January 11, 2023
by Breaking Through in Cybersecurity Marketing
Join Gianna and Maria for a crazy live episode with their very own audience at Cyber Marketing Con! Hear your hosts discuss the cybermarketing industry as they also try to say a few nice things about sales. Also, listen in to hear a few audience members talk about their roles in the industry.
Timecoded Guide:
[00:00] Start of episode
[01:52] Welcome to Cyber Marketing Con
[07:59] Building rapport with sales
[11:47] Cyber marketing industry, hearing from the audience
[14:46] Interviewing CSO’s
[15:30] Closing out
Building a solid relationship with sales
While Maria was setting up for Cyber Marketing Con, she overheard conversations about marketers and salespeople working together. She found that trying to work out communication between the two roles is a pretty common theme everywhere and that many people are facing the same challenges in building solid relationships with sales. She emphasizes that, aside from bribing salespeople with cookies, automating as much of the process as possible between marketers and salespeople is important.
“Automate as much as possible. I think I heard one time someone made a joke that salespeople would rather clean toilets than enter data into Salesforce.”
Onward and Upward
Maria discusses the theme of the first Cyber Marketing Con.
“We've seen some of the crazy ups and downs in our industry lately, lots of layoffs, lots of really weird signals, confusing signals on what's happening in the market. And so we're hoping that these two days that on the marketing team, we can come together and take a little glimpse of hope that it's probably going to be okay and we'll keep going together.”
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Links:
Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.