A sneak peek on what to expect from Gianna and Maria on cybersecurity marketing!

breaking-through-cyber-marketing.podbean.com/e2dc9469-7a97-3b7f-a538-8206a3b709f3

A sneak peek on what to expect from Gianna and Maria on cybersecurity marketing!

Trailer: Breaking Through in Cybersecurity Marketing

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In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your personal brand is just as important as building the company’s, and the best ways to position your marketing to the CISO community. Lastly, Allan shares his philosophy on meeting customers where their challenges are and acknowledging your competition. 
If you enjoyed our guest as much as we did, be sure to check out his show, <a href='https://hackervalley.com/show/cyberranch/'>The Cyber Ranch Podcast</a>
 
Guest Bio:
With 20+ years in information security, Allan Alford has served as CISO four times in three industries. Alford parlayed an IT career into a product security career and then ultimately fused the two disciplines. Alford gives back to the security community via The Cyber Ranch Podcast and by authoring articles and speaking at conferences.
 
Links
Follow<a href='https://allanalford.com/'> Allan Alford</a> on<a href='https://linkedin.com/in/allanalford'> LinkedIn</a> and<a href='https://twitter.com/AllanAlfordinTX'> Twitter</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your personal brand is just as important as building the company’s, and the best ways to position your marketing to the CISO community. Lastly, Allan shares his philosophy on meeting customers where their challenges are and acknowledging your competition. 
If you enjoyed our guest as much as we did, be sure to check out his show, <a href='https://hackervalley.com/show/cyberranch/'>The Cyber Ranch Podcast</a>
 
Guest Bio:
With 20+ years in information security, Allan Alford has served as CISO four times in three industries. Alford parlayed an IT career into a product security career and then ultimately fused the two disciplines. Alford gives back to the security community via The Cyber Ranch Podcast and by authoring articles and speaking at conferences.
 
Links
Follow<a href='https://allanalford.com/'> Allan Alford</a> on<a href='https://linkedin.com/in/allanalford'> LinkedIn</a> and<a href='https://twitter.com/AllanAlfordinTX'> Twitter</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a>
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/f4c2e450-2b0d-3f67-b2a1-7333c24d6da3

“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford 
No one knows how to get product marketing in front of a C...

Humanizing Your Cybersecurity Marketing with Allan Alford

“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke
In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius, to talk about how Axonius approaches innovation and creativity – from company culture to marketing practices. Nathan explores his desire to shake things up in cybersecurity marketing and ways to position both your brand and message in a way that is both unique and effective. He announces his biggest project yet!! – working with CrossFit champion and kickboxer, Amy Bream and US Olympic gold medalist, Simone Biles. He shares how the campaign emerged, from ideation to conception, and his intentions for the future. 
Stop by the Axonius booth, #943, during RSA Conference in San Francisco from June 6-9, 2022, where both Biles and Bream will be making an appearance!
 
Guest Bio:
Nathan Burke is the Chief Marketing Officer at Axonius. Passionate about bringing new technologies to market to solve real problems, he has held marketing leadership roles at Hexadite (acquired by Microsoft), Intralinks, MineralTree, CloudLock (acquired by Cisco), and is a frequent speaker and contributing author on topics related to the intersection of collaboration and security. 
 
Links:
Check out <a href='https://www.axonius.com/plus/controlling-complexity/simone-biles/controlling-complexity-with-amy-bream'>Amy Bream’s promo video</a>, <a href='https://axonius.wistia.com/medias/hjcryu9f5t'>Axonius’s video submission</a> to Simone Biles, <a href='https://www.axonius.com/plus/controlling-complexity/simone-biles/controlling-complexity-with-simone-biles/ixgpurqpvv'>Simone Biles’s promo video</a>, and <a href='https://www.axonius.com/plus/controlling-complexity/simone-biles/dinner-with-the-biles'>Dinner With The Biles</a>
Follow <a href='https://www.instagram.com/onelegtostandon/?hl=en'>Amy Bream</a> and <a href='https://www.instagram.com/simonebiles/'>Simone Biles</a> on Instagram
Stay in touch with Nathan Burke on <a href='http://linkedin.com/in/nathanwburke'>LinkedIn</a> and <a href='https://twitter.com/nathanwburke'>Twitter</a>, and read more about this campaign on the Axonius <a href='https://www.axonius.com/blog/humanizing-cybersecurity-axonius-partners-with-simone-biles-amy-bream'>blog</a>.
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Hear more episodes from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke
In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius, to talk about how Axonius approaches innovation and creativity – from company culture to marketing practices. Nathan explores his desire to shake things up in cybersecurity marketing and ways to position both your brand and message in a way that is both unique and effective. He announces his biggest project yet!! – working with CrossFit champion and kickboxer, Amy Bream and US Olympic gold medalist, Simone Biles. He shares how the campaign emerged, from ideation to conception, and his intentions for the future. 
Stop by the Axonius booth, #943, during RSA Conference in San Francisco from June 6-9, 2022, where both Biles and Bream will be making an appearance!
 
