Allan is joined by AJ Grotto: William J. Perry International Security Fellow and Founding Director of the Program on Geopolitics, Technology and Governance at Stanford University.  He also serves as the faculty lead for the cyber policy specialization that the university offers through its master's in international policy program .  He’s also a visiting fellow at the Hoover Institution.  He’s talking with me today about Cybersecurity spend vs. cybersecurity efficacy.  AJ, thanks so much for coming on down to ‘The Ranch!
The below points are mostly followed, but the pair also get into CISOs embracing risk, CISOs owning risk, and buying 'lemons' in the cybersecurity market:
<ol><li>So Cybersecurity Ventures says 2023 spending is growing 15% year over year. Between awareness training and tech stack, they are estimating $198+ billion in spend this year on cybersecurity.  Techcrunch analyzed the estimated shrinkage of budgets this year based on economic conditions:  45% of budgets remain unchanged or even increased.  3% of budgets were cut by an average of 21.2%.  So these figures hold close to steady despite the economic downturn.   We spend more and more on cybersecurity every year.  When does this end?</li>
<li>Conversely, InfoSecurity Magazine says ransomware attacks surged by 74% in 2023. Wired reports an increase for 2023 as well.  We can dig into Verizon and IBM annual reports to see generally trends of year-over-year increases as well.  Verizon shows 13% increase with a curve that’s trending upward more quickly each year.  What gives?</li>
<li>How do we solve this? How do we bridge this gap?</li>
<li>Tactically, we have tech stacks and awareness training and GRC. What is our spend story there vs. this looming threat landscape?</li>
<li>Is the solution to spend less, but more intelligently? In other words, crafty rationalization where we still get full coverage, but spend less?</li>
<li>If we can never close the gap between spend and threat, what are we to do?</li>
</ol>Sponsored by our good friends at <a href='https://seraphicsecurity.com/'>Seraphic Security</a>.
Seraphic helps you defend your digital workplace with security and DLP for every browser and essential desktop apps like Microsoft Teams, Slack, Asana, and Notion. Protect against compromise and prevent data loss via the web with Seraphic.

thecyberranchpodcast.podbean.com/608e3c2b-ae44-364d-aa47-532691ef33ac

Allan is joined by AJ Grotto: William J. Perry International Security Fellow and Founding Director of the Program on Geopolitics, Technology and Governance at Stanford University.  He also serves as the faculty lead for the cyber policy specializatio...

Allan is joined by AJ Grotto: William J. Perry International Security Fellow and Founding Director of the Program on Geopolitics, Technology and Governance at Stanford University.  He also serves as the faculty lead for the cyber policy specialization that the university offers through its master's in international policy program .  He’s also a visiting fellow at the Hoover Institution.  He’s talking with me today about Cybersecurity spend vs. cybersecurity efficacy.  AJ, thanks so much for coming on down to ‘The Ranch!
The below points are mostly followed, but the pair also get into CISOs embracing risk, CISOs owning risk, and buying 'lemons' in the cybersecurity market:
So Cybersecurity Ventures says 2023 spending is growing 15% year over year. Between awareness training and tech stack, they are estimating $198+ billion in spend this year on cybersecurity.  Techcrunch analyzed the estimated shrinkage of budgets this year based on economic conditions:  45% of budgets remain unchanged or even increased.  3% of budgets were cut by an average of 21.2%.  So these figures hold close to steady despite the economic downturn.   We spend more and more on cybersecurity every year.  When does this end?
Conversely, InfoSecurity Magazine says ransomware attacks surged by 74% in 2023. Wired reports an increase for 2023 as well.  We can dig into Verizon and IBM annual reports to see generally trends of year-over-year increases as well.  Verizon shows 13% increase with a curve that’s trending upward more quickly each year.  What gives?
How do we solve this? How do we bridge this gap?
Tactically, we have tech stacks and awareness training and GRC. What is our spend story there vs. this looming threat landscape?
Is the solution to spend less, but more intelligently? In other words, crafty rationalization where we still get full coverage, but spend less?
If we can never close the gap between spend and threat, what are we to do?
Sponsored by our good friends at Seraphic Security.
Seraphic helps you defend your digital workplace with security and DLP for every browser and essential desktop apps like Microsoft Teams, Slack, Asana, and Notion. Protect against compromise and prevent data loss via the web with Seraphic.

