November 16, 2022

Life After Layoff With Amy Fair

by Breaking Through in Cybersecurity Marketing

Show Notes

Hosts Gianna Whitver and Maria Velasquez sit down with guest Amy Fair to discuss being laid off and how to navigate it in stride. Gianna and Maria ask Amy about her own experiences being laid off as they approach the rarely-discussed but important topic. Amy dives into what it means to be laid off in the cybersecurity content marketing industry and how she has turned layoffs into new opportunities within weeks. In their conversation, Maria, Gianna, and Amy highlight the importance of networking and community and how it is vital to maintain lasting relationships in the content marketing industry. Amy shares how, at the end of the day, these connections can lead to amazing opportunities. 

We’re joined this week by Amy Fair, Content Marketing Manager at SpyCloud, 

 

Timecoded Guide:

[8:50] The value of building a network and maintaining a community

[17:29] Using Slack in job hunting and making connections

[23:21] The value of mentors and keeping people in your corner

[25:48] Advice for those anticipating a layoff

How can you prepare to be laid off?

Amy opens up with stories about getting laid off and how she was able to quickly land new jobs. Sometimes layoffs are expected and sometimes they can be a shock. Amy shares how she used the community around her in both scenarios to turn the layoffs into success. There’s a lot of stigma surrounding the topic of being laid off and Amy offers a dose of optimism to those who come to her for help. She seeks to take away the stigma as she mentions that the attitude towards layoffs has changed over the years. They are even expected in many industries now. Amy highlights how her experiences have taught her that, in content marketing, it’s not only about ‘making connections’ but nurturing relationships that make the most impact along the way.

“I also want to kind of remove the stigma that comes with it . . . I think it might even be more rare for people to not have been laid off in their career, then, you know, for those who have experienced that. But I don't think it's a shameful thing.”

How “your network is your net worth” and why a strong personal brand matters

Amy shares how vital it is to open up outwardly into circles to build lasting relationships with people who will have your back. Having a strong standing in the content marketing industry starts from the beginning: personal brand. Amy shares how those in the content marketing industry can apply their expertise to themselves if they want to build a solid personal brand. She also highlights how building a personal brand can save someone from a lengthy job hunt after being laid off. Having a resume counts but a personal brand extends to networking and recognition. Doing this is vital in the cybersecurity marketing industry as Amy shares how it’s a field where layoffs are widespread.

“We make our brands look good, we make our products look good, we make our customers look good. We can take all those skills that we have making everybody else look good. And we can make ourselves look pretty damn good. . . it doesn't have to be when you lose your job, you can do that all day every day.”

Slack, newsletters, and job boards: why community counts

Amy, Gianna, and Maria dive into their experiences in how something like Slack can lead to lasting connections and to rekindling valuable relationships with people. Amy shares a story on how she stumbled upon an old coworker on Slack while Maria and Gianna share how they have found a lot of success in finding job candidates by using newsletters, job boards, and meeting people through their Slack channel. Maria emphasizes how, through community and reaching out to others, a boss can get to know someone before their resume shows up on a pile. People make lasting impressions through these connections. The hosts also discuss how building these connections throughout the interview process is valuable regardless of whether someone gets the job.

“Even if you feel like maybe you're new in your career, and you don't really have a network, if you have a mentor who can connect you with so and so for XYZ, like that is huge tap into that resource. That is something that can make a huge impact on your own network.”

Advice for those anticipating a layoff

In cybersecurity content marketing, people need others to lean on in every step of the way. The business can get competitive, leading to unexpected job turns and layoffs. One thing that can stay constant, though, is maintaining steady and solid connections with people in the industry. Amy talks about how someone can have a network of dozens but it’s the three or four people who they have kept in touch with and have built relationships with that matter the most. She adds how it’s a two-way street and that these interactions aren’t transactional but they’re reciprocal: like friends, the people in someone’s corner should be willing to give just as much as they’re willing to take. Making connections is similar to lead generation. To find success after getting laid off, Amy says that those in content marketing need to nurture their relationships all the way through the funnel just like marketing business leads. 

“You need to nurture your relationships, like we do that as marketers, with our leads, we nurture them all the way through the funnel: you need to nurture your relationships all the way through your career and beyond. I think that's so important. Because they might need to lean on you too.”

