October 19, 2022

The Scariest Cybersecurity Event Red Flags with Jason Cenamor

by Breaking Through in Cybersecurity Marketing

Listen Now

The Scariest Cybersecurity Event Red Flags with Jason Cenamor

October 19, 2022 Breaking Through in Cybersecurity Marketing


Show Notes

We’re joined this week by Jason Cenamor, Founder of the CISO Society, to talk about the community he’s focused on building for fellow CISOs, as well as his extensive background in cybersecurity events. Events aren’t always an easy topic for cybersecurity marketers looking to make the most of their marketing budgets, but Jason has the dirt on all things events; the good, the bad, and the downright scary. Looking to spot an event red flag before it wastes your time and money? Jason is your guy!


Timecoded Guide:

[00:00] Introducing Jason Cenamor & the CISO Society

[05:50] Transitioning from cyber event management into community building

[15:59] Noticing best event strategies & prioritizing transparent event vendors

[24:16] Understanding the value of custom curated events and targeted invite lists

[32:27] Building events better to provide value and community in cybersecurity

[41:59] Getting the best price from event vendors, no matter who you choose


Did you envision your career would shift towards community building, content creation, and networking?

Until recently, Jason didn’t consider his career path would’ve evolved and shifted into a focus on the CISO Society. Originally started as a side project, the CISO Society was born from Jason’s passion for building community and putting on hybrid in-person and virtual events. When the Society took off and continued to grow larger under Jason’s care, he realized more and more of his passion and energy belonged with the CISOs he was working with everyday. 

“I started the CISO Society as a side project, because obviously, what's better than to start developing a network of CISOs that I could get access to for real market intelligence when I'm working with these advisory boards.” 


What are some noticeable green lights of a good event vendor for cyber marketers to look out for? 

While Jason dives deep into the red flags of bad cybersecurity event vendors, he also reassures us that there are incredible events out there. Jason recommends his favorite companies, including the always consistent Evanta, but more than that, he gives us advice on what makes a good cybersecurity event. Unsurprisingly for cybersecurity practitioners, transparency in invitees and agendas signify an event vendor is much more trustworthy. 

“I think the key is how transparent the event company is going to be with the information they give you. A typical tactic of some event companies is to password protect their attendee list. In my personal opinion, all that does is show that you have something to hide.”


What are the event vendor red flags we should worry about?

We want the dirt on what makes an event vendor a waste of time or resources, and Jason delivers with a list of red flags. From password protected invite lists to calendars full of unpromising events to not giving money back, Jason has seen the worst of the worst in events. Despite the scary practices in place, Jason is happy to report that many of these elements are on the outs in the cyber world as we continue to call companies out and hold them accountable in groups like the Cyber Marketing Society.

“That is such an important question for any vendor to ask: How are you forming the agenda? Because that shows how much they care about the CISO experience or not. If they don't care about the CISO experience, they're not going to have a good audience.”


What sort of content makes a good event for CISOs? 

Many of the event vendors Jason discusses with us have been approved not only by his own experience running events, but by his fellow CISOs in the CISO Society. But what really makes an event worth it for a CISO? Why are they showing up, and how can we help them show up more? Jason explains that CISOs thrive in a collaborative environment and don’t just want pitch after pitch of standalone presentations. 

“CISOs actually provide more value in collaborative roundtable discussions, right? That will always be my recommendation. It's great to stand up and to do your thing, but it's better to be part of a conversation and then say, ‘Can I come to your office and do my thing?’”



Get tickets for our upcoming Cyber Marketing Con 2022

Spend some time with our guest Jason Cenamor on the CISO Society website, or send him an email at Jason@LoremAdvisory.com.

Check out some of the events Jason mentioned on the show: Evanta, HMG Strategy, C-Vision International, CXOSync, Security Current, CISOs Connect, PSI Alliance

Learn more about the CISO Society on their website.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.

Read more

Recent Episodes

January 25, 2023
by Breaking Through in Cybersecurity Marketing

This week, Wade Wells joins us to talk about being on the board of BSides San Diego, being a brand ambassador, and being on a podcast—all while also being a mentor and working his day job. Gianna and Maria ask Wade about his research workflow and why...

January 18, 2023
by Breaking Through in Cybersecurity Marketing

Shaun Walsh joins today, offering a cybersecurity marketer’s handbook worth of advice in navigating job transitions in the industry. Shaun, a veteran in the cyber industry, is the Vice President of Global Marketing at SimSpace. We’ve all been there—a...

January 11, 2023
by Breaking Through in Cybersecurity Marketing

Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience memb...

January 4, 2023
by Breaking Through in Cybersecurity Marketing

This week on Breaking Through in Cybersecurity Marketing, Gianna and Maria sit down with Nick Hayes, Product Marketing Manager at Crowdstrike. During the episode, Nick shares how he went from working as an analyst at Forrester to becoming a cybersecu...

December 21, 2022
by Breaking Through in Cybersecurity Marketing

In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria speak with Russel Wurth, the Vice President of Marketing at Defy Security. Russel takes Gianna and Maria through his path of going from development engineer to cybersecu...

December 14, 2022
by Breaking Through in Cybersecurity Marketing

Join us this week for another episode of Breaking Through in Cybersecurity Marketing. Today, we’re talking with Dillon Townsel, Head of Public Relations at Armis, as he takes us on a ride through his career journey. From Egypt and Afghanistan to IBM:...

December 7, 2022
by Breaking Through in Cybersecurity Marketing

For this week’s episode of Breaking Through in Cybersecurity Marketing, we bring you Scott Shapiro, former Product Marketing Manager at Microsoft and the current Director and Global Head of Product Marketing at Secure Code Warrior. Scott takes us on ...

November 30, 2022
by Breaking Through in Cybersecurity Marketing

This week, hosts Gianna Whitver and Maria Velazquez sit down with Brittany Geronimo to discuss unique takes on reusing design content in a marketing design process. Gianna and Maria ask Brittany how she turns whitepapers and ebooks into eye-catching,...

November 23, 2022
by Breaking Through in Cybersecurity Marketing

Hosts Gianna Whitver and Maria Velasquez sit down with Christopher Mitchell from Google’s Chronicle Security and discuss how he went from working at a series of startups to working at one of the largest corporations in the world. Christopher shares s...

November 16, 2022
by Breaking Through in Cybersecurity Marketing

Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as they approach the rarely-discussed but important to...