In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and incentives can help educate your sales team on the MQL process, and their tips for rolling out an account based marketing strategy. Lastly, Maria takes a moment to gab about her love of food.
00:42 Maria’s bio
01:19 Why Maria loves sales alignment
02:24 The “ideal” sales person
04:15 Goals and KPI alignment
06:31 Mindset and tactical tips
09:25 Being patient and flexible
12:17 Communication, documentation and incentives
18:14 Do BDRs belong in marketing or sales?
23:22 ABM steps and strategy
27:49 Asking the right questions
30:30 Dishing out marketing tips & good food
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