The Cybersecurity Efficacy Gap w/ AJ Grotto

Apple

Google

Spotify

Amazon

Ride the cyber trails with one CISO (Allan Alford) and a diverse group of friends and experts who bring a human perspective to cybersecurity.

In this episode, Mandeep Khera, CMO of SecureAuth, joins Maria and Gianna to discuss the market and economy, changing responsibilities for CMOs, and the role of brand awareness from his perspective.
 
To begin, Mandeep shares the story of his role as CMO. His career began in finance before shifting to marketing and then cybersecurity. He recognized that the cybersecurity industry was here to stay and decided to devote his career to the field. His security work in the areas of email, application, network, and cloud led him to the authentication space where he is today. He highlights that we are going through a period of headwinds in the industry, but that it isn’t all doom and gloom. It is a matter of being patient, sticking with it, and continuing to do the right things. He predicts that in 6-9 months, the economy will start bouncing back. With that, he shares the pivots that he believes cybersecurity professionals should be taking to accommodate these budget changes while keeping their team focused and happy. This means eliminating things that don’t matter and increasing focus on the most critical areas.
 
Next, he offers his perspective on brand awareness, which is best done by thought leadership. He believes that brand awareness should be tied into different campaigns to be the most effective. On the other hand, the role of the CMO has become more challenging than ever. Most important, Mandeep reveals, is making sure you as the CMO are in tune with your CEO, CRO, CCO, and CFO. Another important mindset for CMOs right now is to be more quality and quantity-driven, focusing on ROI and thinking and acting out of the box to stand out. One of his main focuses right now is how to improve the website conversion rate. On the subject of edgy campaigns, Mandeep shares a few of his favorite campaigns he has worked on in his career. As a CMO, one of your responsibilities is to encourage your team to be bold in their risk-taking. All ideas are good ideas until ideas start to be filtered, and everyone can come up with a clever idea. Finally, our guest and hosts engage in a fun guessing game to reveal what career Mandeep would pursue outside of the cybersecurity marketing field.
 
Links:
 
Follow Mandeep on <a href='https://www.linkedin.com/in/mandeepkhera1'>LinkedIn</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/59fe8a37-24a4-3998-8992-385ccaad44d5

In this episode, Mandeep Khera, CMO of SecureAuth, joins Maria and Gianna to discuss the market and economy, changing responsibilities for CMOs, and the role of brand awareness from his perspective.
 
To begin, Mandeep shares the story of his role as...

In this episode, Mandeep Khera, CMO of SecureAuth, joins Maria and Gianna to discuss the market and economy, changing responsibilities for CMOs, and the role of brand awareness from his perspective.
 
To begin, Mandeep shares the story of his role as CMO. His career began in finance before shifting to marketing and then cybersecurity. He recognized that the cybersecurity industry was here to stay and decided to devote his career to the field. His security work in the areas of email, application, network, and cloud led him to the authentication space where he is today. He highlights that we are going through a period of headwinds in the industry, but that it isn’t all doom and gloom. It is a matter of being patient, sticking with it, and continuing to do the right things. He predicts that in 6-9 months, the economy will start bouncing back. With that, he shares the pivots that he believes cybersecurity professionals should be taking to accommodate these budget changes while keeping their team focused and happy. This means eliminating things that don’t matter and increasing focus on the most critical areas.
 
Next, he offers his perspective on brand awareness, which is best done by thought leadership. He believes that brand awareness should be tied into different campaigns to be the most effective. On the other hand, the role of the CMO has become more challenging than ever. Most important, Mandeep reveals, is making sure you as the CMO are in tune with your CEO, CRO, CCO, and CFO. Another important mindset for CMOs right now is to be more quality and quantity-driven, focusing on ROI and thinking and acting out of the box to stand out. One of his main focuses right now is how to improve the website conversion rate. On the subject of edgy campaigns, Mandeep shares a few of his favorite campaigns he has worked on in his career. As a CMO, one of your responsibilities is to encourage your team to be bold in their risk-taking. All ideas are good ideas until ideas start to be filtered, and everyone can come up with a clever idea. Finally, our guest and hosts engage in a fun guessing game to reveal what career Mandeep would pursue outside of the cybersecurity marketing field.
 
