This week, <a href='https://www.hushly.com/solution-cybersecurity-marketing/'>Hushly</a> CMO <a href='https://www.linkedin.com/in/jamesbkessinger/'>James Kessinger</a> joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
About James: James Kessinger has been the CMO at Hushly over the past 5 years.  He’s expanded his responsibilities and taken on the title of COO with overarching responsibilities for Marketing, Customer Success, Sales, Partnerships, and Revenue Operations. James has built a 20+ year career working at global enterprise technology companies in hardware, software, security, virtualization, SaaS and Cloud. He has held leadership and executive roles across marketing functions such as brand, demand generation, corporate marketing, digital marketing, segment marketing, product marketing, services marketing, along with field and partner marketing where he has led both large marketing organizations and smaller teams.  
Connect with James on LinkedIn: <a href='https://www.linkedin.com/in/jamesbkessinger/'>https://www.linkedin.com/in/jamesbkessinger/</a>
Reach out at james [at] hushly.com 
Grab the Hushly cybersecurity marketing report, and learn more about how Hushly helps marketers improve demand generation and ABM results: <a href='https://www.hushly.com/solution-cybersecurity-marketing/'>https://www.hushly.com/solution-cybersecurity-marketing/</a> 
Learn about the Cybersecurity Marketing Society Party for Marketers at RSAC2023 here:<a href='https://cybersecuritymarketingsociety.com/event/party-rsa-2023/'> https://cybersecuritymarketingsociety.com/event/party-rsa-2023/</a>
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/18a933dc-41eb-3ec1-ab66-a800fc147871

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
About James: James Kessinger has been the CMO at Hushly over the past 5 years.  He’s expanded his responsibilities and taken on the title of COO with overarching responsibilities for Marketing, Customer Success, Sales, Partnerships, and Revenue Operations. James has built a 20+ year career working at global enterprise technology companies in hardware, software, security, virtualization, SaaS and Cloud. He has held leadership and executive roles across marketing functions such as brand, demand generation, corporate marketing, digital marketing, segment marketing, product marketing, services marketing, along with field and partner marketing where he has led both large marketing organizations and smaller teams.  
Connect with James on LinkedIn: https://www.linkedin.com/in/jamesbkessinger/
Reach out at james [at] hushly.com 
Grab the Hushly cybersecurity marketing report, and learn more about how Hushly helps marketers improve demand generation and ABM results: https://www.hushly.com/solution-cybersecurity-marketing/ 
Learn about the Cybersecurity Marketing Society Party for Marketers at RSAC2023 here: https://cybersecuritymarketingsociety.com/event/party-rsa-2023/
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Creating Digital Experiences from Prospect to Upsell with James Kessinger, CMO at Hushly

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?