Guest Bio:
Nathan Burke is the Chief Marketing Officer at Axonius. Passionate about bringing new technologies to market to solve real problems, he has held marketing leadership roles at Hexadite (acquired by Microsoft), Intralinks, MineralTree, CloudLock (acquired by Cisco), and is a frequent speaker and contributing author on topics related to the intersection of collaboration and security. 
 
Links:
Check out <a href='https://www.axonius.com/plus/controlling-complexity/simone-biles/controlling-complexity-with-amy-bream'>Amy Bream’s promo video</a>, <a href='https://axonius.wistia.com/medias/hjcryu9f5t'>Axonius’s video submission</a> to Simone Biles, <a href='https://www.axonius.com/plus/controlling-complexity/simone-biles/controlling-complexity-with-simone-biles/ixgpurqpvv'>Simone Biles’s promo video</a>, and <a href='https://www.axonius.com/plus/controlling-complexity/simone-biles/dinner-with-the-biles'>Dinner With The Biles</a>
Follow <a href='https://www.instagram.com/onelegtostandon/?hl=en'>Amy Bream</a> and <a href='https://www.instagram.com/simonebiles/'>Simone Biles</a> on Instagram
Stay in touch with Nathan Burke on <a href='http://linkedin.com/in/nathanwburke'>LinkedIn</a> and <a href='https://twitter.com/nathanwburke'>Twitter</a>, and read more about this campaign on the Axonius <a href='https://www.axonius.com/blog/humanizing-cybersecurity-axonius-partners-with-simone-biles-amy-bream'>blog</a>.
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Hear more episodes from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/16813996-1232-3b93-82c2-7fe351ac9e19

“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke
In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius, to talk about how Axonius approaches innovation and c...

Behind the Axonius-Simone Biles-Amy Bream Campaign with Nathan Burke

In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intentional and strategic SEO practices, shares his tips for capturing buyers that are lower in the funnel, and why he chooses not to invest in paid search/PPC. Lastly, he shares his key marketing tools as well as his favorite BBQ restaurants in Texas…plus much more!
 
Guest Bio:
Liam Barnes is the Head of Demand Generation and Programs at Bionic, an Application Security startup. He has previously worked at Harness and consulted for companies like Sumo Logic.
 
Links:
Check out Liam’s key tools <a href='https://metadata.io/'>Metadata</a> and <a href='https://clearbit.com/'>Clearbit</a>, as well as <a href='https://www.canva.com/'>Canva</a>, <a href='http://www.linkedin.com'>LinkedIn</a>, <a href='https://zapier.com/'>Zapier</a>, and <a href='https://slack.com/'>Slack</a>
Get your ‘Liam approved’ Texas BBQ fix at <a href='https://www.terryblacksbbq.com/'>Terry Black’s</a>, <a href='https://roadys.com/'>Roady’s</a> truck stops, and <a href='https://snowsbbq.com/'>Snow’s</a> 
Stay in touch with Liam Barnes on <a href='https://www.linkedin.com/in/liambarnes44/'>LinkedIn</a> and <a href='https://twitter.com/liam_blaise'>Twitter</a>, and listen to his <a href='https://everyday-demand-gen.captivate.fm/listen'>podcast</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Hear more episodes from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/3af27769-151c-388a-8296-91a7a50bccbf

In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intentional a...

