In this episode, the hosts are joined by Deidre Frith, the Director of Marketing at Real Time IT. With over 15 years of experience in marketing, Deidre is a one-stop shop for all things creative, social media, graphic design, and PR. She is known for her innovative and humorous marketing campaigns that have garnered attention and success for her company.
 
The episode opens with a discussion of the success of the funny commercial campaign that Deidre created for her company, as well as her approach to cybersecurity marketing.
Deidre also shares insights into the idea and execution behind the campaign, and the results it has achieved, and emphasizes why word-of-mouth marketing is still so important. She also talks about her team and the challenges of tracking ROI for traditional media. 
 
Lastly, Deidre dives into her cybersecurity awareness initiatives that include a quarterly poster campaign and a dedicated cybersecurity website. 
 
The hosts close this episode with our favorite game where Gianna and Maria guess what Deidre would be doing if she wasn't in marketing. Who wins this time? All bets are on the table!
Links:
Follow Deidre on <a href='https://www.linkedin.com/in/dpfrith/'>LinkedIn</a>
Check out Hey Y’all Wraps on <a href='https://www.linkedin.com/company/heyyallwraps/'>LinkedIn</a>
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/85e25c8c-5670-3758-a547-e884e283c68e

In this episode, the hosts are joined by Deidre Frith, the Director of Marketing at Real Time IT. With over 15 years of experience in marketing, Deidre is a one-stop shop for all things creative, social media, graphic design, and PR. She is known for...

In this episode, the hosts are joined by Deidre Frith, the Director of Marketing at Real Time IT. With over 15 years of experience in marketing, Deidre is a one-stop shop for all things creative, social media, graphic design, and PR. She is known for her innovative and humorous marketing campaigns that have garnered attention and success for her company.
 
The episode opens with a discussion of the success of the funny commercial campaign that Deidre created for her company, as well as her approach to cybersecurity marketing.
Deidre also shares insights into the idea and execution behind the campaign, and the results it has achieved, and emphasizes why word-of-mouth marketing is still so important. She also talks about her team and the challenges of tracking ROI for traditional media. 
 
Lastly, Deidre dives into her cybersecurity awareness initiatives that include a quarterly poster campaign and a dedicated cybersecurity website. 
 
The hosts close this episode with our favorite game where Gianna and Maria guess what Deidre would be doing if she wasn't in marketing. Who wins this time? All bets are on the table!
Links:
Follow Deidre on LinkedIn
Check out Hey Y’all Wraps on LinkedIn
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

How to Have a Successful Funny Cybersecurity Campaign with Deidre Frith

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?