March 30, 2023
by Breaking Through in Cybersecurity Marketing
This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
About James: James Kessinger has been the CMO at Hushly over the past 5 years. He’s expanded his responsibilities and taken on the title of COO with overarching responsibilities for Marketing, Customer Success, Sales, Partnerships, and Revenue Operations. James has built a 20+ year career working at global enterprise technology companies in hardware, software, security, virtualization, SaaS and Cloud. He has held leadership and executive roles across marketing functions such as brand, demand generation, corporate marketing, digital marketing, segment marketing, product marketing, services marketing, along with field and partner marketing where he has led both large marketing organizations and smaller teams.
Connect with James on LinkedIn: https://www.linkedin.com/in/jamesbkessinger/
Reach out at james [at] hushly.com
Grab the Hushly cybersecurity marketing report, and learn more about how Hushly helps marketers improve demand generation and ABM results: https://www.hushly.com/solution-cybersecurity-marketing/
Learn about the Cybersecurity Marketing Society Party for Marketers at RSAC2023 here: https://cybersecuritymarketingsociety.com/event/party-rsa-2023/
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.