Allan takes the show on the road again, this time at his all-time favorite conference: CISO XC!
He asks a unique question of each guest, who represent a great deal of breadth in our industry:
<ul><li>Dave Belanger, CISO at Bestow Insurance - What is the most effective way to demonstrate and communicate security program progress to the board?</li>
<li>Tera Davis, CEO at CyberOne Security – How does a vendor forge relationships with a customer to be a strategic advisor and not just another vendor?</li>
<li>Andrew Woolen – Account Executive at Semperis – What do you wish CISOs knew about the vendor side of the fence?</li>
<li>Fred Clayton – Vice President Information Security at GI Alliance – What are you doing to develop talent in your teams?</li>
<li>Mickey Disabato – vCISO at Booz Allen Hamilton – What are the big differences between vCISO and CISO?</li>
<li>Alain Espinosa – Global Director Security Operations at Upbound Group – What is the one thing you would change in cybersecurity today?</li>
<li>Josh Kleen -  Enterprise Solutions Architect at Rubrik – As a vendor, how do you see your role in this whole “We’re here to fight the bad guys” thing?</li>
<li>Pat Benoit – Global CISO at Brinks – Why are you sleeping well?</li>
<li>Russell Swinney – CIO &amp; CISO at Infrastructure, Inc. – What is your secret for good staff retention?</li>
<li>Richard Weiss – CISO at AccentCare, Inc. – What are the most unusual, nontraditional cyber skills you have on your team?</li>
<li>Sam Baxter – Global CISO and Data Privacy Officer at AppSpace – What are your favorite sources for staying up to date in this industry?</li>
<li>Michael Anderson – CISO and Deputy CTO at Dallas Independent School District – Outside of the security space, there are inspirations to be had everywhere.  What is the one that has most inspired you in cybersecurity?</li>
</ul>
Y'all be good now!

thecyberranchpodcast.podbean.com/a9bd8164-09e3-36de-a732-1ea02b9643dc

Allan takes the show on the road again, this time at his all-time favorite conference: CISO XC!
He asks a unique question of each guest, who represent a great deal of breadth in our industry:
Dave Belanger, CISO at Bestow Insurance - What is the most...

Allan takes the show on the road again, this time at his all-time favorite conference: CISO XC!
He asks a unique question of each guest, who represent a great deal of breadth in our industry:
Dave Belanger, CISO at Bestow Insurance - What is the most effective way to demonstrate and communicate security program progress to the board?
Tera Davis, CEO at CyberOne Security – How does a vendor forge relationships with a customer to be a strategic advisor and not just another vendor?
Andrew Woolen – Account Executive at Semperis – What do you wish CISOs knew about the vendor side of the fence?
Fred Clayton – Vice President Information Security at GI Alliance – What are you doing to develop talent in your teams?
Mickey Disabato – vCISO at Booz Allen Hamilton – What are the big differences between vCISO and CISO?
Alain Espinosa – Global Director Security Operations at Upbound Group – What is the one thing you would change in cybersecurity today?
Josh Kleen -  Enterprise Solutions Architect at Rubrik – As a vendor, how do you see your role in this whole “We’re here to fight the bad guys” thing?
Pat Benoit – Global CISO at Brinks – Why are you sleeping well?
Russell Swinney – CIO &amp; CISO at Infrastructure, Inc. – What is your secret for good staff retention?
Richard Weiss – CISO at AccentCare, Inc. – What are the most unusual, nontraditional cyber skills you have on your team?
Sam Baxter – Global CISO and Data Privacy Officer at AppSpace – What are your favorite sources for staying up to date in this industry?
Michael Anderson – CISO and Deputy CTO at Dallas Independent School District – Outside of the security space, there are inspirations to be had everywhere.  What is the one that has most inspired you in cybersecurity?
Y'all be good now!

12 Questions for 12 Guests LIVE! at CISO XC

Apple

Google

Spotify

Amazon

Ride the cyber trails with one CISO (Allan Alford) and a diverse group of friends and experts who bring a human perspective to cybersecurity.

In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. 
To begin, Charles shares his background in running global marketing organizations. He even started a technology company during the dot-com boom time period. 
Then the group discusses a ton of CMO topics, including how CMOs fail and succeed at the role, and how Charles conducted 30 interviews (!!!) to land the company a superstar employee. 
Charles' best advice for marketers in security?
"If you can understand what the product does and how people use it, that will help you communicate with engineers and have credibility with customers. If you don't have this understanding, it’s really limiting."
 
