This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michelle is the media coordinator. Together, they discuss communicating with SMEs, connecting experts in the field, and how they get everyone in their company involved with outreach through a curated media program. 
 
Timecoded Guide:
[06:09] Incentivizing SMEs and finding content
[10:46] The Media BARR Program
[14:12] Choosing content for the program
[18:43] Challenges met with the BARR program
[23:45] ROI on the Media BARR Program  
 

----------
Links:
Follow Claire on <a href='https://www.linkedin.com/in/clairemckenna98/'>LinkedIn</a>.
Spend some time with Michelle on <a href='https://twitter.com/MichelleRawlngs'>Twitter</a> and <a href='https://www.linkedin.com/in/michellerawlngs/'>LinkedIn</a>.
Visit BARR Advisory on <a href='https://www.linkedin.com/company/barradvisory/'>LinkedIn</a> and <a href='https://twitter.com/barradvisory'>Twitter</a>.
Check out the BARR Advisory <a href='https://www.barradvisory.com/'>website</a>
Go back and listen to our previous <a href='https://hackervalley.com/breaking-through-in-cybersecurity-marketing/recycling-and-marketing-brand-content-with-brittany-geronimo/'>episode</a> on recycling brand content.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michelle is the media coordinator. Together, they discuss communicating with SMEs, connecting experts in the field, and how they get everyone in their company involved with outreach through a curated media program. 
 
Timecoded Guide:
[06:09] Incentivizing SMEs and finding content
[10:46] The Media BARR Program
[14:12] Choosing content for the program
[18:43] Challenges met with the BARR program
[23:45] ROI on the Media BARR Program 


----------
Links:
Follow Claire on <a href='https://www.linkedin.com/in/clairemckenna98/'>LinkedIn</a>.
Spend some time with Michelle on <a href='https://twitter.com/MichelleRawlngs'>Twitter</a> and <a href='https://www.linkedin.com/in/michellerawlngs/'>LinkedIn</a>.
Visit BARR Advisory on <a href='https://www.linkedin.com/company/barradvisory/'>LinkedIn</a> and <a href='https://twitter.com/barradvisory'>Twitter</a>.
Check out the BARR Advisory <a href='https://www.barradvisory.com/'>website</a>
Go back and listen to our previous <a href='https://hackervalley.com/breaking-through-in-cybersecurity-marketing/recycling-and-marketing-brand-content-with-brittany-geronimo/'>episode</a> on recycling brand content.
Follow Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>.
Catch up with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a>.
Join the Cybersecurity Marketing Society on <a href='https://cybersecuritymarketingsociety.com'>our website</a>, and keep up with us on <a href='https://twitter.com/CyberMSociety'>Twitter</a>.

breaking-through-cyber-marketing.podbean.com/e84cafe9-31f0-37bf-94e2-8274faf5a71b

This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michel...

This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michelle is the media coordinator. Together, they discuss communicating with SMEs, connecting experts in the field, and how they get everyone in their company involved with outreach through a curated media program. 
 
Timecoded Guide:
[06:09] Incentivizing SMEs and finding content
[10:46] The Media BARR Program
[14:12] Choosing content for the program
[18:43] Challenges met with the BARR program
[23:45] ROI on the Media BARR Program 
----------
Links:
Follow Claire on LinkedIn.
Spend some time with Michelle on Twitter and LinkedIn.
Visit BARR Advisory on LinkedIn and Twitter.
Check out the BARR Advisory website
Go back and listen to our previous episode on recycling brand content.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Building A Media Program with Claire McKenna and Michelle Rawlings

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?