In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at <a href='https://www.soterosoft.com/'>Sotero</a>, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for crafting a newsworthy story, and ways to improve your relationship with reporters and news outlets. Lastly, Sonia shares her thoughts on HARO’s usefulness and her philosophy on getting the most out of your content. 
 
Guest Bio:
Sonia Awan is a seasoned Public Relations professional with over 19 years of experience in technology PR specializing in cyber security. With a degree in Journalism, Sonia has been working with companies in the US and abroad, bringing focus into branding and visibility. She is the principal at <a href='https://outbloompr.net/'>Outbloom PR</a>.
 
Links
Check out Sonia’s fireside chat <a href='https://cybersecuritymarketingsociety.com/pr-best-practices-for-small-medium-cybersecurity-companies/'>here</a> and visit the Haro <a href='https://www.helpareporter.com/'>website</a>
Stay in touch with Sonia Awan on <a href='https://www.linkedin.com/in/outbloompr/'>LinkedIn</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>.

breaking-through-cyber-marketing.podbean.com/affe4616-5ab8-3f4b-b66f-e210494f1a33

In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for ...

In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for crafting a newsworthy story, and ways to improve your relationship with reporters and news outlets. Lastly, Sonia shares her thoughts on HARO’s usefulness and her philosophy on getting the most out of your content. 
 
Guest Bio:
Sonia Awan is a seasoned Public Relations professional with over 19 years of experience in technology PR specializing in cyber security. With a degree in Journalism, Sonia has been working with companies in the US and abroad, bringing focus into branding and visibility. She is the principal at Outbloom PR.
 
Links
Check out Sonia’s fireside chat here and visit the Haro website
Stay in touch with Sonia Awan on LinkedIn
Connect with Gianna on LinkedIn 
Connect with Maria on LinkedIn 
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out  Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast.

Mastering Public Relations In Cybersecurity with Sonia Awan

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?