Links:
 
Learn more about <a href='https://www.linkedin.com/in/charlesgold/'>Charles Gold.  </a>
More on <a href='http://www.cgold.marketing/blog/2023/11/25/golds-rules-hard-earned-lessons-from-a-25-year-career-as-a-tech-marketing-leader'>Gold's Rules</a>
Check out the Washington Post that Charles mentions <a href='https://www.washingtonpost.com/archive/business/1996/02/05/directory-service-lets-modem-do-the-walking/847e0a3c-bd46-4a2e-8410-be1b7acde4d4/'>here</a>.  
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. 
To begin, Charles shares his background in running global marketing organizations. He even started a technology company during the dot-com boom time period. 
Then the group discusses a ton of CMO topics, including how CMOs fail and succeed at the role, and how Charles conducted 30 interviews (!!!) to land the company a superstar employee. 
Charles' best advice for marketers in security?
"If you can understand what the product does and how people use it, that will help you communicate with engineers and have credibility with customers. If you don't have this understanding, it’s really limiting."
 
Links:
 
Learn more about <a href='https://www.linkedin.com/in/charlesgold/'>Charles Gold.  </a>
More on <a href='http://www.cgold.marketing/blog/2023/11/25/golds-rules-hard-earned-lessons-from-a-25-year-career-as-a-tech-marketing-leader'>Gold's Rules</a>
Check out the Washington Post that Charles mentions <a href='https://www.washingtonpost.com/archive/business/1996/02/05/directory-service-lets-modem-do-the-walking/847e0a3c-bd46-4a2e-8410-be1b7acde4d4/'>here</a>.  
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/a26b0a89-6065-3f5c-beb3-4825ecff85d6

In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. 
To begin, Charles shares his background in running global marketing organizations. He even started a technology comp...

In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. 
To begin, Charles shares his background in running global marketing organizations. He even started a technology company during the dot-com boom time period. 
Then the group discusses a ton of CMO topics, including how CMOs fail and succeed at the role, and how Charles conducted 30 interviews (!!!) to land the company a superstar employee. 
Charles' best advice for marketers in security?
"If you can understand what the product does and how people use it, that will help you communicate with engineers and have credibility with customers. If you don't have this understanding, it’s really limiting."
 
Links:
 
Learn more about Charles Gold.  
More on Gold's Rules
Check out the Washington Post that Charles mentions here.  
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

The Successes and Failures of Being a CMO with Charles Gold

In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

SaaS misconfigurations may be responsible for up to 63% of security incidents.
Do your SaaS applications have risky OAuth grants and misconfigurations? Let’s not find out.
We will unravel the complexities of OAuth and how attackers are using OAuth to move from one app to another. Our special guest Jaime Blasco, co-founder and CTO at Nudge Security, shares techniques to protect your SaaS apps and identify risky and malicious OAuth grants.
Are you ready to cover your SaaS and avoid finding yourself in the hot seat? 
 
Show some love to our sponsor Nudge Security and win a Steam Deck: https://www.nudgesecurity.com/steamdeck
 
Links:
Connect with Jamie Blasco:
https://www.linkedin.com/in/jaimeblasco/
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord

HackerValleyStudio.podbean.com/9fd0f146-06d5-344f-a11d-e06043cf0eef

SaaS misconfigurations may be responsible for up to 63% of security incidents.
Do your SaaS applications have risky OAuth grants and misconfigurations? Let’s not find out.
We will unravel the complexities of OAuth and how attackers are using OAuth to...

SaaS misconfigurations may be responsible for up to 63% of security incidents.
Do your SaaS applications have risky OAuth grants and misconfigurations? Let’s not find out.
We will unravel the complexities of OAuth and how attackers are using OAuth to move from one app to another. Our special guest Jaime Blasco, co-founder and CTO at Nudge Security, shares techniques to protect your SaaS apps and identify risky and malicious OAuth grants.
Are you ready to cover your SaaS and avoid finding yourself in the hot seat? 
 
