In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!
01:27 Seth’s bio - from screen writing to marketing
06:25 Why product marketing?
07:59 What’s your motivation?
09:41 Alignment and role clarity
13:21 Decision making - who’s responsible?
15:30 Communication is key
21:04 Working with strong personalities
22:55 Seth’s favorite film!
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