In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started. 
 
Key takeaways:
00.34  Bio
03:13  The qualitative research process
05:19  Participant sourcing and engagement
08:00  Will there be food?! - Gianna has to know!
08:48  Remote focus groups 
10:03  Qualitative Vs. Quantitative research
12:20  Company support buy-in
15:54  Is there an ideal time?
18:23  Focused driven research
21:15  Focus groups 101
25:21  Stay in touch with Joanna!
 
Read the blog wrap-up and get more resources from this episode <a href='https://cybersecuritymarketingsociety.com/how-to-kickoff-research-programs-with-joanna-jones/'>here</a>
Stay in touch with Joanna Jones on <a href='https://twitter.com/InterQResearch'>Twitter</a> and <a href='https://www.linkedin.com/in/joanna-jones-54686425/'>LinkedIn</a>, and at <a href='https://interq-research.com/'>InterQ</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started. 
 
Key takeaways:
00.34  Bio
03:13  The qualitative research process
05:19  Participant sourcing and engagement
08:00  Will there be food?! - Gianna has to know!
08:48  Remote focus groups 
10:03  Qualitative Vs. Quantitative research
12:20  Company support buy-in
15:54  Is there an ideal time?
18:23  Focused driven research
21:15  Focus groups 101
25:21  Stay in touch with Joanna!

Read the blog wrap-up and get more resources from this episode <a href='https://cybersecuritymarketingsociety.com/how-to-kickoff-research-programs-with-joanna-jones/'>here</a>
Stay in touch with Joanna Jones on <a href='https://twitter.com/InterQResearch'>Twitter</a> and <a href='https://www.linkedin.com/in/joanna-jones-54686425/'>LinkedIn</a>, and at <a href='https://interq-research.com/'>InterQ</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/80d0742f-2e0d-3fa6-9c8b-746db534c4ae

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can tak...

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started. 
 
Key takeaways:
00.34  Bio
03:13  The qualitative research process
05:19  Participant sourcing and engagement
08:00  Will there be food?! - Gianna has to know!
08:48  Remote focus groups 
10:03  Qualitative Vs. Quantitative research
12:20  Company support buy-in
15:54  Is there an ideal time?
18:23  Focused driven research
21:15  Focus groups 101
25:21  Stay in touch with Joanna!
Read the blog wrap-up and get more resources from this episode here
Stay in touch with Joanna Jones on Twitter and LinkedIn, and at InterQ
Connect with Gianna on LinkedIn 
Connect with Maria on LinkedIn 
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast

How To Kickoff Research Programs with Joanna Jones

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?