Show some love to our sponsor Nudge Security and win a Steam Deck: https://www.nudgesecurity.com/steamdeck
 
Links:
Connect with Jamie Blasco:
https://www.linkedin.com/in/jaimeblasco/
Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord

Cover Your SaaS: Navigating OAuth and SaaS Security Challenges

We are Ron Eddings and Chris Cochran from the Hacker Valley Studio podcast. We explore the human condition to inspire peak performance in cybersecurity. Join us on our quest to find inspirational stories and knowledge to elevate ourselves and our communities.

Howdy, y'all!  Allan is taking this week off to spend time with family and to give thanks for all the wonderful things in his life - including y'all!
For those who don't track it, there is no Cyber Ranch Podcast four times  a year:
<ul><li>American Thanksgiving week</li>
<li>Christmas week</li>
<li>Black Hat week</li>
<li>RSA week</li>
</ul>
That gives Allan enough breaks throughout the year to preserve his sanity.
Y'all be good now!

thecyberranchpodcast.podbean.com/c20445ff-bce9-350f-8ad7-19bee960f73e

Howdy, y'all!  Allan is taking this week off to spend time with family and to give thanks for all the wonderful things in his life - including y'all!
For those who don't track it, there is no Cyber Ranch Podcast four times  a year:
American Thanksgiv...

Howdy, y'all!  Allan is taking this week off to spend time with family and to give thanks for all the wonderful things in his life - including y'all!
For those who don't track it, there is no Cyber Ranch Podcast four times  a year:
American Thanksgiving week
Christmas week
Black Hat week
RSA week
That gives Allan enough breaks throughout the year to preserve his sanity.
Y'all be good now!

American Thanksgiving Holiday

When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so much access to ridiculousness (memes, reaction videos, reviews, or TikTok hot takes), anything can be made funny. 
 
Which is why we are replaying:<a href='https://www.youtube.com/watch?v=aSkQby3boYw&amp;list=PLLj8jwUeIYnqlnAfd-iUdGlSSO-Uq-mFu'> It's Okay to Be Funny - Even in Marketing</a>, from CyberMarketingCon2021. A session by comedic wizard Tricia Howard, a.k.a. Tricia Kicks SaaS, Senior Technical Writer at Akamai Technologies. The session focuses on how to infuse humor into cybersecurity marketing. Tricia uses her background as a theater major and stand-up comedian turned marketer, diving into various joke formats, and emphasizing the importance of understanding the cybersecurity community.
 
Key points that Trisha discusses:
 
➡️ "Pun-liners" – a fusion of puns and one-liners.
➡️ Anatomy of a Joke, and Rule of Three – breaks the joke down into subject, setup, and punchline.
➡️ The popularity of memes in social media marketing and the need for quick turnaround due to meme time sensitivity.
➡️ Creativity and Adaptation – creativity in content creation and the adaptive repurposing of content across different platforms.
➡️ Legal Considerations – the importance of giving credit for borrowed content and being mindful of copyright issues.
➡️ ROI Measurement – Social media metrics, like impressions and engagement rates, are important for measuring the success of humorous content in marketing.
 
More great sessions at #CyberMarketingCon2023 <a href='https://www.cybermarketingconference.com/'>here</a>, see you in Texas! 🤠
Follow Tricia Kicks SaaS on <a href='https://www.linkedin.com/in/triciakickssaas/'>LinkedIn</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so much access to ridiculousness (memes, reaction videos, reviews, or TikTok hot takes), anything can be made funny. 
 
Which is why we are replaying:<a href='https://www.youtube.com/watch?v=aSkQby3boYw&amp;list=PLLj8jwUeIYnqlnAfd-iUdGlSSO-Uq-mFu'> It's Okay to Be Funny - Even in Marketing</a>, from CyberMarketingCon2021. A session by comedic wizard Tricia Howard, a.k.a. Tricia Kicks SaaS, Senior Technical Writer at Akamai Technologies. The session focuses on how to infuse humor into cybersecurity marketing. Tricia uses her background as a theater major and stand-up comedian turned marketer, diving into various joke formats, and emphasizing the importance of understanding the cybersecurity community.
 
Key points that Trisha discusses:
 
➡️ "Pun-liners" – a fusion of puns and one-liners.
➡️ Anatomy of a Joke, and Rule of Three – breaks the joke down into subject, setup, and punchline.
➡️ The popularity of memes in social media marketing and the need for quick turnaround due to meme time sensitivity.
➡️ Creativity and Adaptation – creativity in content creation and the adaptive repurposing of content across different platforms.
➡️ Legal Considerations – the importance of giving credit for borrowed content and being mindful of copyright issues.
➡️ ROI Measurement – Social media metrics, like impressions and engagement rates, are important for measuring the success of humorous content in marketing.
 