Links:
 
Follow Mandeep on LinkedIn.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Insights into Cybersecurity: From the Economy, CMOs to Brand Awareness with Mandeep Khera

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

It’s a classic technologist conundrum: Should I build or buy the solution I need to solve a problem?
The “Build vs. Buy” conundrum is faced by technology teams worldwide. To help approach this riddle, Chris Cochran speaks to two industry veterans, Slavik Markovich co-founder &amp; CEO of Descope, and Rob Fry, co-founder of AKA Identity. 
Whether you’re an entrepreneur, a CTO, or just tech-curious, this episode offers invaluable insights. Using the identity market as a case study, we’ll explore the multifaceted considerations needed to make the best choice for your team and organization.
 
Impactful Moments:
0:00 - Build vs. Buy: The Classic Technologist Conundrum
0:37 - Show Intro
0:57 - Introducing Slavik Markovich and Rob Fry
3:25 - Previous build vs. buy project
6:44 - Decision logic for build vs. buy 
15:09 - How does tech sway your decision making?
19:44 - How does data impact decision making?
24:31 - How do processes influence decision making?
29:13 - Maintaining custom tech solutions over time
33:28 - Tenants for building a tech company
41:06 - Build authentication and user journey flows with Descope
 
Links: 
Learn more about Descope: https://www.descope.com/
Connect with our guest Slavik Markovich: https://www.linkedin.com/in/slavikm/
Connect with our guest Rob Fry: https://www.linkedin.com/in/fry-rob-g/
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord

HackerValleyStudio.podbean.com/54042e62-a909-3198-aa8a-257122365a81

It’s a classic technologist conundrum: Should I build or buy the solution I need to solve a problem?
The “Build vs. Buy” conundrum is faced by technology teams worldwide. To help approach this riddle, Chris Cochran speaks to two industry veterans, Sl...

It’s a classic technologist conundrum: Should I build or buy the solution I need to solve a problem?
The “Build vs. Buy” conundrum is faced by technology teams worldwide. To help approach this riddle, Chris Cochran speaks to two industry veterans, Slavik Markovich co-founder &amp; CEO of Descope, and Rob Fry, co-founder of AKA Identity. 
Whether you’re an entrepreneur, a CTO, or just tech-curious, this episode offers invaluable insights. Using the identity market as a case study, we’ll explore the multifaceted considerations needed to make the best choice for your team and organization.
 
Impactful Moments:
0:00 - Build vs. Buy: The Classic Technologist Conundrum
0:37 - Show Intro
0:57 - Introducing Slavik Markovich and Rob Fry
3:25 - Previous build vs. buy project
6:44 - Decision logic for build vs. buy 
15:09 - How does tech sway your decision making?
19:44 - How does data impact decision making?
24:31 - How do processes influence decision making?
29:13 - Maintaining custom tech solutions over time
33:28 - Tenants for building a tech company
41:06 - Build authentication and user journey flows with Descope
 
Links: 
Learn more about Descope: https://www.descope.com/
Connect with our guest Slavik Markovich: https://www.linkedin.com/in/slavikm/
Connect with our guest Rob Fry: https://www.linkedin.com/in/fry-rob-g/
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord

Build vs. Buy: The Classic Technologist Conundrum

We are Ron Eddings and Chris Cochran from the Hacker Valley Studio podcast. We explore the human condition to inspire peak performance in cybersecurity. Join us on our quest to find inspirational stories and knowledge to elevate ourselves and our communities.

Warning: Some naughty language in this show, but well placed naughty language!
Challenge issued!!!! Allan has teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who among you will win???
Win?
That's right!  Allan, along with George  K and George A from Bare Knuckles &amp; Brass Tacks joins forces with Aaron Pritz and Cody Rivers of Simply Solving Cyber! 
 
Together, this trifecta weighs in on the October bonanza that is Cybersecurity Awareness Month. While the month started to raise awareness for the general public, it’s now become an excuse for vendors to inundate infosec professionals' inboxes with inane messaging. 
 
Introducing: The Cyber Community Month challenge! 
 
Vendors: we’re challenging you to come up with campaigns that give back to the customer community rather than sending awareness spam. 
 
Client-side practitioners: Show us how you engage local communities, volunteer at schools, help nonprofits, etc. to spread cyber knowledge! 
 
