Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 
 
Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel every marketer in cybersecurity should know about: Marketing, Business, and Technical. Additionally, learn which categories marketers are particularly well-suited to leading and which ones make better sense to collaborate on with other teams like product, customer success, or sales engineers.
 
In this session:
 
<ul><li style="font-weight:400;">Cut through the competitive noise in cyber security!</li>
<li style="font-weight:400;">Learn the right teams for the proper competitive responsibilities!</li>
<li style="font-weight:400;">3 simple but powerful competitive analysis frameworks!</li>
</ul>
 
We have approximately 33 days until #<a href='https://www.cybermarketingconference.com/'>CyberMarketingCon2023</a>, held December 10-13! We can’t help but reminisce and replay some of the amazing sessions from previous conferences. This week’s episode is from CyberMarketingCon2022, with a session by Alex Babar, Vice President of Solutions at Brinqa. If you enjoy this session, you will enjoy this year’s lineup filled with education, the best speakers, hands-on workshops, and networking, networking, AND MORE networking!
 
More on #CyberMarketingCon2023 <a href='https://www.cybermarketingconference.com/'>here</a>, see you in Texas! 🤠
 
Be sure to watch a video version of this session<a href='https://www.youtube.com/watch?v=7dNjiOoYfN0&amp;list=PLLj8jwUeIYnrlOGR0Y0vkRvtoodd9zRjM&amp;index=26'> here.</a> 
Follow Gianna on<a href='https://www.linkedin.com/in/giannawhitver/'> LinkedIn</a>.
Catch up with Maria on<a href='https://www.linkedin.com/in/maria-vepa/'> LinkedIn</a>.
Join the Cybersecurity Marketing Society on<a href='https://cybersecuritymarketingsociety.com/'> our website</a>, and keep up with us on<a href='https://twitter.com/CyberMSociety'> Twitter</a>.

breaking-through-cyber-marketing.podbean.com/4aadedb7-faf1-3e32-a651-f85951f696a1

Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 
 
Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel ...

Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 
 
Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel every marketer in cybersecurity should know about: Marketing, Business, and Technical. Additionally, learn which categories marketers are particularly well-suited to leading and which ones make better sense to collaborate on with other teams like product, customer success, or sales engineers.
 
In this session:
 
Cut through the competitive noise in cyber security!
Learn the right teams for the proper competitive responsibilities!
3 simple but powerful competitive analysis frameworks!
 
We have approximately 33 days until #CyberMarketingCon2023, held December 10-13! We can’t help but reminisce and replay some of the amazing sessions from previous conferences. This week’s episode is from CyberMarketingCon2022, with a session by Alex Babar, Vice President of Solutions at Brinqa. If you enjoy this session, you will enjoy this year’s lineup filled with education, the best speakers, hands-on workshops, and networking, networking, AND MORE networking!
 
More on #CyberMarketingCon2023 here, see you in Texas! 🤠
 
Be sure to watch a video version of this session here. 
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

3 Types of Competitive Intelligence All Cybersecurity Marketers Should Know! Replay from CyberMarketingCon 2022

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?