More great sessions at #CyberMarketingCon2023 <a href='https://www.cybermarketingconference.com/'>here</a>, see you in Texas! 🤠
Follow Tricia Kicks SaaS on <a href='https://www.linkedin.com/in/triciakickssaas/'>LinkedIn</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/fa7586ce-0e59-3c2a-9564-4ab24b4952f2

When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so m...

When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so much access to ridiculousness (memes, reaction videos, reviews, or TikTok hot takes), anything can be made funny. 
 
Which is why we are replaying: It's Okay to Be Funny - Even in Marketing, from CyberMarketingCon2021. A session by comedic wizard Tricia Howard, a.k.a. Tricia Kicks SaaS, Senior Technical Writer at Akamai Technologies. The session focuses on how to infuse humor into cybersecurity marketing. Tricia uses her background as a theater major and stand-up comedian turned marketer, diving into various joke formats, and emphasizing the importance of understanding the cybersecurity community.
 
Key points that Trisha discusses:
 
➡️ "Pun-liners" – a fusion of puns and one-liners.
➡️ Anatomy of a Joke, and Rule of Three – breaks the joke down into subject, setup, and punchline.
➡️ The popularity of memes in social media marketing and the need for quick turnaround due to meme time sensitivity.
➡️ Creativity and Adaptation – creativity in content creation and the adaptive repurposing of content across different platforms.
➡️ Legal Considerations – the importance of giving credit for borrowed content and being mindful of copyright issues.
➡️ ROI Measurement – Social media metrics, like impressions and engagement rates, are important for measuring the success of humorous content in marketing.
 
More great sessions at #CyberMarketingCon2023 here, see you in Texas! 🤠
Follow Tricia Kicks SaaS on LinkedIn.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

It’s Okay to Be Funny - Even in Marketing! Replay from CyberMarketingCon 2021

In this episode, host Ron Eddings speaks with Chris Hughes, President at Aquia, Cyber Innovation Fellow at CISA, and cybersecurity legend. Special guest, Chris Hughes, was initially inspired to build a personal brand through a desire to mend his weaknesses and highlight his strengths. However, LinkedIn offered a platform to display his growth and learning, leading to him amassing over 50,000 followers! In addition to sharing his story, Chris will emphasize tips on how to start your own personal brand.
 
Key Moments:
00:00 -Welcome 00:56 - Introducing Guest, Chris Hughes 
01:59 - Finding His Way to Cyber 
03:20 - Brand Building on LinkedIn 
05:19 - Power of Networking and Personal Branding 
11:32 - Be a Part of Cyber Creator Con! 
14:31 - The Impact of LinkedIn on Career Opportunities 
16:48 - The Art of Content Creation on LinkedIn 
20:16 - Cashing in on Career Capital 
22:05 - Advice for Building a Personal Brand
 
Links: 
Follow Chris on LinkedIn: 
<a href='https://www.linkedin.com/in/resilientcyber/'>https://www.linkedin.com/in/resilientcyber/ </a> 
Check out Chris’ Podcast: 
<a href='https://resilientcyber.substack.com/'>https://resilientcyber.substack.com/ </a> 
Join our creative mastermind and stand out as a cybersecurity professional: <a href='https://www.patreon.com/hackervalleystudio'>https://www.patreon.com/hackervalleystudio </a> 
Become a sponsor of the show to amplify your brand: <a href='https://hackervalley.com/work-with-us/'>https://hackervalley.com/work-with-us/ </a> 
Love Hacker Valley Studio? Pick up some swag: <a href='https://store.hackervalley.com'>https://store.hackervalley.com </a> 
Continue the conversation by joining our Discord: <a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a>

In this episode, host Ron Eddings speaks with Chris Hughes, President at Aquia, Cyber Innovation Fellow at CISA, and cybersecurity legend. Special guest, Chris Hughes, was initially inspired to build a personal brand through a desire to mend his weaknesses and highlight his strengths. However, LinkedIn offered a platform to display his growth and learning, leading to him amassing over 50,000 followers! In addition to sharing his story, Chris will emphasize tips on how to start your own personal brand.
 
