May 11, 2022
by Breaking Through in Cybersecurity Marketing
“If you want to do something that no one has ever done before, you have to be different.” Nathan Burke
In this episode, Gianna and Maria are joined by Nathan Burke, Chief Marketing Officer at Axonius, to talk about how Axonius approaches innovation and creativity – from company culture to marketing practices. Nathan explores his desire to shake things up in cybersecurity marketing and ways to position both your brand and message in a way that is both unique and effective. He announces his biggest project yet!! – working with CrossFit champion and kickboxer, Amy Bream and US Olympic gold medalist, Simone Biles. He shares how the campaign emerged, from ideation to conception, and his intentions for the future.
Stop by the Axonius booth, #943, during RSA Conference in San Francisco from June 6-9, 2022, where both Biles and Bream will be making an appearance!
Guest Bio:
Nathan Burke is the Chief Marketing Officer at Axonius. Passionate about bringing new technologies to market to solve real problems, he has held marketing leadership roles at Hexadite (acquired by Microsoft), Intralinks, MineralTree, CloudLock (acquired by Cisco), and is a frequent speaker and contributing author on topics related to the intersection of collaboration and security.
Links:
Check out Amy Bream’s promo video, Axonius’s video submission to Simone Biles, Simone Biles’s promo video, and Dinner With The Biles
Follow Amy Bream and Simone Biles on Instagram
Stay in touch with Nathan Burke on LinkedIn and Twitter, and read more about this campaign on the Axonius blog.
Connect with Gianna on LinkedIn
Connect with Maria on LinkedIn
Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website
Hear more episodes from Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast