April 6, 2022
by Breaking Through in Cybersecurity Marketing
In this episode Gianna is joined by Richard Melick, Director of Product Strategy at Zimperium, to have an honest conversation on why cybersecurity marketing sucks and how we can do it better. Richard takes a deep dive into his thoughts on product misrepresentation in cyber, ways in which marketing leadership can better support their teams, and how 'The Great Resignation' in cyber and burnout culture are creating unforeseen problems in the community. The two share their stance on white papers and how to make swag that is both useful and memorable. Lastly, Richard explores his philosophy that all good marketing starts with sharing stories people can relate to.
Guest Bio:
Richard Melick has spent over a decade advancing through the security industry with his considerable experience and focus on the stories surrounding enterprise attack surfaces, hacking, and cyber attacks. He has presented various thought leadership to global audiences, including RSA, GISEC, Infosec London, and more.
Links
Stay in touch with Richard Melick on LinkedIn and Twitter
Connect with Gianna on LinkedIn
Connect with Maria on LinkedIn
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Check out Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast