In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!
 
Key Takeaways:
01:27  Seth’s bio - from screen writing to marketing 
06:25  Why product marketing?
07:59  What’s your motivation? 
09:41  Alignment and role clarity
13:21  Decision making  - who’s responsible?
15:30  Communication is key
21:04  Working with strong personalities 
22:55 Seth’s favorite film!
 
Links:
Stay in touch with Seth on <a href='https://twitter.com/SoCalledSeth'>Twitter</a> and <a href='https://www.linkedin.com/in/sethgoldhammer/'>LinkedIn</a>, and check out his favorite film, <a href='https://www.youtube.com/watch?v=9l-ViOOFH-s'>Apocalypse Now</a>, as well as the <a href='https://en.wikipedia.org/wiki/Responsibility_assignment_matrix'>RACI matrix</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!
 
Key Takeaways:
01:27  Seth’s bio - from screen writing to marketing 
06:25  Why product marketing?
07:59  What’s your motivation? 
09:41  Alignment and role clarity
13:21  Decision making  - who’s responsible?
15:30  Communication is key
21:04  Working with strong personalities 
22:55 Seth’s favorite film!
 
Links:
Stay in touch with Seth on <a href='https://twitter.com/SoCalledSeth'>Twitter</a> and <a href='https://www.linkedin.com/in/sethgoldhammer/'>LinkedIn</a>, and check out his favorite film, <a href='https://www.youtube.com/watch?v=9l-ViOOFH-s'>Apocalypse Now</a>, as well as the <a href='https://en.wikipedia.org/wiki/Responsibility_assignment_matrix'>RACI matrix</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/07f8eb62-2ca0-3824-a914-6d99f2682920

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential...

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!
 
Key Takeaways:
01:27  Seth’s bio - from screen writing to marketing 
06:25  Why product marketing?
07:59  What’s your motivation? 
09:41  Alignment and role clarity
13:21  Decision making  - who’s responsible?
15:30  Communication is key
21:04  Working with strong personalities 
22:55 Seth’s favorite film!
 
Links:
Stay in touch with Seth on Twitter and LinkedIn, and check out his favorite film, Apocalypse Now, as well as the RACI matrix
Connect with Gianna on LinkedIn 
Connect with Maria on LinkedIn 
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out  Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast

No Product Marketing Alignment, No Strategy! With Seth Goldhammer

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?