March 8, 2023

Building Relationships with Security Practitioners in Cybersecurity with Samara Williams

by Breaking Through in Cybersecurity Marketing

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Building Relationships with Security Practitioners in Cybersecurity with Samara Williams

March 8, 2023 Breaking Through in Cybersecurity Marketing

00:00:00

Show Notes

In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the importance of trust and transparency in building successful partnerships, and how working with vendors and other industry players can help organizations make informed decisions and stay ahead of emerging threats.

Samara also shares her perspective on the role of VARs and how they can serve as an extension of a security team, providing valuable feedback on tools and partnerships. She emphasizes the need for VARs to understand an organization's goals and pain points in order to provide the best possible solutions, and stresses the importance of transparency in the VAR-buyer relationship.

This episode provides valuable insights and practical advice on building successful partnerships and collaborations in the cybersecurity industry. Whether you're a security practitioner, vendor, or partner, Samara's experiences and perspectives can help guide you towards more effective and mutually beneficial relationships

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