Actual Demand Gen with Liam Barnes

As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if we told you your CISO network could be your missing link?
In this episode, Gianna and Maria are joined by the Vice President of Marketing at Continuity, Doron Youngerwood, to share his experience in establishing successful influencer marketing strategies. Doron dives into the key elements when building an influencer program, how he leverages his network of CISOs to build trust within the cybersecurity community, and the positive impacts the program has delivered both in business and the cyber community at large.
 
Guest Bio:
With a successful track record in B2B tech marketing, Doron has driven significant growth for both early-stage startups and well-established enterprises for 17 years.
 
Links
Stay in touch with Doron Youngerwood on <a href='https://www.linkedin.com/in/youngerwood/'>LinkedIn</a> 
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>.

breaking-through-cyber-marketing.podbean.com/7c9851fc-770e-3b7d-b91e-a3fbd2ea715d

As cybersecurity marketers, we are always in search of ways to get our content in front of the community and stand out from the noise. This, at times, seems like an impossible endeavor – but what if we told you your CISO network could be your missing lin...

Creating Influencer Marketing Programs with Doron Youngerwood

In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the workplace. Ronen shares his tips on remote hiring, how personality tests have helped him become a better, more empathetic leader, and the key to building strategic relationships. Lastly, Ronen reveals why helping others achieve success can greatly impact yours as well. 
 
Guest Bio:
Ronen Shetelboim is a marketing leader and avid learner that is passionate about helping companies scale through developing data-driven, revenue focused marketing. He currently serves as the Vice President of Demand Generation at Tessian
 
Links
Learn more about the Johari window, as mentioned in this episode, <a href='https://en.wikipedia.org/wiki/Johari_window'>here</a>
Stay in touch with Ronen on <a href='https://www.linkedin.com/in/ronenshetelboim/'>LinkedIn</a> and subscribe to his <a href='https://ronenshetelboim.substack.com/'>newsletter here</a>.
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>.

breaking-through-cyber-marketing.podbean.com/075ad83c-e702-34e1-bdfb-f0521ddc3b16

In this episode, Gianna and Maria are joined by the Vice President of Demand Generation at Tessian, Ronen Shetelboim, to explore his philosophies on company culture and relationship building in the workplace. Ronen shares his tips on remote hiring, how p...

Understanding Your People with Ronen Shetelboim

In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at <a href='https://www.soterosoft.com/'>Sotero</a>, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for crafting a newsworthy story, and ways to improve your relationship with reporters and news outlets. Lastly, Sonia shares her thoughts on HARO’s usefulness and her philosophy on getting the most out of your content. 
 
Guest Bio:
Sonia Awan is a seasoned Public Relations professional with over 19 years of experience in technology PR specializing in cyber security. With a degree in Journalism, Sonia has been working with companies in the US and abroad, bringing focus into branding and visibility. She is the principal at <a href='https://outbloompr.net/'>Outbloom PR</a>.
 
Links
Check out Sonia’s fireside chat <a href='https://cybersecuritymarketingsociety.com/pr-best-practices-for-small-medium-cybersecurity-companies/'>here</a> and visit the Haro <a href='https://www.helpareporter.com/'>website</a>
Stay in touch with Sonia Awan on <a href='https://www.linkedin.com/in/outbloompr/'>LinkedIn</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and the <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>.

breaking-through-cyber-marketing.podbean.com/affe4616-5ab8-3f4b-b66f-e210494f1a33

In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for craf...

Mastering Public Relations In Cybersecurity with Sonia Awan

In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard takes a deep dive into his thoughts on product misrepresentation in cyber, ways in which marketing leadership can better support their teams, and how 'The Great Resignation' in cyber and burnout culture are creating unforeseen problems in the community. The two share their stance on white papers and how to make swag that is both useful and memorable. Lastly, Richard explores his philosophy that all good marketing starts with sharing stories people can relate to.
 
Guest Bio:
Richard Melick has spent over a decade advancing through the security industry with his considerable experience and focus on the stories surrounding enterprise attack surfaces, hacking, and cyber attacks. He has presented various thought leadership to global audiences, including RSA, GISEC, Infosec London, and more.
 
Links
Stay in touch with Richard Melick on <a href='https://www.linkedin.com/in/richardmelick/'>LinkedIn</a> and <a href='https://twitter.com/RCMelick'>Twitter</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/c11aece9-e148-3e7f-9bd7-a7871023fb84

In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard takes a deep dive into his thoughts on product misrepr...