Key Moments:
00:00 -Welcome 00:56 - Introducing Guest, Chris Hughes 
01:59 - Finding His Way to Cyber 
03:20 - Brand Building on LinkedIn 
05:19 - Power of Networking and Personal Branding 
11:32 - Be a Part of Cyber Creator Con! 
14:31 - The Impact of LinkedIn on Career Opportunities 
16:48 - The Art of Content Creation on LinkedIn 
20:16 - Cashing in on Career Capital 
22:05 - Advice for Building a Personal Brand
 
Links: 
Follow Chris on LinkedIn: 
<a href='https://www.linkedin.com/in/resilientcyber/'>https://www.linkedin.com/in/resilientcyber/ </a>
Check out Chris’ Podcast: 
<a href='https://resilientcyber.substack.com/'>https://resilientcyber.substack.com/ </a>
Join our creative mastermind and stand out as a cybersecurity professional: <a href='https://www.patreon.com/hackervalleystudio'>https://www.patreon.com/hackervalleystudio </a>
Become a sponsor of the show to amplify your brand: <a href='https://hackervalley.com/work-with-us/'>https://hackervalley.com/work-with-us/ </a>
Love Hacker Valley Studio? Pick up some swag: <a href='https://store.hackervalley.com'>https://store.hackervalley.com </a>
Continue the conversation by joining our Discord: <a href='https://hackervalley.com/discord'>https://hackervalley.com/discord</a>

HackerValleyStudio.podbean.com/791df754-9e51-3d71-bf5f-d66a040ef598

In this episode, host Ron Eddings speaks with Chris Hughes, President at Aquia, Cyber Innovation Fellow at CISA, and cybersecurity legend. Special guest, Chris Hughes, was initially inspired to build a personal brand through a desire to mend his weak...

In this episode, host Ron Eddings speaks with Chris Hughes, President at Aquia, Cyber Innovation Fellow at CISA, and cybersecurity legend. Special guest, Chris Hughes, was initially inspired to build a personal brand through a desire to mend his weaknesses and highlight his strengths. However, LinkedIn offered a platform to display his growth and learning, leading to him amassing over 50,000 followers! In addition to sharing his story, Chris will emphasize tips on how to start your own personal brand.
 
Key Moments:
00:00 -Welcome 00:56 - Introducing Guest, Chris Hughes 01:59 - Finding His Way to Cyber 03:20 - Brand Building on LinkedIn 05:19 - Power of Networking and Personal Branding 11:32 - Be a Part of Cyber Creator Con! 14:31 - The Impact of LinkedIn on Career Opportunities 16:48 - The Art of Content Creation on LinkedIn 20:16 - Cashing in on Career Capital 22:05 - Advice for Building a Personal Brand
 
Links: Follow Chris on LinkedIn: https://www.linkedin.com/in/resilientcyber/ Check out Chris’ Podcast: https://resilientcyber.substack.com/ Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/ Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord

Standing Out On LinkedIn as a Cybersecurity Professional with Chris Hughes

Warning, there might be some naughty language in this one!
The challenge was issued!!!! Allan teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who won???
"Won"?
That's right!  Allan, along with George  K and George A from Bare Knuckles &amp; Brass Tacks joined forces with Aaron Pritz and Cody Rivers of Simply Solving Cyber! 
 
Together, this trifecta of podcasters weighed in on the October bonanza that is Cybersecurity Awareness Month. While the month started humbly to raise awareness for the general public, it has now become an excuse for vendors to inundate infosec professionals' inboxes with inane messaging. 
 
Introducing: The Cyber Community Month challenge! 
 
Vendors: we challenged you to come up with campaigns that give back to the customer community rather than sending awareness spam. 
 
Client-side practitioners: We asked you to show us how you engage local communities, volunteer at schools, help nonprofits, etc. to spread cyber knowledge! 
 
This is the conclusion and awards ceremony!
Shout-outs to our winners, all of whom did something special for the community.
Carlos Guerrero (deserves special note as a truly committed community builder!)
Gerson Rodriguez
Guidepoint Security
Bugcrowd
Enjoy the show, and y'all be good now!

Warning, there might be some naughty language in this one!
The challenge was issued!!!! Allan teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who won???
"Won"?
That's right!  Allan, along with George  K and George A from Bare Knuckles &amp; Brass Tacks joined forces with Aaron Pritz and Cody Rivers of Simply Solving Cyber!

