April 20, 2022

Understanding Your People with Ronen Shetelboim

by Breaking Through in Cybersecurity Marketing

Listen Now

test
Understanding Your People with Ronen Shetelboim

April 20, 2022 Breaking Through in Cybersecurity Marketing

00:00:00

Show Notes

In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the workplace. Ronen shares his tips on remote hiring, how personality tests have helped him become a better, more empathetic leader, and the key to building strategic relationships. Lastly, Ronen reveals why helping others achieve success can greatly impact yours as well. 

 

Guest Bio:

Ronen Shetelboim is a marketing leader and avid learner that is passionate about helping companies scale through developing data-driven, revenue focused marketing. He currently serves as the Vice President of Demand Generation at Tessian

 

Links

Learn more about the Johari window, as mentioned in this episode, here

Stay in touch with Ronen on LinkedIn and subscribe to his newsletter here.

Connect with Gianna on LinkedIn 

Connect with Maria on LinkedIn 

Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website

Check out  Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast.

Read more

Recent Episodes

May 24, 2023
by Breaking Through in Cybersecurity Marketing

! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.   Ashish shares his thoughts on digital experience, how they pro...

May 17, 2023
by Breaking Through in Cybersecurity Marketing

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights int...

May 10, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC,  joins Maria and Gianna to discuss marketing in the federal government.   Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations offic...

May 3, 2023
by Breaking Through in Cybersecurity Marketing

This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working wit...

April 26, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing.   To begin, Daniella shares that she began her career in film and television as a producer for ABC News. In the...

April 20, 2023
by Breaking Through in Cybersecurity Marketing

This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cybersecurity marketing. Brandon is the VP of Marketing at Oxeye and has held CMO and head of marketing positions at multiple cybersecurity companies, incl...

April 12, 2023
by Breaking Through in Cybersecurity Marketing

In this episode, Luke Tucker, VP of Marketing at Lightspin, joins Maria and Gianna to discuss building cyber community.   To begin, Luke unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest ...

April 5, 2023
by Breaking Through in Cybersecurity Marketing

This week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals!  In fact, Cami’s SDR program has helped SightGain achieve significant incre...

March 30, 2023
by Breaking Through in Cybersecurity Marketing

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experien...

March 16, 2023
by Breaking Through in Cybersecurity Marketing

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at Cardinal...