Cybersecurity Marketing Sucks, But It Doesn’t Have To Richard Melick

In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successful marketing teams, his first few essential hires, and why branding is a crucial element in the early stages. Lastly, Nimmy shares his biggest wins and takeaways from his journey at Siemplify.


See the famous SOCStock conference <a href='https://www.socstock2021.com/'>here</a>. Fingers crossed for future SOCStocks! 


Guest Bio:
Nimmy Reichenberg is a four-time CMO and cybersecurity industry veteran with 20+ years of experience growing B2B technology companies. He is passionate about building, leading and mentoring world-class marketing teams and working with companies to solve their security challenges. He currently heads security operations marketing at Google following the acquisition of Siemplify, where he served as CMO.


Links
Stay in touch with Nimmy Reichenberg on <a href='https://www.linkedin.com/in/nreichenberg/'>LinkedIn</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/155deb46-334f-319a-8adf-4dcf74a72c2f

In this episode, Nimmy Reichenbery joins Maria and Gianna to discuss the highs and lows of building a marketing program from the ground up at Siemplify. Nimmy explores the building blocks of successful marketing teams, his first few essential hires, and ...

Building the SOAR Category: The Siemplify Story with Nimmy Reichenberg

Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, customer-centric experiences, how to identify customer challenges and buying motivations, and how asking the right questions can help transform your marketing efforts. Lastly, Dani shares the story behind the uncomfortable encounter that sparked a great friendship with a cybersecurity practitioner. 
 
Follow Dani’s newsletter and her podcast launch at the <a href='https://audience1st.substack.com/p/what-is-audience-1st-podcast-and?showWelcome=true&s=r'>Audience 1st Substack</a>!
Get the book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella at <a href='https://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501'>Amazon</a> or the bookstore of your choice! 
 
Guest Bio:
Dani Woolf is a swimmer turned marketer. She has been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years. Dani's core specialty is in digital marketing with a focus on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization and marketing automation. Dani currently serves as the Director of Demand Generation at Cybersixgill.
 
LInks:
Stay in touch with Dani Woolf on <a href='https://www.linkedin.com/in/daniarad/'>LinkedIn</a> and <a href='https://twitter.com/DanielleArad'>Twitter</a>
Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 
Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 
Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website
Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/d5e8759f-7627-3e9f-8ad7-74cf1cd5cc33

Gianna is joined by the Director of Demand Generation at Cybersixgill, Dani Woolf, to discuss her core marketing values: empathy, trust and loyalty. Dani shares her philosophy on creating meaningful, customer-centric experiences, how to identify customer...

Is Your Marketing Annoying to Security Folks? How to Fix it with Dani Woolf

Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss the strategies she uses to connect her message and product with her FedGov clientele. Mary breaks down the importance of leveraging thought leadership and content marketing and why understanding your audience and their needs is a critical ingredient in your government marketing strategy.





Guest Bio:

Mary Yang is the Chief Marketing Officer of LookingGlass Cyber Solutions and is an expert in cybersecurity marketing in the federal government industry. She has more than a dozen years of experience doing everything from creating sales collateral to nurturing campaigns and corporate messaging.





Links:

Download and read the NIST framework that Mary mentioned here: <a href='https://www.nist.gov/cyberframework'>https://www.nist.gov/cyberframework</a> 

Stay in touch with Mary on <a href='https://www.linkedin.com/in/marycyang/'>LinkedIn</a> and <a href='https://twitter.com/techgirlmary'>Twitter</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/c18b1716-0fd9-3d94-a161-947808c1f70d

Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss the strategies she uses to connect her message and pro...

Specifics of Federal Government Marketing with Mary Yang

How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story behind Bugcrowd’s famous out-of-home RSA campaign and his advice on how to make your brand stand out in the crowd.

 

Guest Bio:

Samuel Tyler is the Senior Manager of Corporate Marketing at Bugcrowd. Samuel is a B2B marketer working at the intersection of cybersecurity and data. He has an interdisciplinary background in growth-stage product marketing and brand management, plus a wealth of hands-on skills in creative direction. As a professional by day, and scholar by night, he passionately integrates discipline, intuition, and experience to deliver work that's both effective and evocative.

