Financial Independence & Freedom with Eddie Thomason

July 12, 2022 Hacker Valley Studio


Show Notes

Eddie Thomason, bestselling author, speaker, consultant, and creator of the Simply Secure podcast, comes to Hacker Valley Studio to discuss financial independence, the freedom of a healthy work-life balance, and habits that have helped him succeed. As a father of two with a full-time job and a thriving content creation career, Eddie explains not only how he does it all, but also how much he cares about helping other security professionals achieve the same level of success.


Timecoded Guide:

[00:00] Eddie’s background & his current cyber role with Data Locker

[06:07] Growing up in Baltimore City & finding his podcasting inspiration

[13:10] Balancing work & life with calendar planning 

[19:13] 4 essential habits: reading, listening, association, & work

[28:20] Advice for digital content creators & security professionals 


Sponsor Links:

Thank you to our sponsors Axonius and AttackIQ for bringing this episode to life! 

Want to learn more about how Mindbody enhanced their asset visibility and increased their cybersecurity maturity rating with Axonius? Check out 

AttackIQ - better insights, better decisions, and real security outcomes. That's why we partnered with them to create free cybersecurity trainings! Check it out at


What is the connection between cybersecurity and this financial independence and freedom mindset you have?

In his book, on his podcast, and throughout his career, Eddie has emphasized the importance of financial independence, especially when it comes to diversifying his income. Instead of calling his projects and revenue streams “side hustles,” Eddie prefers to think of them as baby businesses; small businesses in the infant stage that have massive professional potential. With COVID severely changing Eddie’s economic perspective, he firmly believes in having multiple sources of income and in fostering the growth of each project until he’s seeing revenue to rival the full-time income he already makes in his day job.

“If you look at it as a side hustle, that's all it's ever going to be, it's just something that creates a little bit of extra income, but if you look at it as a baby business, that could really replace the income that you currently make.” 


How do you balance content creation, day-to-day job responsibilities, and fatherhood? 

Being an author and a cybersecurity consultant can both already be demanding jobs, but throwing 2 young children and an entire podcast into the mix makes Eddie’s success borderline hard to believe. However, Eddie credits his success to understanding his priorities and heavily managing his calendar. Entrepreneurs need to think of their schedules down to the minute, maybe even the second. Eddie is not afraid to set aside time for his children, even if it means he has to work in the evenings on his own entrepreneurial goals. Eddie knows that when he puts his calendar together, he is giving himself the time he needs and deserves to work and spend time on what’s important to him, even alongside all his other responsibilities as an employee.

“If you're going to work for 8 hours a day for somebody else's dream, then why can't you come home on a daily basis and give yourself at least 2 hours? We're not talking about a whole nother 8, but give yourself at least two hours. From the hours of 5 to 7, what can you do to invest in yourself?”


What are some successful habits you’ve picked up throughout your life and that you mention in your book, Unlock Yourself?

Four successful habits guide Eddie through his busy life as an entrepreneur and full-time worker, the first of which is reading. Reading is a source of knowledge and connection with others, and Eddie has learned amazing lessons from reading books and articles. The second is listening, which, just like reading, offers Eddie the ability to learn and to connect with the world. Coming in third is association. Surrounding himself with people who inspire him and are dedicated to his goals reminds Eddie of how badly he wants this. Fourth and finally, work. Putting in the work without expecting the success to happen overnight helps Eddie with his patience and always leads to a much better payoff.

“If you surround yourself with incredible people who inspire you and uplift you and encourage you, then there's no reason why you should not get to your goal. There's no reason why you should give up because you have people that understand how badly you want to accomplish your goals. They won't let you quit on yourself.” 


Do you have advice for those looking to achieve success similar to you? 

Although it may seem daunting to tackle a career as extensive as Eddie’s, Eddie is confident that his mindset around work can help anyone become successful. Most specifically, amongst all the entrepreneurial advice Eddie gives, his strongest point centers around understanding the “why.” Knowing why he does what he does not only helps keep Eddie on track for a solid work-life balance, it also allows him to see the impact his work has on the people around him. With his wife being a stay-at-home mom and his children being young, Eddie understands the necessity of his hard work and wants to inspire his family with his continued success.

