In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space for over 15 years, starting in a small startup that got acquired twice and ultimately became part of Dell Software Group, before joining Zscaler as employee 240, and now the company has almost 6,000 employees globally. She explains that field marketing, which she started doing at Zscaler, is not just about planning events but driving campaign execution in-region, focusing on account engagement, and landing campaigns from corporate marketing. Michelle discusses the misconception about field marketing being solely administrative and event planning, and how her role has evolved to encompass much more. 
 
Michelle talks about the importance of aligning with the sales team and building relationships with them to drive business value. She explains that it is essential to understand the sales team's objectives, pain points, accounts, and personas to align marketing plans with them. She also emphasizes the significance of tracking data to measure the success of field marketing programs. Michelle shares her journey of transitioning from being a marketer who focused on lead generation to a marketer who aligned with the sales team's goals of revenue and pipeline creation. Michelle also highlights the significance of partner ecosystems, and she talks about how Zscaler has a large partner ecosystem, including strategic alliance partners, service providers, and system integrators. She emphasizes the need for a strategic approach to partner marketing that involves sales leadership alignment, account mapping, messaging, and training. Michelle concludes that a better-together story with partners that focuses on bettering the customer experience is a powerful message.
 
 

Follow Michelle on <a href='https://www.linkedin.com/in/michelleradlowski/'>LinkedIn</a>
<a href='https://www.zscaler.com/blogs/zscaler-life/day-cloud-education-and-entertainment-good-cause'>The Concert in the Clouds</a>
<a href='https://firstdescents.org/'>Michelle’s Non-profit Experience</a>
Keep up with Hacker Valley on<a href='https://hackervalley.com'> our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space for over 15 years, starting in a small startup that got acquired twice and ultimately became part of Dell Software Group, before joining Zscaler as employee 240, and now the company has almost 6,000 employees globally. She explains that field marketing, which she started doing at Zscaler, is not just about planning events but driving campaign execution in-region, focusing on account engagement, and landing campaigns from corporate marketing. Michelle discusses the misconception about field marketing being solely administrative and event planning, and how her role has evolved to encompass much more. 
 
Michelle talks about the importance of aligning with the sales team and building relationships with them to drive business value. She explains that it is essential to understand the sales team's objectives, pain points, accounts, and personas to align marketing plans with them. She also emphasizes the significance of tracking data to measure the success of field marketing programs. Michelle shares her journey of transitioning from being a marketer who focused on lead generation to a marketer who aligned with the sales team's goals of revenue and pipeline creation. Michelle also highlights the significance of partner ecosystems, and she talks about how Zscaler has a large partner ecosystem, including strategic alliance partners, service providers, and system integrators. She emphasizes the need for a strategic approach to partner marketing that involves sales leadership alignment, account mapping, messaging, and training. Michelle concludes that a better-together story with partners that focuses on bettering the customer experience is a powerful message.



Follow Michelle on <a href='https://www.linkedin.com/in/michelleradlowski/'>LinkedIn</a>
<a href='https://www.zscaler.com/blogs/zscaler-life/day-cloud-education-and-entertainment-good-cause'>The Concert in the Clouds</a>
<a href='https://firstdescents.org/'>Michelle’s Non-profit Experience</a>
Keep up with Hacker Valley on<a href='https://hackervalley.com'> our website</a>,<a href='https://www.linkedin.com/company/hackervalleystudio/'> LinkedIn</a>,<a href='https://www.instagram.com/hackervalleymedia/'> Instagram</a>, and<a href='https://twitter.com/TheHackerValley'> Twitter</a>.
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/0c588701-9f84-3729-ac46-39c60138e586

In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space f...

In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space for over 15 years, starting in a small startup that got acquired twice and ultimately became part of Dell Software Group, before joining Zscaler as employee 240, and now the company has almost 6,000 employees globally. She explains that field marketing, which she started doing at Zscaler, is not just about planning events but driving campaign execution in-region, focusing on account engagement, and landing campaigns from corporate marketing. Michelle discusses the misconception about field marketing being solely administrative and event planning, and how her role has evolved to encompass much more. 
 
Michelle talks about the importance of aligning with the sales team and building relationships with them to drive business value. She explains that it is essential to understand the sales team's objectives, pain points, accounts, and personas to align marketing plans with them. She also emphasizes the significance of tracking data to measure the success of field marketing programs. Michelle shares her journey of transitioning from being a marketer who focused on lead generation to a marketer who aligned with the sales team's goals of revenue and pipeline creation. Michelle also highlights the significance of partner ecosystems, and she talks about how Zscaler has a large partner ecosystem, including strategic alliance partners, service providers, and system integrators. She emphasizes the need for a strategic approach to partner marketing that involves sales leadership alignment, account mapping, messaging, and training. Michelle concludes that a better-together story with partners that focuses on bettering the customer experience is a powerful message.

Follow Michelle on LinkedIn
The Concert in the Clouds
Michelle’s Non-profit Experience
Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Driving Business Value Through Field Marketing with Michelle Radlowski

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?