 

Links:

Read the blog wrap-up and get more resources from this episode <a href='https://cybersecuritymarketingsociety.com/getting-your-brand-noticed-with-samuel-tyler/'>here</a>

Stay in touch with Samuel Tyler on <a href='https://www.linkedin.com/in/samueljtyler/'>LinkedIn</a> 


Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 


Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 


Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website


Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/71cedbae-ec43-382e-8eb3-d831a16ec72c

How do you make your brand stand out in a sea of cybersecurity marketing? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee-bit of luck. In this episode, Samuel Tyler shares the story behind Bugcrowd’s famous out-of-home RSA campaign and...

Getting Your Brand Noticed with Samuel Tyler

In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and incentives can help educate your sales team on the MQL process, and their tips for rolling out an account based marketing strategy. Lastly, Maria takes a moment to gab about her love of food. 

 

Key Takeaways

00:42  Maria’s bio

01:19  Why Maria loves sales alignment 

02:24  The “ideal” sales person

04:15  Goals and KPI alignment

06:31  Mindset and tactical tips 

09:25  Being patient and flexible

12:17  Communication, documentation and incentives 

18:14  Do BDRs belong in marketing or sales?

23:22  ABM steps and strategy

27:49  Asking the right questions

30:30  Dishing out marketing tips & good food

 

Links:

Check out and download Maria's <a href='https://f.hubspotusercontent40.net/hubfs/9445447/Marketing%20Performance%20&%20Pipeline%20%5BTEMPLATE%5D%20(Please%20make%20a%20copy).xlsx'>Pipeline Spreadsheet</a> and <a href='https://f.hubspotusercontent40.net/hubfs/9445447/Sales%20&%20Marketing%20SLA%20Template%20(Please%20make%20a%20copy).docx'>SLA Template</a>!

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/5926cd04-989c-3474-8d30-7d90ab243071

In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and i...

Maria & Gianna on Sales Alignment

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!

 

Key Takeaways:

01:27  Seth’s bio - from screen writing to marketing 

06:25  Why product marketing?

07:59  What’s your motivation? 

09:41  Alignment and role clarity

13:21  Decision making  - who’s responsible?

15:30  Communication is key

21:04  Working with strong personalities 

22:55 Seth’s favorite film!

 

Links:

Stay in touch with Seth on <a href='https://twitter.com/SoCalledSeth'>Twitter</a> and <a href='https://www.linkedin.com/in/sethgoldhammer/'>LinkedIn</a>, and check out his favorite film, <a href='https://www.youtube.com/watch?v=9l-ViOOFH-s'>Apocalypse Now</a>, as well as the <a href='https://en.wikipedia.org/wiki/Responsibility_assignment_matrix'>RACI matrix</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!

 

Key Takeaways:

01:27  Seth’s bio - from screen writing to marketing 

06:25  Why product marketing?

07:59  What’s your motivation? 

09:41  Alignment and role clarity

13:21  Decision making  - who’s responsible?

15:30  Communication is key

21:04  Working with strong personalities 

22:55 Seth’s favorite film!

 

Links:

Stay in touch with Seth on <a href='https://twitter.com/SoCalledSeth'>Twitter</a> and <a href='https://www.linkedin.com/in/sethgoldhammer/'>LinkedIn</a>, and check out his favorite film, <a href='https://www.youtube.com/watch?v=9l-ViOOFH-s'>Apocalypse Now</a>, as well as the <a href='https://en.wikipedia.org/wiki/Responsibility_assignment_matrix'>RACI matrix</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out  <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/07f8eb62-2ca0-3824-a914-6d99f2682920

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential whe...

No Product Marketing Alignment, No Strategy! With Seth Goldhammer

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started. 

 

Key takeaways:

00.34  Bio

03:13  The qualitative research process

05:19  Participant sourcing and engagement

08:00  Will there be food?! - Gianna has to know!

08:48  Remote focus groups 

10:03  Qualitative Vs. Quantitative research

12:20  Company support buy-in

15:54  Is there an ideal time?

18:23  Focused driven research

21:15  Focus groups 101

25:21  Stay in touch with Joanna!


Read the blog wrap-up and get more resources from this episode <a href='https://cybersecuritymarketingsociety.com/how-to-kickoff-research-programs-with-joanna-jones/'>here</a>

Stay in touch with Joanna Jones on <a href='https://twitter.com/InterQResearch'>Twitter</a> and <a href='https://www.linkedin.com/in/joanna-jones-54686425/'>LinkedIn</a>, and at <a href='https://interq-research.com/'>InterQ</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started. 

