February 14, 2022
by Breaking Through in Cybersecurity Marketing
In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.
02:10 Tyler’s 3 step approach for startup marketing
06:39 Remote working - communication is key!
09:54 Trust building and authentic leadership
11:06 Establishing company culture remotely
13:43 Accountability and teamwork
15:35 What’s in store for JupiterOne in 2022?!
18:18 Building community - foundation first
22:54 Setting realistic expectations
24:28 Spokespeople and “talking heads”
27:03 Favorite swag and the true Yeti mastermind
31:35 Product-led growth and establishing value
34:10 Social media, podcasting, and modern marketing models
35:41 Platforms - Youtube, Shopify, Slack, and the whole gambit!
39:01 Stay in touch with Tyler
See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript here
Stay in touch with Tyler on Twitter and LinkedIn, and JupiterOne
Connect with Gianna on LinkedIn
Connect with Maria on LinkedIn
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
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