Together, this trifecta of podcasters weighed in on the October bonanza that is Cybersecurity Awareness Month. While the month started humbly to raise awareness for the general public, it has now become an excuse for vendors to inundate infosec professionals' inboxes with inane messaging.

Introducing: The Cyber Community Month challenge!

Vendors: we challenged you to come up with campaigns that give back to the customer community rather than sending awareness spam.

Client-side practitioners: We asked you to show us how you engage local communities, volunteer at schools, help nonprofits, etc. to spread cyber knowledge!

This is the conclusion and awards ceremony!
Shout-outs to our winners, all of whom did something special for the community.
Carlos Guerrero (deserves special note as a truly committed community builder!)
Gerson Rodriguez
Guidepoint Security
Bugcrowd
Enjoy the show, and y'all be good now!

thecyberranchpodcast.podbean.com/15541a89-f354-3c02-a5f7-a56a6d00945a

Warning, there might be some naughty language in this one!
The challenge was issued!!!! Allan teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who won???
"Won"?
Th...

Warning, there might be some naughty language in this one!
The challenge was issued!!!! Allan teamed up with TWO other podcasts to take on the insufferable marketing that floods the cybersecurity industry in the month of October! Who won???
"Won"?
That's right!  Allan, along with George  K and George A from Bare Knuckles &amp; Brass Tacks joined forces with Aaron Pritz and Cody Rivers of Simply Solving Cyber!Together, this trifecta of podcasters weighed in on the October bonanza that is Cybersecurity Awareness Month. While the month started humbly to raise awareness for the general public, it has now become an excuse for vendors to inundate infosec professionals' inboxes with inane messaging.Introducing: The Cyber Community Month challenge!Vendors: we challenged you to come up with campaigns that give back to the customer community rather than sending awareness spam.Client-side practitioners: We asked you to show us how you engage local communities, volunteer at schools, help nonprofits, etc. to spread cyber knowledge!This is the conclusion and awards ceremony!
Shout-outs to our winners, all of whom did something special for the community.
Carlos Guerrero (deserves special note as a truly committed community builder!)
Gerson Rodriguez
Guidepoint Security
Bugcrowd
Enjoy the show, and y'all be good now!

Cybersecurity Awareness Month CALL TO ACTION - The Conclusion!

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Amy Stokes Waters, Founder and Chief Executive Officer of Esc, joins Maria and Gianna to discuss cybersecurity escape rooms and marketing.
Amy starts off today’s episode by explaining how marketing teams use Esc for team building activities and they are given different scenarios with clues where they have to get the data back. They also have some phishing exercises where participants can have a video call with an AI bot. This is not only fun, but also teaches you more about the dangers of cybersecurity mistakes! Right now, Esc is only available for hire in the United Kingdom since this company has been rebranding, but they are discussing the idea of expanding. Amy started in sales and has been in the industry for a long time. She remembers going to a Reframe women’s technology conference in England and in one session, the speaker said, “Don't just do cool stuff, but actually tell people you are doing cool stuff.” This discussion changed her whole outlook and trajected her into the marketing realm. They talk about the importance of investing in yourself to grow professionally.
Next, Amy discusses the challenges in marketing including branding. If the branding looks nice, it is so much easier to sell the product, and the company looks more professional and established. The other challenge is how to be different and to not have the same cookie cutter messaging. Amy says if people don't know what service you are selling, then how will they ever buy it? You need to make it as easy as humanly possible to buy from you. Personality is also a critical aspect for being successful, and there needs to be faces associated with the brand as well. Marketing makes the brand, but the sales team has to be the people vocalizing that. Both marketing and sales have to work as one and need to align with each other. They also discuss their favorite words in marketing and how to push the envelope in the field. Finally, our guest and hosts engage in a fun guessing game to reveal what career Amy would pursue outside of the cybersecurity marketing field.
 