“If I don't perform, the people around me suffer. If I don't do what I need to do, then the people around me are not going to be better off. The impact that it is going to have on them is so much heavier than the impact that it'll actually have on me individually.”



Keep up with Eddie Thomason on his website, Youtube, LinkedIn, Instagram, and Facebook

Check out Eddie’s podcast, the Simply Secure Podcast, and his book, Unlock Yourself

Connect with Ron Eddings on LinkedIn and Twitter

Connect with Chris Cochran on LinkedIn and Twitter

Purchase a HVS t-shirt at our shop

Continue the conversation by joining our Discord

Check out Hacker Valley Media and Hacker Valley Studio

Recent Episodes

December 5, 2023

Ransomware: How to Use AI to Create

a Readiness Kit with Scott Suthe...

The adversary is using Artificial Intelligence. Why aren’t you? In this episode, Host Chris Cochran talks with Scott Sutherland, VP of Research at NetSPI, about everyone’s favorite hot topics; ransomware and AI...

November 28, 2023

Cover Your SaaS: Navigating OAuth

and SaaS Security Challenges

SaaS misconfigurations may be responsible for up to 63% of security incidents. Do your SaaS applications have risky OAuth grants and misconfigurations? Let’s not find out. We will unravel the complexities of OA...

November 21, 2023

Standing Out On LinkedIn as a

Cybersecurity Professional with ...

In this episode, host Ron Eddings speaks with Chris Hughes, President at Aquia, Cyber Innovation Fellow at CISA, and cybersecurity legend. Special guest, Chris Hughes, was initially inspired to build a personal...

November 7, 2023

Adversarial AI: Navigating the

Cybersecurity Landscape

In this episode, host Ron Eddings is joined by Sr. Director of Red Team Operations at Coalfire, Pete Deros, to discuss the hottest topic around; adversarial AI. Ron and Pete discuss how AI is used and how the a...

October 31, 2023

Protecting What You Can’t See with

HD Moore

In this episode, host Ron Eddings is joined by Metasploit creator, co-founder and CEO of runZero, HD Moore. HD changed the world with Metasploit and he’s doing it again with runZero. Attack Surface Management c...

October 24, 2023

Penetration Testing, Public

Speaking, and Content Creation w...

In this episode, Ron Eddings is joined by Penetration Tester, Instructor, International Speaker, Best Selling Author, and Podcast Host, Phillip Wylie. Phillip shares how pen testing and the need to educate peop...

October 17, 2023

Ruse and Deception: From Hollywood

to Corporate Espionage with Robe...

In this episode, Host Ron Eddings interviews Robert Kerbeck, author of Ruse: Lying the American Dream from Hollywood to Wall Street. Robert shares how his professional acting skills helped his career in corpora...

October 10, 2023

Hacker Culture and ADHD with Kim


In this episode, host Ron Eddings is joined by cybersecurity researcher and writer, Kim Crawley, to deep dive into one of her greatest passions; computing! From its origins to its newest capabilities in quantum...

October 3, 2023

Starting at the Endpoint with Danny


In this episode, host Ron Eddings is joined by Co-Founder and CEO of ThreatLocker, Danny Jenkins, to talk about his "Hero’s Journey" from IT to launching ThreatLocker. From spam emails, bots, and ransomware to ...

September 26, 2023

Having Resilience In Your Cyber

Career with Erika Eakins

In this episode, host Chris is joined by Erika Eakins — a cybersecurity sales ninja, podcaster, and co-founder at Teach Kids Tech. Erika opens up about her challenges entering tech and cybersecurity as a woman ...



Are you the best kept secret in cybersecurity? Let's change that by partnering together for podcast ads, social campaigns, and your next event or keynote. Send us your details to get started.