We’re awarding prizes in November. Share your efforts on social media with the hashtag #CyberCommunityChallenge
Sponsored by our good friends at Entitle.
Entitle is how cloud-forward companies provide employees with granular and just-in-time access within their cloud infrastructure and SaaS applications.  Whether it's providing access to production for on-cal engineers or granting access to customer data when a support ticket is opened, Entitle easily integrates with your stack, offering self-serve access requests, instant visibility into your cloud entitlements and making user access reviews a breeze.  Learn more at <a href='https://entitle.io'>entitle.io</a>

Warning: Some naughty language in this show, but well placed naughty language!
Challenge issued!!!! Allan has teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who among you will win???
Win?
That's right!  Allan, along with George  K and George A from Bare Knuckles &amp; Brass Tacks joins forces with Aaron Pritz and Cody Rivers of Simply Solving Cyber!

Together, this trifecta weighs in on the October bonanza that is Cybersecurity Awareness Month. While the month started to raise awareness for the general public, it’s now become an excuse for vendors to inundate infosec professionals' inboxes with inane messaging.

Introducing: The Cyber Community Month challenge!

Vendors: we’re challenging you to come up with campaigns that give back to the customer community rather than sending awareness spam.

Client-side practitioners: Show us how you engage local communities, volunteer at schools, help nonprofits, etc. to spread cyber knowledge!

We’re awarding prizes in November. Share your efforts on social media with the hashtag #CyberCommunityChallenge
Sponsored by our good friends at Entitle.
Entitle is how cloud-forward companies provide employees with granular and just-in-time access within their cloud infrastructure and SaaS applications.  Whether it's providing access to production for on-cal engineers or granting access to customer data when a support ticket is opened, Entitle easily integrates with your stack, offering self-serve access requests, instant visibility into your cloud entitlements and making user access reviews a breeze.  Learn more at <a href='https://entitle.io'>entitle.io</a>

thecyberranchpodcast.podbean.com/14d190e2-d922-3b6d-9439-e94b356ab46a

Warning: Some naughty language in this show, but well placed naughty language!
Challenge issued!!!! Allan has teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who ...

Warning: Some naughty language in this show, but well placed naughty language!
Challenge issued!!!! Allan has teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who among you will win???
Win?
That's right!  Allan, along with George  K and George A from Bare Knuckles &amp; Brass Tacks joins forces with Aaron Pritz and Cody Rivers of Simply Solving Cyber!Together, this trifecta weighs in on the October bonanza that is Cybersecurity Awareness Month. While the month started to raise awareness for the general public, it’s now become an excuse for vendors to inundate infosec professionals' inboxes with inane messaging.Introducing: The Cyber Community Month challenge!Vendors: we’re challenging you to come up with campaigns that give back to the customer community rather than sending awareness spam.Client-side practitioners: Show us how you engage local communities, volunteer at schools, help nonprofits, etc. to spread cyber knowledge!We’re awarding prizes in November. Share your efforts on social media with the hashtag #CyberCommunityChallenge
Sponsored by our good friends at Entitle.
Entitle is how cloud-forward companies provide employees with granular and just-in-time access within their cloud infrastructure and SaaS applications.  Whether it's providing access to production for on-cal engineers or granting access to customer data when a support ticket is opened, Entitle easily integrates with your stack, offering self-serve access requests, instant visibility into your cloud entitlements and making user access reviews a breeze.  Learn more at entitle.io

Cybersecurity Awareness Month CALL TO ACTION - The Podcast Trifecta!

In this episode, Terra Cooke, Cybersecurity Governance and Risk Compliance Manager at Boom Supersonic. She is also a huge advocate for black women in tech.
To begin, Terra shares that she has been in the cybersecurity field for 15 years. She shares how she got interested in the cybersecurity field as a young person in the dial-up days. From a very early age, she knew she wanted to be in tech. Her background is in network security and she earned a very early cybersecurity degree at college. Her first job out of college was as a Information Systems Security Engineer at the NSA. In 2014, she was offered an auditing position elsewhere, where she stayed for several years. One of her favorite things about auditing is seeing people experience their own “aha moments”. Then, Tara gives listeners an idea of what a typical day for her looks like. As a GRC, she is often wearing many different hats throughout the day.
Then, Terra shares that she refers to herself as a “magical girl” because she is always able to execute the tasks she is faced with. Within the boundaries around her, she does whatever it takes to execute a vision. We all have our own strengths and weaknesses and Terra’s happens to be executing. She loves to collect data to assist her in this execution. She is also inspired by the Black Girl Magic movement several years ago. Then, she normalized the idea of setting professional boundaries. One of the most important things for GRC professionals to avoid while evaluating vendors is to buy tools simply for the sake of buying them, and ending up with poor implementations. Next, she shares her own process for looking at new vendors. Before wrapping up, she identifies the needs within the cybersecurity industry. Simply put, we should all be treating each other as humans with mutual respect when speaking with vendors. Finally, our guest and hosts engage in a fun guessing game to reveal what career Terra would pursue outside of the cybersecurity marketing field.  
 