Links:
Learn more about <a href='https://www.linkedin.com/in/amystokeswaters/?originalSubdomain=uk'>Amy Stokes Waters.</a>
Keep up with Hacker Valley on<a href='https://hackervalley.com/'> </a><a href='https://hackervalley.com/'>our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Amy Stokes Waters, Founder and Chief Executive Officer of Esc, joins Maria and Gianna to discuss cybersecurity escape rooms and marketing.
Amy starts off today’s episode by explaining how marketing teams use Esc for team building activities and they are given different scenarios with clues where they have to get the data back. They also have some phishing exercises where participants can have a video call with an AI bot. This is not only fun, but also teaches you more about the dangers of cybersecurity mistakes! Right now, Esc is only available for hire in the United Kingdom since this company has been rebranding, but they are discussing the idea of expanding. Amy started in sales and has been in the industry for a long time. She remembers going to a Reframe women’s technology conference in England and in one session, the speaker said, “Don't just do cool stuff, but actually tell people you are doing cool stuff.” This discussion changed her whole outlook and trajected her into the marketing realm. They talk about the importance of investing in yourself to grow professionally.
Next, Amy discusses the challenges in marketing including branding. If the branding looks nice, it is so much easier to sell the product, and the company looks more professional and established. The other challenge is how to be different and to not have the same cookie cutter messaging. Amy says if people don't know what service you are selling, then how will they ever buy it? You need to make it as easy as humanly possible to buy from you. Personality is also a critical aspect for being successful, and there needs to be faces associated with the brand as well. Marketing makes the brand, but the sales team has to be the people vocalizing that. Both marketing and sales have to work as one and need to align with each other. They also discuss their favorite words in marketing and how to push the envelope in the field. Finally, our guest and hosts engage in a fun guessing game to reveal what career Amy would pursue outside of the cybersecurity marketing field.
 
Links:
Learn more about <a href='https://www.linkedin.com/in/amystokeswaters/?originalSubdomain=uk'>Amy Stokes Waters.</a>
Keep up with Hacker Valley on<a href='https://hackervalley.com/'> </a><a href='https://hackervalley.com/'>our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/e10f1bbd-000d-3367-af41-c33037ec8a98

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Amy Stokes Waters, Founder and Chief Executive Off...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Amy Stokes Waters, Founder and Chief Executive Officer of Esc, joins Maria and Gianna to discuss cybersecurity escape rooms and marketing.
Amy starts off today’s episode by explaining how marketing teams use Esc for team building activities and they are given different scenarios with clues where they have to get the data back. They also have some phishing exercises where participants can have a video call with an AI bot. This is not only fun, but also teaches you more about the dangers of cybersecurity mistakes! Right now, Esc is only available for hire in the United Kingdom since this company has been rebranding, but they are discussing the idea of expanding. Amy started in sales and has been in the industry for a long time. She remembers going to a Reframe women’s technology conference in England and in one session, the speaker said, “Don't just do cool stuff, but actually tell people you are doing cool stuff.” This discussion changed her whole outlook and trajected her into the marketing realm. They talk about the importance of investing in yourself to grow professionally.
Next, Amy discusses the challenges in marketing including branding. If the branding looks nice, it is so much easier to sell the product, and the company looks more professional and established. The other challenge is how to be different and to not have the same cookie cutter messaging. Amy says if people don't know what service you are selling, then how will they ever buy it? You need to make it as easy as humanly possible to buy from you. Personality is also a critical aspect for being successful, and there needs to be faces associated with the brand as well. Marketing makes the brand, but the sales team has to be the people vocalizing that. Both marketing and sales have to work as one and need to align with each other. They also discuss their favorite words in marketing and how to push the envelope in the field. Finally, our guest and hosts engage in a fun guessing game to reveal what career Amy would pursue outside of the cybersecurity marketing field.
 
Links:
Learn more about Amy Stokes Waters.
Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Exploring Escaping Rooms and Branding Challenges with Amy Stokes-Waters

Howdy, y’all, and welcome to The Cyber Ranch Podcast!  Our guest today is Evan Wolff, partner at Crowell &amp; Moring, and Allan's favorite cyber attorney.  Evan has led and managed 100s of investigations including cybersecurity, data breach, insider threats, security incidents and suspected terrorist incidents. Evan also teaches a class at Columbia University in New York City on “Great Hacks in Cybersecurity”.  Evan and Allan are good friends and Evan is friends with many other CISOs as well.  Evan has never lost sight of his cybersecurity roots, and is still worthy of the title “hacker”.  Evan is our go-to whenever the intersection of law and cybersecurity arises.  As such, he was the first one we thought of to chat about the latest SEC/SolarWinds situation.  Evan, thank you so much for coming on down to the ‘Ranch!
 
