In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.  
 
Key takeaways:
00:40  Bio
02:10  Tyler’s 3 step approach for startup marketing
06:39  Remote working - communication is key!
09:54  Trust building and authentic leadership 
11:06  Establishing company culture remotely
13:43  Accountability and teamwork 
15:35  What’s in store for JupiterOne in 2022?!
18:18  Building community - foundation first  
22:54  Setting realistic expectations 
24:28  Spokespeople and “talking heads”
27:03  Favorite swag and the true Yeti mastermind
31:35  Product-led growth and establishing value
34:10  Social media, podcasting, and modern marketing models
35:41  Platforms - Youtube, Shopify, Slack, and the whole gambit!
39:01  Stay in touch with Tyler
 
See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript <a href='https://cybersecuritymarketingsociety.com/podcast-episode-1-building-trust-culture-and-communities-with-tyler-shields'>here </a>
 
Stay in touch with Tyler on <a href='https://twitter.com/txs'>Twitter</a> and <a href='https://www.linkedin.com/in/tylershields/'>LinkedIn</a>, and <a href='https://jupiterone.com/'>JupiterOne</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out more from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.  
 
Key takeaways:
00:40  Bio
02:10  Tyler’s 3 step approach for startup marketing
06:39  Remote working - communication is key!
09:54  Trust building and authentic leadership 
11:06  Establishing company culture remotely
13:43  Accountability and teamwork 
15:35  What’s in store for JupiterOne in 2022?!
18:18  Building community - foundation first  
22:54  Setting realistic expectations 
24:28  Spokespeople and “talking heads”
27:03  Favorite swag and the true Yeti mastermind
31:35  Product-led growth and establishing value
34:10  Social media, podcasting, and modern marketing models
35:41  Platforms - Youtube, Shopify, Slack, and the whole gambit!
39:01  Stay in touch with Tyler
 
See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript <a href='https://cybersecuritymarketingsociety.com/podcast-episode-1-building-trust-culture-and-communities-with-tyler-shields'>here </a>
 
Stay in touch with Tyler on <a href='https://twitter.com/txs'>Twitter</a> and <a href='https://www.linkedin.com/in/tylershields/'>LinkedIn</a>, and <a href='https://jupiterone.com/'>JupiterOne</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out more from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/24564964-0bbe-3451-8f62-b4a47c2b80d8

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, ho...

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.  
 
Key takeaways:
00:40  Bio
02:10  Tyler’s 3 step approach for startup marketing
06:39  Remote working - communication is key!
09:54  Trust building and authentic leadership 
11:06  Establishing company culture remotely
13:43  Accountability and teamwork 
15:35  What’s in store for JupiterOne in 2022?!
18:18  Building community - foundation first  
22:54  Setting realistic expectations 
24:28  Spokespeople and “talking heads”
27:03  Favorite swag and the true Yeti mastermind
31:35  Product-led growth and establishing value
34:10  Social media, podcasting, and modern marketing models
35:41  Platforms - Youtube, Shopify, Slack, and the whole gambit!
39:01  Stay in touch with Tyler
 
See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript here 
 
Stay in touch with Tyler on Twitter and LinkedIn, and JupiterOne
Connect with Gianna on LinkedIn 
Connect with Maria on LinkedIn 
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out more from Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast

Building Trust, Culture, and Communities with Tyler Shields

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?