 

Key takeaways:

00.34  Bio

03:13  The qualitative research process

05:19  Participant sourcing and engagement

08:00  Will there be food?! - Gianna has to know!

08:48  Remote focus groups 

10:03  Qualitative Vs. Quantitative research

12:20  Company support buy-in

15:54  Is there an ideal time?

18:23  Focused driven research

21:15  Focus groups 101

25:21  Stay in touch with Joanna!


Read the blog wrap-up and get more resources from this episode <a href='https://cybersecuritymarketingsociety.com/how-to-kickoff-research-programs-with-joanna-jones/'>here</a>

Stay in touch with Joanna Jones on <a href='https://twitter.com/InterQResearch'>Twitter</a> and <a href='https://www.linkedin.com/in/joanna-jones-54686425/'>LinkedIn</a>, and at <a href='https://interq-research.com/'>InterQ</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/80d0742f-2e0d-3fa6-9c8b-746db534c4ae

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take pr...

How To Kickoff Research Programs with Joanna Jones

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.  

 

Key takeaways:

00:40  Bio

02:10  Tyler’s 3 step approach for startup marketing

06:39  Remote working - communication is key!

09:54  Trust building and authentic leadership 

11:06  Establishing company culture remotely

13:43  Accountability and teamwork 

15:35  What’s in store for JupiterOne in 2022?!

18:18  Building community - foundation first  

22:54  Setting realistic expectations 

24:28  Spokespeople and “talking heads”

27:03  Favorite swag and the true Yeti mastermind

31:35  Product-led growth and establishing value

34:10  Social media, podcasting, and modern marketing models

35:41  Platforms - Youtube, Shopify, Slack, and the whole gambit!

39:01  Stay in touch with Tyler

 

See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript <a href='https://cybersecuritymarketingsociety.com/podcast-episode-1-building-trust-culture-and-communities-with-tyler-shields'>here </a>

 

Stay in touch with Tyler on <a href='https://twitter.com/txs'>Twitter</a> and <a href='https://www.linkedin.com/in/tylershields/'>LinkedIn</a>, and <a href='https://jupiterone.com/'>JupiterOne</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out more from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.  

 

Key takeaways:

00:40  Bio

02:10  Tyler’s 3 step approach for startup marketing

06:39  Remote working - communication is key!

09:54  Trust building and authentic leadership 

11:06  Establishing company culture remotely

13:43  Accountability and teamwork 

15:35  What’s in store for JupiterOne in 2022?!

18:18  Building community - foundation first  

22:54  Setting realistic expectations 

24:28  Spokespeople and “talking heads”

27:03  Favorite swag and the true Yeti mastermind

31:35  Product-led growth and establishing value

34:10  Social media, podcasting, and modern marketing models

35:41  Platforms - Youtube, Shopify, Slack, and the whole gambit!

39:01  Stay in touch with Tyler

 

See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript <a href='https://cybersecuritymarketingsociety.com/podcast-episode-1-building-trust-culture-and-communities-with-tyler-shields'>here </a>

 

Stay in touch with Tyler on <a href='https://twitter.com/txs'>Twitter</a> and <a href='https://www.linkedin.com/in/tylershields/'>LinkedIn</a>, and <a href='https://jupiterone.com/'>JupiterOne</a>

Connect with Gianna on <a href='https://www.linkedin.com/in/giannawhitver/'>LinkedIn</a> 

Connect with Maria on <a href='https://www.linkedin.com/in/maria-vepa/'>LinkedIn</a> 

Follow the Cybersecurity Marketing Society on <a href='https://twitter.com/CyberMSociety'>Twitter</a> or learn more at the <a href='https://cybersecuritymarketingsociety.com/'>Cybersecurity Marketing Society</a> website

Check out more from <a href='https://hackervalley.com/'>Hacker Valley Media</a> and <a href='https://hackervalley.com/show/breaking-through-in-cybersecurity-marketing/'>Breaking Through in Cybersecurity Marketing Podcast</a>

breaking-through-cyber-marketing.podbean.com/24564964-0bbe-3451-8f62-b4a47c2b80d8

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to...