 

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Definitions:

Funnel: Top-funnel/mid-funnel: Levels of an audience to a brand or company and their awareness of the products or services—top funnel being those not yet aware of the company and the mid-funnel being those who have shown interest and might engage with the company. Marketers ‘move through the funnel’ to build an audience for their brand.

 

Links:

Get tickets for our upcoming CyberMarketingCon2022

Spend some time with our guest Amy Fair on LinkedIn and Twitter.

Check out SpyCloud on LinkedIn and the SpyCloud website.

Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.



Transcript

Gianna 0:00
Hey, before the show starts, we want to let you know that the Cybersecurity Marketing
Society's annual conference, CyberMarketingCon 2022 will be held this year, November
16, through 18th in Arlington, Virginia, and yes, there will also be a virtual option.
Maria 0:16
You really don't want to miss it. We'll have two days jam-packed with cybersecurity
marketing strategies, ideas, metrics, insights, it's going to be the place to be visit
cybersecuritymarketingsociety.com and click on conference to grab your ticket. We'll
see you there.
Gianna 0:31
Welcome to the Breaking Through in Cybersecurity Marketing podcast.
Maria 0:35
Where we explore the hottest topics in cyber marketing, interview experts, and help you
become a better cybersecurity marketer.
Gianna 0:52
Welcome to another episode of Breaking Through in Cybersecurity Marketing. I'm one
of your hosts Gianna Whitver.
Maria 0:58
And of course, Maria here.
Gianna 1:00
And we're so excited to have Amy Fair, the Content Marketing Manager at Spy Cloud
here with us today. Thank you for being here, Amy.
Amy 1:09
Thank you for having me. I'm excited to talk to y'all.
Gianna 1:12
We're so excited.
So, we really sped in scheduling this topic, because I think it's a topic that will really resonate with a lot of people, especially in the market we're recording this in, October of 2022. There's been layoffs, there's been market retraction. There's been a lot of companies having to downsize or adjust their budget, and the topic we're going to talk about today is layoffs. So, before we get into that, which is maybe a little heavy and a little uncomfortable, can you tell us a little bit about your background and how you even got into cybersecurity marketing?
Amy 1:48
Sure. So, I actually have a journalism background. So I went to school for journalism
and learned pretty quickly that that was not necessarily the lifestyle that was conducive
to what I was looking for in my family life. And this was before stuff got crazy with social
media and everything. I was taking like newspaper and magazine classes, not like
social media classes, but I ended up taking my writing skills and kind of using them in a
different way on the marketing path. And so I started out in marketing and public
sector—really enjoyed that. Mostly because the clients that we were supporting, were
ultimately supporting like citizens, like your average Joe, we're supporting veterans
through our work with veterans affairs and or the military. And so it just felt very
meaningful. And like we had a mission and a purpose. I worked at big companies. I've
also worked at small companies. But just through the course of my career, I've kind of
found a niche, if you will, in content marketing. So taking those writing skills that I
learned back in the day, and just telling stories for the brand that I'm working for, are
telling customer stories, and just really using those journalism skills kind of in a different
way. And content marketing has kind of come about as its own thing in marketing. So
once I kind of realized that, oh, this is what I do, I just kind of ran with it and landed in
cybersecurity, just by means of working in large enterprise companies. And then I've
worked in in kind of smaller, like mid-sized companies. And now I'm kind of back at like
a startup, which is exciting and different. But I feel comfortable in the cybersecurity
space. I did a brief stint in telecom and found out really quickly that was not my bag. So
hightailed it back to cybersecurity as fast as I could.
Maria 3:51
So, let's talk about the experience at the few enterprise companies, even add in how
you've been able to use your writing skills and your content marketing skills in a
technical world, whether that was before or after marketing, but just talk to us about that
experience.
Amy 4:07
Sure. So, man, I've met a lot of really smart people in my career. And I think that what
we do in marketing is we take all the good stuff out of those really smart people's heads.
We translate it essentially into stuff that me can understand because I can understand it.
I am a self-proclaimed technology doofus, but if I can understand it, anyone can
understand it. So it's really just about being able to pull out the information from
whoever you are interviewing or talking to. And then really kind of analyzing it and
digesting it and creating a story. I think at the end of the day, that's like my passion
essentially, it's just telling stories. I love it.
