In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and incentives can help educate your sales team on the MQL process, and their tips for rolling out an account based marketing strategy. Lastly, Maria takes a moment to gab about her love of food. 
 
Key Takeaways
00:42  Maria’s bio
01:19  Why Maria loves sales alignment 
02:24  The “ideal” sales person
04:15  Goals and KPI alignment
06:31  Mindset and tactical tips 
09:25  Being patient and flexible
12:17  Communication, documentation and incentives 
18:14  Do BDRs belong in marketing or sales?
23:22  ABM steps and strategy
27:49  Asking the right questions
30:30  Dishing out marketing tips & good food
 
Links:
Check out and download Maria's <a href='https://f.hubspotusercontent40.net/hubfs/9445447/Marketing%20Performance%20&%20Pipeline%20%5BTEMPLATE%5D%20(Please%20make%20a%20copy).xlsx'>Pipeline Spreadsheet</a> and <a href='https://f.hubspotusercontent40.net/hubfs/9445447/Sales%20&%20Marketing%20SLA%20Template%20(Please%20make%20a%20copy).docx'>SLA Template</a>!
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/5926cd04-989c-3474-8d30-7d90ab243071

In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication a...

In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and incentives can help educate your sales team on the MQL process, and their tips for rolling out an account based marketing strategy. Lastly, Maria takes a moment to gab about her love of food. 
 
Key Takeaways
00:42  Maria’s bio
01:19  Why Maria loves sales alignment 
02:24  The “ideal” sales person
04:15  Goals and KPI alignment
06:31  Mindset and tactical tips 
09:25  Being patient and flexible
12:17  Communication, documentation and incentives 
18:14  Do BDRs belong in marketing or sales?
23:22  ABM steps and strategy
27:49  Asking the right questions
30:30  Dishing out marketing tips & good food
 
Links:
Check out and download Maria's Pipeline Spreadsheet and SLA Template!
Connect with Gianna on LinkedIn 
Connect with Maria on LinkedIn 
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out  Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast

Maria & Gianna on Sales Alignment

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?