Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

Latest Episode

Journey Into Security And Digital Experience: Exploring Different Personas And Strategies For AR Program with Ashish Malpani

! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.   Ashish shares his thoughts on digital experience, how they pro...

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Recent Episodes

May 24, 2023
by Breaking Through in Cybersecurity Marketing

! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.   Ashish shares his thoughts on digital experience, how they pro...

May 17, 2023
by Breaking Through in Cybersecurity Marketing

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights int...

May 10, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC,  joins Maria and Gianna to discuss marketing in the federal government.   Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations offic...

May 3, 2023
by Breaking Through in Cybersecurity Marketing

This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working wit...

April 26, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing.   To begin, Daniella shares that she began her career in film and television as a producer for ABC News. In the...

April 20, 2023
by Breaking Through in Cybersecurity Marketing

This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cybersecurity marketing. Brandon is the VP of Marketing at Oxeye and has held CMO and head of marketing positions at multiple cybersecurity companies, incl...

April 12, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Luke Tucker, VP of Marketing at Lightspin, joins Maria and Gianna to discuss building cyber community.   To begin, Luke unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest ...

April 5, 2023
by Breaking Through in Cybersecurity Marketing

This week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals!  In fact, Cami’s SDR program has helped SightGain achieve significant incre...

March 30, 2023
by Breaking Through in Cybersecurity Marketing

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...

March 16, 2023
by Breaking Through in Cybersecurity Marketing

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at Cardinal...