Gianna 4:56
I love it and reporting is such a transferable skill into content marketing and into
marketing we know multiple people, especially in the cybersecurity marketing society,
multiple people have identified that they have been past, basically journalists. Yeah. And
they are now in marketing. And it's completely transferable. So let's get into the meat,
the meaty stuff, the heavy stuff, layoffs, and experiencing what it's like being laid off. You
wanted to share your story of being laid off stories, plural. Oh, stories? Yeah, it is one of
the hardest things someone can go through. I mean, there's many hard things in life, but
being laid off is really tough. Can you tell us your story?
Amy 5:35
I sometimes hesitate to say that I'm passionate about talking about this topic, because it
seems kind of weird to be excited about talking about layoffs. But I think because it's so
personal to me, because I have experienced it. When I hear of other people going
through that it's something that I can completely relate to. And I just want to help. I just
want to help everyone in any way I can, and not just offer lip service, like the people
who say, "Oh, let me know what I can do." No, I'm like, do you want me to review your
resume, do you want me to connect you with somebody I know, do you want me to send
you 87 job openings that I think you might be awesome for. So for me, it's super
personal. But I also want to kind of remove the stigma that comes with it. Because I
think that like back in the day, people were at companies for 30 years, and you worked
your whole career there. And you retired out with big pensions. And now it's just not the
case anymore. I think it might even be more rare for people to not have been laid off in
their career, then, you know, for those who have experienced that. But I don't think it's a
shameful thing. A long time ago, it was kind of if you lost your job like you did something
wrong. But that's not necessarily the way things are now, I also think it's kind of
confusing, because you see an industry that is seemingly booming, and everybody
needs cybersecurity or everybody needs this or everybody needs that. But then on the
flip side, you see so and so laid off, you know, 10% of their workforce or in your best
friend gets their job eliminated. I think it's something that a lot of people can relate to. So
for me personally, what happened the first time was I was at a large company. And it
was kind of one of those situations where layoffs were, unfortunately, a regular thing.
And so you kind of felt like you were just waiting to be the next one tapped out. And so I
was actually five weeks back from maternity leave, and I got notified that my position
was being eliminated. And in my family, we're fortunate in that I work while my husband
is the primary caregiver for my children. So you're a new mom, you lose your job. And
now what you freak out first, yeah, which I totally did. But then I just hit the ground
running because at that point, in this particular company, they gave you two weeks to
find a new job internally. So I had the opportunity to find something new. And I had a
connection from my very first manager who I ever worked for, she connected me with
somebody who had a sales support role open. And while it wasn't in marketing, it was
another writing-type position. So I was fortunate to be able to land a new job within a
couple of weeks, even though it wasn't necessarily what I wanted. It was what I needed
at that time to be able to, you know, feed the face I just created.
Gianna 8:49
Exactly. You got to pay the bills somehow.
Amy 8:52
Yeah, it's not just the salary. There are so many other medical benefits like my daughter
was going to the doctor on a regular basis to get her checkups. It's a very heavy weight
on your shoulders, to be the sole breadwinner and then to have just everything kind of
seemingly ripped out from under you. So that was my first experience with layoffs. My
second experience happened in October of 2020. So picture it, we were about six
months into COVID and I thought we were doing awesome at this company I was at I
was making a lot of headway. We were doing awesome things. They've never had a
content marketing person before. And I loved this job. I loved this job so much. I had no
idea layoff was coming—totally blindsided. And looking back, I feel like was I though,
can you ever be that comfortable? Can you ever feel that safe? But at the time, I did.
And so I I was completely thrown off by yet another layoff. And that time, I was literally
sitting on my call being laid off texting my people, like I have certain people in my
network who I go to. And it just so happened that one of my people, Nancy is her name,
she had gotten a job opportunity presented to her that like literally the day before. And
so she messaged me, and she's like, Amy, this job looks like they used your resume to
write the description. And so I ended up applying for it. And I got laid off on Thursday,
October 1, 2020. And I signed an offer for a new job on Thursday, October 8, 2020. So
