Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

Latest Episode

Creating Digital Experiences from Prospect to Upsell with James Kessinger, CMO at Hushly

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...

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Recent Episodes

March 30, 2023
by Breaking Through in Cybersecurity Marketing

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...

March 16, 2023
by Breaking Through in Cybersecurity Marketing

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at Cardinal...

March 8, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the i...

March 1, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space f...

February 22, 2023
by Breaking Through in Cybersecurity Marketing

This week, Kelsey LaBelle joins hosts Gianna and Maria to talk about marketing soft skills and returning to empathy in the workplace. Kelsey, who is the VP of Marketing at DomainTools, also shares how she works soft skills in her role at the company....

February 15, 2023
by Breaking Through in Cybersecurity Marketing

This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michel...

February 8, 2023
by Breaking Through in Cybersecurity Marketing

Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analytics. Gianna and Maria ask Chris about his marketing...

February 1, 2023
by Breaking Through in Cybersecurity Marketing

Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Trave...

January 25, 2023
by Breaking Through in Cybersecurity Marketing

This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why...

January 18, 2023
by Breaking Through in Cybersecurity Marketing

Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—a...