<ul><li>What kind of lawyer is Evan and why can he speak on this topic?</li>
<li>What does disclosure mean, how does this change disclosure?</li>
<li>What is the role of the CISO in all this?</li>
<li>Key Takeaways?</li>
<li>What countries do not have extradition treaties with the USA?  (Obviously a tongue in cheek question!)</li>
</ul>

thecyberranchpodcast.podbean.com/62fef931-99a3-325b-916d-26270281fa3f

Howdy, y’all, and welcome to The Cyber Ranch Podcast!  Our guest today is Evan Wolff, partner at Crowell &amp; Moring, and Allan's favorite cyber attorney.  Evan has led and managed 100s of investigations including cybersecurity, data breach, insider...

Howdy, y’all, and welcome to The Cyber Ranch Podcast!  Our guest today is Evan Wolff, partner at Crowell &amp; Moring, and Allan's favorite cyber attorney.  Evan has led and managed 100s of investigations including cybersecurity, data breach, insider threats, security incidents and suspected terrorist incidents. Evan also teaches a class at Columbia University in New York City on “Great Hacks in Cybersecurity”.  Evan and Allan are good friends and Evan is friends with many other CISOs as well.  Evan has never lost sight of his cybersecurity roots, and is still worthy of the title “hacker”.  Evan is our go-to whenever the intersection of law and cybersecurity arises.  As such, he was the first one we thought of to chat about the latest SEC/SolarWinds situation.  Evan, thank you so much for coming on down to the ‘Ranch!
 
What kind of lawyer is Evan and why can he speak on this topic?
What does disclosure mean, how does this change disclosure?
What is the role of the CISO in all this?
Key Takeaways?
What countries do not have extradition treaties with the USA?  (Obviously a tongue in cheek question!)

SEC/SolarWinds Legal Analysis w/ Evan Wolff

Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 
 
Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel every marketer in cybersecurity should know about: Marketing, Business, and Technical. Additionally, learn which categories marketers are particularly well-suited to leading and which ones make better sense to collaborate on with other teams like product, customer success, or sales engineers.
 
In this session:
 
<ul><li style="font-weight:400;">Cut through the competitive noise in cyber security!</li>
<li style="font-weight:400;">Learn the right teams for the proper competitive responsibilities!</li>
<li style="font-weight:400;">3 simple but powerful competitive analysis frameworks!</li>
</ul>
 
We have approximately 33 days until #<a href='https://www.cybermarketingconference.com/'>CyberMarketingCon2023</a>, held December 10-13! We can’t help but reminisce and replay some of the amazing sessions from previous conferences. This week’s episode is from CyberMarketingCon2022, with a session by Alex Babar, Vice President of Solutions at Brinqa. If you enjoy this session, you will enjoy this year’s lineup filled with education, the best speakers, hands-on workshops, and networking, networking, AND MORE networking!
 
More on #CyberMarketingCon2023 <a href='https://www.cybermarketingconference.com/'>here</a>, see you in Texas! 🤠
 
Be sure to watch a video version of this session<a href='https://www.youtube.com/watch?v=7dNjiOoYfN0&amp;list=PLLj8jwUeIYnrlOGR0Y0vkRvtoodd9zRjM&amp;index=26'> here.</a> 
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/4aadedb7-faf1-3e32-a651-f85951f696a1

Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 
 
Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel ...

Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 
 
Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel every marketer in cybersecurity should know about: Marketing, Business, and Technical. Additionally, learn which categories marketers are particularly well-suited to leading and which ones make better sense to collaborate on with other teams like product, customer success, or sales engineers.
 
In this session:
 
Cut through the competitive noise in cyber security!
Learn the right teams for the proper competitive responsibilities!
3 simple but powerful competitive analysis frameworks!
 
We have approximately 33 days until #CyberMarketingCon2023, held December 10-13! We can’t help but reminisce and replay some of the amazing sessions from previous conferences. This week’s episode is from CyberMarketingCon2022, with a session by Alex Babar, Vice President of Solutions at Brinqa. If you enjoy this session, you will enjoy this year’s lineup filled with education, the best speakers, hands-on workshops, and networking, networking, AND MORE networking!
 
More on #CyberMarketingCon2023 here, see you in Texas! 🤠
 
Be sure to watch a video version of this session here. 
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

3 Types of Competitive Intelligence All Cybersecurity Marketers Should Know! Replay from CyberMarketingCon 2022

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