within a week, I had a new job. And it is not beyond me that that is a totally unique
experience. You know, it's not something that happens every day. But it's really
humbling to see your network show up and show out for you in those kinds of situations.
But I think it's important that you nurture those relationships, and so that you're not just
randomly hitting people up when you need something.
Gianna 11:18
Exactly. It's a community. When I started out in my career, I didn't understand the value
of building strong real relationships with other people, I was there to do the work and do
a great job and like become the best at my job and I like laughing and being with
coworkers and doing the fun stuff that sometimes when you're a little stressed at work,
and you're like I have so much to do seems frivolous. I didn't understand the value of
that or keeping those relationships. So there are early career relationships that I don't
have, I could have still, it's so corny to use this phrase, but your network is your net
worth.
Amy 11:55
Oh, I love a cornball quote.
Gianna 11:58
Yeah, your network is your net worth. Thankfully, eventually, in my career, I had a boss
who said, "Gianna, like, it's only good to be highly networked." And I was like, oh, okay,
that makes sense, actually, now that I'm not so focused on just grinding away into a
paste. Would you say, Amy, that—I'm not trying to be like a Dr. Phil here—But was it like
worse because it was a surprise on that second one? Did you feel like you could
prepare more? Because you knew the first one was kind of coming?
Amy 12:28
Well, I'm gonna tell you that neither one was a good situation. Yeah. I think it was worse,
just because I loved what I was doing. And the loss—like grieving that loss—was really
hard. And you can be surprised by something in a good way or a bad way. But that one
was really a gut punch for me. So I would say that one was worse because then the
other situation was kind of like, can I please just have my turn? Like, can you just let me
go? So I'm not waiting around, waiting for you to literally tap me out?
Maria 13:02
Yeah, that's a lot more stress than actually just ripping off the band-aid. Let me go, let
me get to my resume and start. And going back to the network piece. I think that's so
true, both professionally and personally. I think nobody can do life alone, it really does
take a village, both at home and at work. Absolutely. So for those of us that do have
their village, it's a blessing,
Amy 13:25
When I think to a lot of that. And I try to relate this to marketing because I think that we
as marketers are really good at making everyone else look good, right? We make our
brands look good, we make our products look good, we make our customers look good.
We can take all those skills that we have making everybody else look good. And we can
make ourselves look pretty damn good. And you can do that on a Thursday afternoon,
you can do that anytime. It doesn't have to be when you lose your job, you can do that
all day every day.
Maria 13:57
And that's literally like much better than a good-looking resume. As soon as you build
that strong personal brand. When the time does come and I think everyone will probably
experience a layoff at some point in their career, right? No matter how good you are at
networking
Amy 14:10
I wouldn't wish it on anyone, but
Maria 14:12
No, no definitely not. But when that does happen, and you happen to have a strong
brand, that it's just a little bit easier to land on your feet again fairly quickly.
Amy 14:22
I would hope so for everyone.
Gianna 14:24
I also like to emphasize what you said about in the past, maybe people thought were
laid off and it was widely accepted as being like they brought it upon themselves, right?
Because you're supposed to be there for 40 years or 30 years or 20 years or whatever. I
think our industry is so unique and that a lot of it is backed by venture capital. Maybe it's
not super unique, but it's highly, highly funded. It's super competitive. We're clamoring
for the same buyers, right? Not all of the companies are going to succeed. We all can't
succeed. It's Tough, it's a tough industry, it takes a little bit of an Iron Stomach if you
think about it from this macro perspective, and because of the market retraction, we we
saw so many layoffs in some cybersecurity companies lately, a lot of companies,
however, are still hiring. And now the saw in the overall, at least in our industry to, you
know, if you're laid off, it's not because you were bad marketer, it's not because you
screwed up or you were underperforming, it really could just be that the market is
making waves. And the companies that are not profitable have to reduce those
expenses. And I'll say personally, that I view it as someone who hires people for votero
to like, view it as an opportunity, like, not happy for anyone, please let me be clear, I'm
not happy. But like, I have picked up some amazing or at least, you know, for the votero
team, an amazing, amazing, amazing marketer who is just wonderful that was let go by
another company. And there are places for people who are let go is what I'm trying to
say.
