November 24, 2021
by Cyber Ranch
CISOs complain on social media about bad marketing – when they are targeted inappropriately, or with messages that don’t resonate, or with messages that outright lie. This week Allan Alford decides to hear from the other side, and invites his two favorite CMOs to the show. Julie O’Brien, CMO at AttackIQ, and Nathan Burke, CMO at Axonious, sit down with Allan to send a message to cyber security professionals about the vital role marketing plays in the industry, what is good marketing and bad marking, and how marketing affects all of our careers more than we know. Hear different perspective on topics like buzzwords, cold calls, and the difference between good and bad marketing practices. Backed up with proven experience, this episode is packed with useful info for all cyber practitioners and aspiring practitioners.
Key Takeaways:
02:00 Julie Bio
03:13 Nathan Bio
04:00 Standing out as a marketer
10:15 Emphasizing what you don’t do as a company, rather than what you do
15:56 A message to CISO’s - Julie
23:00 Nathan’s message to CISO’s
25:55 Allan touches on why innovation occurs on the vendor side
27:45 Buzzwords
33:50 What surprises Nathan and Julie in cyber security?
Links:
Learn more about Nathan on LinkedIn and Twitter
Check out Julie on LinkedIn and Twitter
Follow Allan Alford on LinkedIn and Twitter
Purchase a Cyber Ranch Podcast T-Shirt at the Hacker Valley Store
Learn more about Hacker Valley Studio and The Cyber Ranch Podcast
Sponsored by our good friends at AttackIQ