“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your personal brand is just as important as building the company’s, and the best ways to position your marketing to the CISO community. Lastly, Allan shares his philosophy on meeting customers where their challenges are and acknowledging your competition. 
If you enjoyed our guest as much as we did, be sure to check out his show, <a href='https://hackervalley.com/show/cyberranch/'>The Cyber Ranch Podcast</a>
 
Guest Bio:
With 20+ years in information security, Allan Alford has served as CISO four times in three industries. Alford parlayed an IT career into a product security career and then ultimately fused the two disciplines. Alford gives back to the security community via The Cyber Ranch Podcast and by authoring articles and speaking at conferences.
 
Links
Follow<a href='https://allanalford.com/'> Allan Alford</a> on<a href='https://linkedin.com/in/allanalford'> LinkedIn</a> and<a href='https://twitter.com/AllanAlfordinTX'> Twitter</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your personal brand is just as important as building the company’s, and the best ways to position your marketing to the CISO community. Lastly, Allan shares his philosophy on meeting customers where their challenges are and acknowledging your competition. 
If you enjoyed our guest as much as we did, be sure to check out his show, <a href='https://hackervalley.com/show/cyberranch/'>The Cyber Ranch Podcast</a>
 
Guest Bio:
With 20+ years in information security, Allan Alford has served as CISO four times in three industries. Alford parlayed an IT career into a product security career and then ultimately fused the two disciplines. Alford gives back to the security community via The Cyber Ranch Podcast and by authoring articles and speaking at conferences.
 
Links
Follow<a href='https://allanalford.com/'> Allan Alford</a> on<a href='https://linkedin.com/in/allanalford'> LinkedIn</a> and<a href='https://twitter.com/AllanAlfordinTX'> Twitter</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/f4c2e450-2b0d-3f67-b2a1-7333c24d6da3

“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of...

“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your personal brand is just as important as building the company’s, and the best ways to position your marketing to the CISO community. Lastly, Allan shares his philosophy on meeting customers where their challenges are and acknowledging your competition. 
If you enjoyed our guest as much as we did, be sure to check out his show, The Cyber Ranch Podcast
 
Guest Bio:
With 20+ years in information security, Allan Alford has served as CISO four times in three industries. Alford parlayed an IT career into a product security career and then ultimately fused the two disciplines. Alford gives back to the security community via The Cyber Ranch Podcast and by authoring articles and speaking at conferences.
 
Links
Follow Allan Alford on LinkedIn and Twitter
Connect with Gianna on LinkedIn
Connect with Maria on LinkedIn 
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out  Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast

Humanizing Your Cybersecurity Marketing with Allan Alford

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?