Amy 16:04
I think that is what is part of the goodness of the cybersecurity marketing society is that
you guys have created a community where people are comfortable raising their hand
shouting it from the rooftops, "Hey, I just got let go. I'm open to work." And on the flip
side, folks are posting on the job board, like we're looking for this position, we're looking
for that position. And those connections are real people are finding new jobs through
what you guys have created. And that is a game changer for people who have been in
that situation. So shout out to y'all.
Gianna 16:46
And now, we'd like to take a moment to thank our sponsors and producers Hacker
Valley media. Chris Cochran and Ron Eddings, run an amazing studio here—which
produces not only the breaking through and cybersecurity marketing podcast—but a
bunch of other shows that you're going to want to listen to as well. So all these shows
plus more and then on top of that, probably even more coming soon are available to
look at, listen to, and sponsor at hacker valley.com Make sure you go over there and
say, hey, Gianna and Maria said, I should come check out your website to listen to your
shows and sponsor a podcast or two.
Me and Maria have worked hard, and as cybersecurity marketers, like we understand
like, both of us work full-time at companies too. And we understand how the game
works. And like when we built the society, like once you can start making those
connections between people, it started to be natural, right? We started the job board, I
think pretty early. And like you said, Amy, people post in there all the time, like jobs
looking for jobs, we now have a newsletter that we send out. And when people are
looking for jobs, and they're included on our candidates' corner on a newsletter, or they
post in our Slack channel, they actually get to talk to people who are hiring. We've had
candidates who've come to us and said because of your the combination of things in
channels that you have, I got 20 interviews. 20.
Amy 18:15
That's amazing, guys.
Maria 18:17
You're no longer just another resume on a pile, you're actually literally talking to your
potentially next boss, right, and you can let your personality shine in that quick message
right before getting into the formal process of interviewing.
Amy 18:33
Well, and even more than that, I mean, I was literally scrolling through the welcome
channel, and there was a guy on there was like, Hey, my name is Ken, I'm like, can we
work together like 10 years ago. Connections beyond just connecting people for jobs,
there's those kinds of things and Ken didn't respond. So I don't know if he remembers
who I am.
Gianna 18:59
I think he'll probably respond soon. He remembers who you are. And so the community,
the aspect of community and job hunt and job and in career is that it's an easier way to
keep connections with people, too. Because if you're at a job and you leave, maybe you
text once in a while, but there's not really like a—you're no longer in the office Slack.
The society in the Cyber Security Marketing Society and anyone who wants to join
who's a full time or in house marketer, feel free to hit us up at cybersecuritymarketing
society.com and request and apply to join, to join our amazing group of 1500 marketers.
But this society now, people have told us that they talk to their co-workers in the society
instead of on the corporate Slack. We're the office now. It's like a WeWork for a bunch of
companies.
Amy 19:52
That is awesome. I think too, sometimes you never know where that next job is gonna
come from. I have my people, you have those people that you know you worked
together 10 years ago, and you still get together for lunch, like once a quarter or once a
month, whatever it may be, but you still stay in touch. And maybe your relationship with
them evolved over time. So you're not former co-workers, but you're like legit friends.
And I struggle sometimes when people are like, your co-workers are not your family, or
your co-workers are not your friends. When you spend as much time with people and
the dynamics that you have with people that you work with—it might not be a family or
friend environment—but it's some new word that needs to be created. Because it's a
different kind of vibe or different kind of relationship. Throughout your career, there's so
many opportunities for you to make connections, I mean, employee resource groups,
I've been involved with those and made really great connections through that, not only
in my immediate company but in the community, going to industry events, vendors that
you work with
Gianna 21:01
if you're not to meet them, I mean,
Amy 21:03
Well, that's a different episode of this podcast.
Gianna 21:09
For part two,
Amy 21:10
I will not be leaving that when I am nice. I am not a mean girl, even though that one
person called me a mean girl, one time, like eight years ago. Yeah, I will not be
participating in that podcast. But yeah, I think that there are so many opportunities for
you to network, and you just never know where your next opportunity will come now. So
