May 18, 2022
by Breaking Through in Cybersecurity Marketing
“Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your personal brand is just as important as building the company’s, and the best ways to position your marketing to the CISO community. Lastly, Allan shares his philosophy on meeting customers where their challenges are and acknowledging your competition.
If you enjoyed our guest as much as we did, be sure to check out his show, The Cyber Ranch Podcast
Guest Bio:
With 20+ years in information security, Allan Alford has served as CISO four times in three industries. Alford parlayed an IT career into a product security career and then ultimately fused the two disciplines. Alford gives back to the security community via The Cyber Ranch Podcast and by authoring articles and speaking at conferences.
Links
Follow Allan Alford on LinkedIn and Twitter
Connect with Gianna on LinkedIn
Connect with Maria on LinkedIn
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast