Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Travel Channel! As the Media Producer, Joshua and his team put a twist on marketing at Beyond Identity and he shares some tips that you won’t want to miss. This is also the record number of times the word “corn” has appeared in an episode here: tune in to find out why! Hint: it has to do with creative marketing.
 
Timecoded Guide:
[04:21] Applying an acting background to marketing 
[06:59] How to sell a product with a story
[11:05] Tips on pitching story ideas
[14:29] Things learned while catering to a cybersecurity audience
[25:47] Advice for companies taking on creatives
----------
Links:
Spend some time with Joshua on <a href='https://twitter.com/joshwadam'>Twitter</a>.
Check out Joshua’s <a href='https://www.barnesandnoble.com/w/keep-sweet-joshua-gonzales/1142805929'>memoir</a>! 
Tune in to Joshua’s <a href='https://podcasts.apple.com/us/podcast/keep-sweet-the-positive-world-podcast/id1552972021'>podcast</a>.
<a href='https://newyorktheater.me/2019/07/27/midsummer-a-banquet-review-shortened-shakespeare-and-finger-food-via-third-rail-projects/'>Pictures</a> of Joshua performing Midsummer Night’s Dream on broadway.
Joshua and his team’s latest cyber ad <a href='https://www.linkedin.com/feed/update/urn:li:activity:7018579298768891904/'>music video</a>.
Visit Beyond Identity on <a href='https://www.linkedin.com/company/beyond-identity-inc/'>LinkedIn</a> and <a href='https://twitter.com/beyondidentity'>Twitter</a> and on their <a href='https://www.beyondidentity.com/'>website</a>.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/0243a756-d3a6-3975-b9aa-1ef4180f932a

Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Trave...

Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Travel Channel! As the Media Producer, Joshua and his team put a twist on marketing at Beyond Identity and he shares some tips that you won’t want to miss. This is also the record number of times the word “corn” has appeared in an episode here: tune in to find out why! Hint: it has to do with creative marketing.
 
Timecoded Guide:
[04:21] Applying an acting background to marketing 
[06:59] How to sell a product with a story
[11:05] Tips on pitching story ideas
[14:29] Things learned while catering to a cybersecurity audience
[25:47] Advice for companies taking on creatives
----------
Links:
Spend some time with Joshua on Twitter.
Check out Joshua’s memoir! 
Tune in to Joshua’s podcast.
Pictures of Joshua performing Midsummer Night’s Dream on broadway.
Joshua and his team’s latest cyber ad music video.
Visit Beyond Identity on LinkedIn and Twitter and on their website.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

From Broadway to B2B with Joshua Gonzalez

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?