Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply. In this episode, Mary Yang joins Gianna to discuss the strategies she uses to connect her message and product with her FedGov clientele. Mary breaks down the importance of leveraging thought leadership and content marketing and why understanding your audience and their needs is a critical ingredient in your government marketing strategy.
Mary Yang is the Chief Marketing Officer of LookingGlass Cyber Solutions and is an expert in cybersecurity marketing in the federal government industry. She has more than a dozen years of experience doing everything from creating sales collateral to nurturing campaigns and corporate messaging.
Download and read the NIST framework that Mary mentioned here: https://www.nist.gov/cyberframework
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