In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for crafting a newsworthy story, and ways to improve your relationship with reporters and news outlets. Lastly, Sonia shares her thoughts on HARO’s usefulness and her philosophy on getting the most out of your content.
Sonia Awan is a seasoned Public Relations professional with over 19 years of experience in technology PR specializing in cyber security. With a degree in Journalism, Sonia has been working with companies in the US and abroad, bringing focus into branding and visibility. She is the principal at Outbloom PR.
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Check out Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast.