and network security company based out of Baltimore, MD. David has over fifteen years of experience in the international...
Joining Maria and Gianna this week is Clark Barron, the Demand Generation Manager at Nisos. He has a background in cybersecurity marketing, photography, and independent film, and is an avid gamer. Cla...
Sky Kennedy, Video Storyteller and Content Creator at Studio Sky, joins us to talk about her expertise— video! Inspired to become part of the cyber world after her work with Cylance, Sky loves teachin...
Ashish Rajan does SO many things. He is the producer and host of Cloud Security Podcast, the Head of Security & Compliance at PageUp, a Course Instructor at SANS Institute, a Faculty at IANS, a traine...
How do marketers get “blocked” by cybersecurity practitioners? We’re making a list with Ken Underhill, CEO of Cyber Life. Along with what NOT to do, we’ll also talk about his awesome career in cyber a...
Rodrigo Leme, Marketing Director at Right-Hand Security, joins us this week to cover the often ignored topic in cybersecurity of marketing to small and medium-sized businesses, or SMBs. Covering the c...
Sherry Lowe, CMO of Exabeam, joins us this week to talk about marketing strategies during the pandemic as well as representing women in the male-dominated industries of tech and cybersecurity. With CM...
We invite Jennifer VanAntwerp, Principal at JVAN Consulting, to talk about taking the challenge of cybersecurity marketing by the horns. Her secret weapon? Kindness. Jen shares stories with us about h...
Zereen Ali, Cyberforce Q’s Marketing Coordinator, brings her one-person team to the podcast today. Together, we talk about being new to cybersecurity, finding educational resources for cybersecurity m...
Lori Cohen, fractional CMO at Chief Outsiders and former VP of Marketing for Percona, joins us this week to talk about the importance of your brand— not just your branding. From popping balloons with ...
We’re joined by Karen Walsh, Founder and CEO of Allegro Solutions, on the podcast today to talk about the good, bad, and ugly of cybersecurity content marketing. As a compliance expert, former profess...
This week, we interview David Leichner, the CMO of Cybellum, currently residing in Tel Aviv, Israel. We talk to David about his move from America to Israel, his admiration for Israel’s focus on cyber ...
“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford No ...
“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius,...
In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused in...
As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if w...
In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the wo...
In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing ou...
In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard ...
In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successfu...
Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, ...
Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss ...
How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story...
In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationshi...
In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful i...
In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market res...
In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach f...
A sneak peek on what to expect from Gianna and Maria on cybersecurity marketing!...