Links:
 
Follow Terra on <a href='https://www.linkedin.com/in/terra-cooke-24552918/'>LinkedIn</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/fb849314-01c5-3870-aa9c-808345e3225e

In this episode, Terra Cooke, Cybersecurity Governance and Risk Compliance Manager at Boom Supersonic. She is also a huge advocate for black women in tech.
To begin, Terra shares that she has been in the cybersecurity field for 15 years. She shares h...

In this episode, Terra Cooke, Cybersecurity Governance and Risk Compliance Manager at Boom Supersonic. She is also a huge advocate for black women in tech.
To begin, Terra shares that she has been in the cybersecurity field for 15 years. She shares how she got interested in the cybersecurity field as a young person in the dial-up days. From a very early age, she knew she wanted to be in tech. Her background is in network security and she earned a very early cybersecurity degree at college. Her first job out of college was as a Information Systems Security Engineer at the NSA. In 2014, she was offered an auditing position elsewhere, where she stayed for several years. One of her favorite things about auditing is seeing people experience their own “aha moments”. Then, Tara gives listeners an idea of what a typical day for her looks like. As a GRC, she is often wearing many different hats throughout the day.
Then, Terra shares that she refers to herself as a “magical girl” because she is always able to execute the tasks she is faced with. Within the boundaries around her, she does whatever it takes to execute a vision. We all have our own strengths and weaknesses and Terra’s happens to be executing. She loves to collect data to assist her in this execution. She is also inspired by the Black Girl Magic movement several years ago. Then, she normalized the idea of setting professional boundaries. One of the most important things for GRC professionals to avoid while evaluating vendors is to buy tools simply for the sake of buying them, and ending up with poor implementations. Next, she shares her own process for looking at new vendors. Before wrapping up, she identifies the needs within the cybersecurity industry. Simply put, we should all be treating each other as humans with mutual respect when speaking with vendors. Finally, our guest and hosts engage in a fun guessing game to reveal what career Terra would pursue outside of the cybersecurity marketing field.  
 
Links:
 
Follow Terra on LinkedIn.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Unveiling the Magic in Cybersecurity Marketing with Terra Cooke

Embrace the AI Revolution in Cybersecurity! Ron Eddings explores the dynamic world of AI, from cybersecurity automation to anomaly detection. Learn how AI is being used by practitioners and creators to stay one step ahead of the adversary and the competition
 
Impactful Moments
0:00 - Intro
1:35 - Origin into cybersecurity and automation
6:12 - What is Artificial Intelligence?
8:23 - Using AI to Classify Phishing Emails
11:32 - Descript and Claude2 to Summarize Content
17:54 - ChatGPT Advanced Data Analysis
21:41 - Top 4 AI Red Team Attacks
26:09 - Cybersecurity AI Disrupters
27:50 - Cybersecurity Creative Mastermind
 
Links:
Connect with Ron Eddings: https://www.linkedin.com/in/ronaldeddings/
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio.com
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord

HackerValleyStudio.podbean.com/9c3e842e-f4f4-331e-a36b-b4a71f5dff84

Embrace the AI Revolution in Cybersecurity! Ron Eddings explores the dynamic world of AI, from cybersecurity automation to anomaly detection. Learn how AI is being used by practitioners and creators to stay one step ahead of the adversary and the com...

