October 25, 2023
by Breaking Through in Cybersecurity Marketing
Since #CyberMarketingCon2023 is coming on December 10th through 13th. We can’t help but replay some of our sessions from previous conferences. This week’s episode is from CyberMarketingCon2022. If you enjoy this session, you will enjoy this year’s lineup filled with education, the best speakers, hands-on workshops, networking, networking, AND MORE networking!
We cannot wait to see you. Enjoy this episode and be sure to get your ticket by clicking ➡️➡️➡️here!
The From the Horse's Mouth: CISO Q&A session is an in-depth conversation about reaching the unreachable buyer. Join us to hear security executives share their insights on why they buy, how they buy, and where they buy.
The speakers are:
Michele Perry, Operating Partner at Elsewhere Partners
Rick Howard, Chief Security Officer, Chief Analyst, and Senior Fellow at N2K Networks
Jaclyn Miller, Co-Founder and Chief Operations Officer(COO) at Stealth Startup
Ted Wagner, VP and CISO at SAP National Security Services
In this session you will find:
1️⃣ What works and doesn’t work in getting a security executive’s attention?
2️⃣ Message trust, message fatigue, and what you can do about it.
3️⃣ Trusted information sources and how security executives use them.
4️⃣ Positioning and messaging that is meaningful to decision-makers.
5️⃣ The security executive’s purchasing behavior and why skepticism is the driving force.
The speakers will talk more in-depth about the day in the life of a CISO, and how you can balance innovation and platform suites when considering products/services. From how do you develop trust with your vendors or potential vendors, the boundaries around when to how to contact a vendor and what is the acceptable amount of time for a call back from a potential vendor. The panelists also dive into who are the evangelists that people listen to and how a company can create their own evangelists.
By the end, the host opened the floor for audience questions:
How big is it a disadvantage to require an email/gate to download content?
Any advice you have for vendor websites?
How involved would you be in a customer advisory board or executive retreat?
Why do you not give survey data much merit (to Rick)?
Do you have a preference for virtual or live events?
More on #CyberMarketingCon2023 here, see you in Texas! 🤠
Be sure to watch a video version of this session here.
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