last time I got laid off, I posted on Facebook. And that might sound like I'm an old lady
because you know, I posted on Facebook, but I was letting everyone know, I was telling
everyone and their mother literally, I just had no idea if the youth group director I had in
seventh grade who works at IBM, maybe he has a job opening. Or the girl who I was on
high school newspaper staff who now leads a content marketing team at a big old
company like maybe she has a job opportunity. You just never know.
Gianna 22:05
That's so true. That's so true. You know how me and Maria met? Me and Maria met
because I was working at a cybersecurity company and we were hiring for a role. And
Mimi Gross, the recruiter of People by Mimi introduced us. I talked to Maria, I wasn't
hiring, I wasn't the hiring manager, and it didn't happen. But she was so friendly and
wonderful. And she's so smart on like marketing, operations, marketing, automation, all
this like really awesome, like orchestration stuff that we just kept in touch. And so even
though it's not like she gave me a job, or I gave her a job, we have built a relationship
and started a company together started the Cybersecurity Marketing Society because
we met during an interview process and think about it like during the interview process,
you don't think you'll make lifelong friends and connections?
Amy 23:01
You just really want that frickin job.
Gianna 23:03
Yeah, you think like, there's like a 20% chance I'll get a job here, you know, maybe,
right. That's what you think you're like, oh, it'd be cool. I would like to work here and get
paid. But you don't think that you'd make connections before the actual joining of the
company, but you can. And it's just being open to it.
Amy 23:20
Yeah.
Maria 23:21
It's the endless things that happen after that, right, to both of us personally and
professionally. It's just insane, right? I took another job a month later, I call her was
miserable. Like, I hate my job. My boss is terrible. She's like, you know, it's so hard to
be the cyber marketer, we need something for us. Like, let's do it. And that's where we
met potential future opportunities, potential future mentors, potential future friends, it
turns even partners that were funding certain projects that we wanted to do here in a
society like it's just crazy how much that branching of opportunities, yeah, was born out
of this. One interview at her company. And then later, one call for free therapy.
Amy 24:15
One that you brought up something, Maria, that is important, too. And that's the value
and magic of mentors. Because even if you feel like maybe you're new in your career,
and you don't really have a network, if you have a mentor who can connect you with so
and so for XYZ, like that is huge tap into that resource. That is something that can make
a huge impact on your own network.
Maria 24:45
Yeah, absolutely. And now she's Aunt Gianna to my kids and gives my nine-year-old
advice on how to deal with mean kids at school.
Gianna 24:52
You just punch them back. That's what you do. That's all you do. Just if someone
punches you, you punch back. That's my thought. Yeah, to get a very sharp tongue. That's worse.
Amy 25:09
Punch 'em when no one's looking that's the kind of advice I'm giving to my kid.
Gianna 25:15
Well, Ronnie doesn't give me the side eye anymore.
Maria 25:19
Just bring chocolate, you'll be her friend.
Amy 25:20
You really nurtured that relationship.
Gianna 25:24
I did through chocolate, through gifting, which is main brand chocolate.
Amy 25:29
You knew your audience, you knew your audience.
Gianna 25:35
Amy, is there any other like tidbit of advice you can give to people who are anticipating a
layoff or have been laid off anything else you can ask someone who has been there and
really knows what it's like? Is there anything I can say or want to say?
Amy 25:48
I just think that know who your people are, it's not necessarily going to be like 75
people, but know your two or three people who are your champions, who are your
advocates, who will be there for you. I think that when you get laid off, it's a gut punch,
it's devastating, seemingly demoralizing. So I think that you need to surround yourself
with people who will support you and not blame you. So that's one big thing is just like
really know who your people are. But also, that takes work in itself, right? Like, you can't
just call up your manager from eight years ago, you get laid off and you haven't, you
know, sent them their Christmas card, and like six years and just, you know, expect for
them to magically have a position open for you. Like, you need to nurture your
relationships, like we do that as marketers, with our leads, we nurture them all the way
through the funnel, you need to nurture your relationships all the way through your
career and beyond. I think that's so important. Because they might need to lean on you
too. You can't just make it about you and make it a one way street. Like you have to be
willing to support other people as well. And that's why, like I said, it's so important to be
very specific, like when somebody hits you up to say, "Dude, I lost my job," you need to