Embrace the AI Revolution in Cybersecurity! Ron Eddings explores the dynamic world of AI, from cybersecurity automation to anomaly detection. Learn how AI is being used by practitioners and creators to stay one step ahead of the adversary and the competition
 
Impactful Moments
0:00 - Intro
1:35 - Origin into cybersecurity and automation
6:12 - What is Artificial Intelligence?
8:23 - Using AI to Classify Phishing Emails
11:32 - Descript and Claude2 to Summarize Content
17:54 - ChatGPT Advanced Data Analysis
21:41 - Top 4 AI Red Team Attacks
26:09 - Cybersecurity AI Disrupters
27:50 - Cybersecurity Creative Mastermind
 
Links:
Connect with Ron Eddings: https://www.linkedin.com/in/ronaldeddings/
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio.com
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord

AI Is the Tool Not the Toolbox

<ul><li>Nearly 43% of cyber-attacks are on small businesses.</li>
<li>82% of ransomware attacks were targeted at companies with less than 1000 employees.</li>
<li>61% of SMBs were the target of a Cyberattack in 2021.</li>
<li>37% of companies hit by ransomware had fewer than 100 employees.</li>
</ul>
And yet...
<ul><li>
36% of small businesses have no concern whatsoever about cyberattacks. Another 59% of small business owners who have no cybersecurity believe that their company is too minuscule to be targeted.
</li>
<li>
47% of businesses that have less than 50 employees don’t allocate any funds towards cybersecurity. While 51% of small businesses don’t utilize any IT security measures.
</li>
</ul>
The threat is real, but preparedness is not.  Join Allan and Georges Merchak as they tackle the nuances of protecting small organizations.  Georges is an industry veteran who has held many full-time practitioner roles, but also consulting roles.  Georges has served small business.
Together they address:
<ol><li>Vs. bigger businesses, what are the challenges and benefits for the small guys? Are there any benefits?</li>
<li>Is there value for a CISO to consult with these guys?</li>
<li>What is different about their attack surface?</li>
<li>So security is their least concern, and yet it sure seems like it should be a big concern. How do we educate them?</li>
<li>What’s the maturity rollout? There is no way you can tackle a small business’ entire cyber problem in one go…</li>
<li>What are the low-hanging fruit? Some very practical steps?</li>
</ol>Y'all enjoy!
Sponsored by our good friends at <a href='https://seraphicsecurity.com/'>Seraphic Security</a>.
Seraphic helps you defend your digital workplace with security and DLP for every browser and essential desktop apps like Microsoft Teams, Slack, Asana, and Notion. Protect against compromise and prevent data loss via the web with Seraphic.

thecyberranchpodcast.podbean.com/08db6075-c70c-3d4e-b951-3352dd85bf67

Nearly 43% of cyber-attacks are on small businesses.
82% of ransomware attacks were targeted at companies with less than 1000 employees.
61% of SMBs were the target of a Cyberattack in 2021.
37% of companies hit by ransomware had fewer than 100 emplo...

Nearly 43% of cyber-attacks are on small businesses.
82% of ransomware attacks were targeted at companies with less than 1000 employees.
61% of SMBs were the target of a Cyberattack in 2021.
37% of companies hit by ransomware had fewer than 100 employees.
And yet...

36% of small businesses have no concern whatsoever about cyberattacks. Another 59% of small business owners who have no cybersecurity believe that their company is too minuscule to be targeted.


47% of businesses that have less than 50 employees don’t allocate any funds towards cybersecurity. While 51% of small businesses don’t utilize any IT security measures.

The threat is real, but preparedness is not.  Join Allan and Georges Merchak as they tackle the nuances of protecting small organizations.  Georges is an industry veteran who has held many full-time practitioner roles, but also consulting roles.  Georges has served small business.
Together they address:
Vs. bigger businesses, what are the challenges and benefits for the small guys? Are there any benefits?
Is there value for a CISO to consult with these guys?
What is different about their attack surface?
So security is their least concern, and yet it sure seems like it should be a big concern. How do we educate them?
What’s the maturity rollout? There is no way you can tackle a small business’ entire cyber problem in one go…
What are the low-hanging fruit? Some very practical steps?
Y'all enjoy!
Sponsored by our good friends at Seraphic Security.
Seraphic helps you defend your digital workplace with security and DLP for every browser and essential desktop apps like Microsoft Teams, Slack, Asana, and Notion. Protect against compromise and prevent data loss via the web with Seraphic.

Protecting Small Organizations w/ Georges Merchak

In this episode, David Ebner, Founder of Content Workshop, joins Maria and Gianna to discuss the future of writing.
 
To begin, David offers his own thoughts on ChatGBT. Like any new form of technology, it is understandable that the initial launch of ChatGBT was met with hesitation. Simply put, ChatGBT is a language processing tool that works on probability. Davis sees it more as a muse than a replacement for genuine writing. Content Workshop, he explains, is a storytelling agency helping brands tell their stories to drive new business and leverage their goals. It has not been possible for them to leverage AI to help with their writing simply because AI is not able to convey empathy. Next, hear what storytelling means to David. What really makes storytelling a work of art is its ability to inspire connection and bring an audience to a place they were not at prior to reading the content. Every piece of content should entertain, elevate, and engage their audience in this exact order.
 
Shifting gears, David explains how engaging people makes for a loyal audience, and loyal audiences will think about your brand and look towards you for answers in times of need. It is so crucial to make content entertaining so that it doesn’t feel like a chore for audiences to read. Content workshop takes a unique approach in which they aim to embody the life of the individual, rather than the brand. What problem led them to the brand initially? How is the person's life better now that they have discovered the brand? A brand is not a color or logo, but rather what lives in the hearts and minds of the viewer. From a tone point of view, it’s important to have a brand identity and voice first. Finally, our guest and hosts engage in a fun guessing game to reveal what career David would pursue outside of the cybersecurity marketing field.
 
Links:
 
Follow David on <a href='https://www.linkedin.com/in/davidjebner?original_referer=https%3A%2F%2Fwww.google.com%2F'>LinkedIn</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/5fba241e-9d57-3c68-a745-3e611dcfdee7

In this episode, David Ebner, Founder of Content Workshop, joins Maria and Gianna to discuss the future of writing.
 
To begin, David offers his own thoughts on ChatGBT. Like any new form of technology, it is understandable that the initial launch of...

In this episode, David Ebner, Founder of Content Workshop, joins Maria and Gianna to discuss the future of writing.
 
To begin, David offers his own thoughts on ChatGBT. Like any new form of technology, it is understandable that the initial launch of ChatGBT was met with hesitation. Simply put, ChatGBT is a language processing tool that works on probability. Davis sees it more as a muse than a replacement for genuine writing. Content Workshop, he explains, is a storytelling agency helping brands tell their stories to drive new business and leverage their goals. It has not been possible for them to leverage AI to help with their writing simply because AI is not able to convey empathy. Next, hear what storytelling means to David. What really makes storytelling a work of art is its ability to inspire connection and bring an audience to a place they were not at prior to reading the content. Every piece of content should entertain, elevate, and engage their audience in this exact order.
 
Shifting gears, David explains how engaging people makes for a loyal audience, and loyal audiences will think about your brand and look towards you for answers in times of need. It is so crucial to make content entertaining so that it doesn’t feel like a chore for audiences to read. Content workshop takes a unique approach in which they aim to embody the life of the individual, rather than the brand. What problem led them to the brand initially? How is the person's life better now that they have discovered the brand? A brand is not a color or logo, but rather what lives in the hearts and minds of the viewer. From a tone point of view, it’s important to have a brand identity and voice first. Finally, our guest and hosts engage in a fun guessing game to reveal what career David would pursue outside of the cybersecurity marketing field.
 
Links:
 
Follow David on LinkedIn.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

ChatGPT vs storytelling with David Ebner

For this week's episode, we brought back a fan favorite Security Teams Can't Do It All. This episode features guest Rob Wood, CISO at CMS, who discusses the challenges of data silos in the workplace and the importance of supportive leadership.
 
Links:
Connect with our guest Rob Wood on <a href='https://www.linkedin.com/in/holycyberbatman/'>LinkedIn</a>
Join our creative mastermind and stand out as a cybersecurity professional:
<a href='https://www.patreon.com/hackervalleystudio.com'>https://www.patreon.com/hackervalleystudio.com</a>
Become a sponsor of the show to amplify your brand:
<a href='https://hackervalley.com/work-with-us/'>https://hackervalley.com/work-with-us/</a>
Love Hacker Valley Studio? Pick up some swag:
<a href='https://store.hackervalley.com'>https://store.hackervalley.com</a>
Continue the conversation by joining our Discord:
<a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a>

For this week's episode, we brought back a fan favorite Security Teams Can't Do It All. This episode features guest Rob Wood, CISO at CMS, who discusses the challenges of data silos in the workplace and the importance of supportive leadership.
 