say, how can I help you but be very specific in what you're offering, like me, I write, I am
happy to review resumes. I know a little bit about LinkedIn. So I know some tips and
tricks to—you can either stealthily let people know that you're open to work, or you can
shout it from the rooftops and put that little banner on your profile. But there's also
things you can do in LinkedIn to like, optimize it. And so it can seem easy for me
because I'm a marketer and a writer, but for somebody else that might not necessarily
come as easy to them. And that's an opportunity to help. So I'm a huge proponent of
being very specific in how you can help people who are going through this tough
situation. I almost think that sometimes I'm a little too helpful, like to the point where I'll
be like forwarding, one of yall's newsletters to somebody that I know who got let go. I'm
like, if this is annoying, you just tell me and I'll stop, but my heart, I want to do everything
I can to help through this difficult situation. That's just my advice. This is an
uncomfortable topic but I think it's important that people are open and honest about it
because it can make you go to a very dark place if you don't and my hope is that people
have hope.
Gianna 28:40
There is life after layoff. One more little tidbit that I think is probably helpful if you've
been laid off and are looking for a position. I think letting the people know in your
network like you said, Amy after the haze of the gut punch is over. Amy, you said be
very specific in your give, I think you can also be very specific in your ask like hey, send
forward me newsletters I want to see or please stop forwarding me newsletters. I am full
of newsletters, I have them—being very specific. And you can be specific and you're
asked to like hey, can you connect me—I saw on LinkedIn that you're connected to this
person for this role, they're hiring, can you connect me? And if you're in cybersecurity
marketing, of course, feel free to reach out to me and Maria, and to post in the job board
too. And we'll help as best as we can. Thank you for being on Amy.
Amy 29:30
Thank you guys for having me. This was fun, even though it was a weird, cringy,
uncomfortable topic. I hope that it helps someone else.
Maria 29:38
Of course, I don't think it's talked about enough. I think this kind of advice is just gold.
Everyone will really appreciate you coming on and sharing your story.
Amy 29:46
Thank you.
Gianna 29:47
Amy, how can people find you if you want to be contacted?
Amy 29:52
People can find me on LinkedIn, Amy Fair. I'm also on Twitter, if that's still a thing, so
you can find me at—
Gianna 30:00
Is Twitter a thing?
Amy 30:01
It is in the content marketing world environment. So, I am on Twitter at Amy Longhorn.
Gianna 30:09
Awesome. I do think we forgot to play our game, which we should not miss because
we're in a competition. Me and Maria are gonna guess: Amy, what would you be if you
were not in content marketing/journalism? I think you would be a talk show host. Amy,
that's not journalism. That's just media. All right, Maria.
Maria 30:31
I had in mind actually history teacher.
Amy 30:34
That's my husband.
Maria 30:35
Oh really? That's your husband, that's funny.
Amy 30:38
That's his thing is history. I'm like, no.
Gianna 30:44
No history?
Maria 30:47
You want to know about the future, right?
you're a future teacher.
Gianna 30:54
Right. You're into the you're writing. You're creating worlds and things like that's the
future.
Amy 30:59
In my house, we have big history books, like next to us while we're watching 90 Day
Fiancee. So, that's like, the perfect description of my home life.
Maria 31:11
Well, that's what I should have guessed. I should have guessed you know, reality TV
producer, or something.
Gianna 31:18
You should've, Maria. Amy, who wins? Nobody.
Amy 31:23
Closer to talk show host because yeah. I was kind of thinking like, comedian, but you
know, everybody thinks they're funny.
Gianna 31:33
I could see it. Comedian. Yeah.
Maria 31:35
You definitely made me laugh the last couple of times.
Amy 31:38
Thank you, Maria.
Maria 31:41
Do you do stand up Amy?
Amy 31:44
Do not put me on the spot, I gotta go.
Gianna 31:46
Okay. Alright. Well, thank you for being on, this has been fun, and we hope this helped
some people, people got a couple laughs. If you want to be on Breaking Through in
Cybersecurity Marketing, send us an email at podcasts@hackervalley.com and say, "I
want to be the show." Not be the show. I mean, you will be the show when you're on
because we treat our guests very well to be clear, but, "I want to be on the show with
Gianna and Maria." And catch you next week.
Maria 32:19
Thanks for tuning in everyone. Don't forget to give us 5, 6, 7 stars, whatever you can do.
Share the episode with your network and family and friends, and tune in every
Wednesday for a brand new episode. Amy, thanks for joining us today.
Amy 32:33
Thank you, ladies. I appreciate it.

Recycling and Marketing Brand Content with BlueVoyant’s Brittany Geronimo

November 30, 2022 Breaking Through in Cybersecurity Marketing

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