Links:
Connect with our guest Rob Wood on <a href='https://www.linkedin.com/in/holycyberbatman/'>LinkedIn</a>
Join our creative mastermind and stand out as a cybersecurity professional:
<a href='https://www.patreon.com/hackervalleystudio.com'>https://www.patreon.com/hackervalleystudio.com</a>
Become a sponsor of the show to amplify your brand:
<a href='https://hackervalley.com/work-with-us/'>https://hackervalley.com/work-with-us/</a>
Love Hacker Valley Studio? Pick up some swag:
<a href='https://store.hackervalley.com'>https://store.hackervalley.com</a>
Continue the conversation by joining our Discord:
<a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a>

HackerValleyStudio.podbean.com/a8e65e47-3029-34ee-84b1-8d713c3b92cb

For this week's episode, we brought back a fan favorite Security Teams Can't Do It All. This episode features guest Rob Wood, CISO at CMS, who discusses the challenges of data silos in the workplace and the importance of supportive leadership.
 
Link...

For this week's episode, we brought back a fan favorite Security Teams Can't Do It All. This episode features guest Rob Wood, CISO at CMS, who discusses the challenges of data silos in the workplace and the importance of supportive leadership.
 
Links:
Connect with our guest Rob Wood on LinkedIn
Join our creative mastermind and stand out as a cybersecurity professional:
https://www.patreon.com/hackervalleystudio.com
Become a sponsor of the show to amplify your brand:
https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag:
https://store.hackervalley.com
Continue the conversation by joining our Discord:
https://hackervalley.com/discord

Security Teams Can’t Do It All with Rob Wood - REWIND

You know you're being watched, right?
Imagine for some reason you needed to bury a treasure where nobody would ever find it.  In today's society, how could you even do that?  How can you get from Point A to Point B without being observed or tracked in some way?
Did you know that you can be listened to through smart lightbulbs?
This episode features the infamous and always gracious Chris Roberts, back again on the 'Ranch during this LIVE! recording from the HIP Global 2023 conference in NYC.
Chris and Allan talk about these subjects and more in an eye-opening show about just how much folks can see you and hear you.
Join in and become just a little more paranoid...
Sponsored by our good friends at <a href='https://seraphicsecurity.com/'>Seraphic Security</a>.
Seraphic helps you defend your digital workplace with security and DLP for every browser and essential desktop apps like Microsoft Teams, Slack, Asana, and Notion. Protect against compromise and prevent data loss via the web with Seraphic.

thecyberranchpodcast.podbean.com/56a30c7d-902f-3e3e-b591-a728398d7b96

You know you're being watched, right?
Imagine for some reason you needed to bury a treasure where nobody would ever find it.  In today's society, how could you even do that?  How can you get from Point A to Point B without being observed or tracked i...

You know you're being watched, right?
Imagine for some reason you needed to bury a treasure where nobody would ever find it.  In today's society, how could you even do that?  How can you get from Point A to Point B without being observed or tracked in some way?
Did you know that you can be listened to through smart lightbulbs?
This episode features the infamous and always gracious Chris Roberts, back again on the 'Ranch during this LIVE! recording from the HIP Global 2023 conference in NYC.
Chris and Allan talk about these subjects and more in an eye-opening show about just how much folks can see you and hear you.
Join in and become just a little more paranoid...
Sponsored by our good friends at Seraphic Security.
Seraphic helps you defend your digital workplace with security and DLP for every browser and essential desktop apps like Microsoft Teams, Slack, Asana, and Notion. Protect against compromise and prevent data loss via the web with Seraphic.

Nowhere to Hide w/ Chris Roberts

Welcome to the dynamic cyber community where innovation and creativity intersect with cybersecurity expertise. We invite you to join in on a transformative experience through our Cyber Creative Mastermind. Unleash your creativity and harness the power of high-quality engaging content in the cybersecurity realm. Our monthly mastermind sessions are curated with intention and will provide you with actionable insights, expert guidance, and a supportive network of like-minded cyber creatives.

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Your contributions make our work possible. Thank you for supporting us!
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Executive Producers

Charles N

Executive Producer Since: Jan 19 2023

Christopher Cottrell

Executive Producer Since: Jan 19 2023

Francesco Cipollone

Executive Producer Since: Jan 17 2023

MJ Kaufmann

Executive Producer Since: Jan 11 2023

Perry Carpenter

Executive Producer Since: Jan 20 2023

William Lin

Executive Producer Since: Jan 20 2023

Tia Hopkins

Executive Producer Since: Feb 08 2023

Rusty Newton

Executive Producer Since: May 09 2023

Nick Fulks

Executive Producer Since: Jun 27 2023

Chad Freese

Executive Producer Since: Aug 25 2023